Priority
Salisbury, MA·9 verified quotes*
Sep 13, 2025 – Feb 28, 2026· Score updated Apr 10, 2026
Transparency Score Breakdown
- Doc fee ($999) is $433 above MA average ($566)
- Average dealer add-ons of $559 when present
- Price accuracy is excellent — quotes closely match advertised prices
Doc Fee Comparison
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 9 individual quotes
2025 Honda Accord Hybrid
2026 Honda CR-V Hybrid
Most Common Add-ons
Frequently Asked Questions
What is Priority's doc fee?
Priority charges a typical documentation fee of $999. The MA average is $499. This is based on 9 verified OTD quotes in our database.
Does Priority add mandatory add-ons?
Priority adds an average of $248 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Priority a good dealer?
Priority has a transparency score of 74.8/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
At a Glance
Let CarEdge Pro negotiate for you
CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.
Try CarEdge ProTips for Priority
- Doc fee is $599 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$248) may appear. Ask what's included and if they can be removed.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.