Transparency Verdict
Sojax Subaru - St. Johns Bluff | Atlantic Blvd earns an F.
Early caution — limited data.
On the small number of verified deals we have so far, we observed significant fee, add-on, or markup concerns. This is an early read and the picture may shift as we collect more — get every number in writing.
Limited confidence — based on 1 verified out-the-door quote · Jacksonville, FL
Collected Jan 8, 2026 – Jan 8, 2026 · Updated May 3, 2026
Early read. The grade may shift as we log more deals here.
The full story
Why Sojax Subaru - St. Johns Bluff | Atlantic Blvd earned this grade
Between January 2026 and January 2026, CarEdge negotiated or logged 1 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$0 is $979 below the FL average of $979. That's money you keep — most dealers in their market charge more.
! Where to push back
1 thingListing price and real price disagree
Quoted prices run 8.4% above the advertised listing — roughly $2,940 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
1 verified OTD quote from Sojax Subaru - St. Johns Bluff | Atlantic Blvd
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 verified quote
Most Common Add-ons
At a Glance
Tips for Sojax Subaru - St. Johns Bluff | Atlantic Blvd
- This dealer often adds $1,995 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
- Dealer markup is 8% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
Nearby Rated Dealers
These dealers near Jacksonville have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Sojax Subaru - St. Johns Bluff | Atlantic Blvd's doc fee?
Sojax Subaru - St. Johns Bluff | Atlantic Blvd charges a typical documentation fee of $0. The FL average is $979. This is based on 1 verified OTD quotes in our database.
Does Sojax Subaru - St. Johns Bluff | Atlantic Blvd add mandatory add-ons?
Sojax Subaru - St. Johns Bluff | Atlantic Blvd adds an average of $1,995 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sojax Subaru - St. Johns Bluff | Atlantic Blvd a good dealer?
Sojax Subaru - St. Johns Bluff | Atlantic Blvd has a transparency score of 52.6/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 1 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sojax Subaru - St. Johns Bluff | Atlantic Blvd in Jacksonville, FL, that has meant 1 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to F.
Doc Fee Comparison
Pulled 1 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
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Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.