University Ford

Name: University Ford
Address: 2480 5th Avenue, Huntington, WV, 25703, US
Telephone: 681-356-7197
Price range: Doc Fee: $799
Rating: 3.7

Huntington, WV5 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Dec 16, 2025 - Dec 23, 2025

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73.6/100

Shop Inventory 681-356-7197 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$799

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$718

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+-9.0%

University Ford Data-Driven Review

Based on 10 verified OTD quotes collected between Dec 2025 and Dec 2025, University Ford earns a Grade C transparency score of 73.6/100. Their doc fee of $799 is $298 above the WV average ($501). Add-ons average $718 when present — ask for an itemized breakdown.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.70

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.42

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($799) is $549 above WV average ($250)
✓Average dealer add-ons of $718 when present
✓Dealer markup averages -9.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$799

WV avg$250

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2024 Jeep Grand Cherokee 4xe	$29,699	—	$799	None	View
2025 Ford F-150 W5L	$74,651	—	$799	$897	View

2024 Jeep Grand Cherokee 4xe

$29,699

Doc Fee$799

Add-onsNone

Savings—

View Original OTD Quote

2025 Ford F-150

W5L

$74,651

Doc Fee$799

Add-ons$897

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

door edge guardsavg $299

4 quotes

screen protectionavg $199

4 quotes

window tintavg $399

4 quotes

Frequently Asked Questions

What is University Ford's doc fee?

University Ford charges a typical documentation fee of $799. The WV average is $501. This is based on 10 verified OTD quotes in our database.

Does University Ford add mandatory add-ons?

University Ford adds an average of $718 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is University Ford a good dealer?

University Ford has a transparency score of 73.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price

Doc fee ($799) is well above average ($501)

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Tips for University Ford

💰Doc fee is $401 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$718 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +-9% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 10
Recent (12mo): 10
Complete Data: 10

What to Expect

When shopping at University Ford:

Expect a doc fee around $799
Add-ons may total around $718
OTD price is typically -9--8% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.