CarEdge

University Ford

Durham, NC·5 verified quotes*

Dec 16, 2025Dec 23, 2025· Score updated Apr 7, 2026

C
73.6/100
Add-on Rate
80%of quotes

Avg $897 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

233 negotiable
0d125d250d375d500d$5k$16k$27k$38k$50kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
70
Add-on Behavior (30%)
42
Price Accuracy (30%)
100
Data Quality (10%)
100
  • Doc fee ($799) is at or below NC average ($799)
  • Average dealer add-ons of $897 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$799
NC avg$799
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

2 vehicle transactions5 individual quotes

2024 Jeep Grand Cherokee 4xe

New
$29,699
$799doc feeNo add-ons
View Quote →

2025 Ford F-150

W5LNew4 quotes
$74,651
$799doc fee$897add-ons
View 4 Quotes →

Most Common Add-ons

1
door edge guardsavg $299
4 quotes
2
screen protectionavg $199
4 quotes
3
window tintavg $399
4 quotes

Frequently Asked Questions

What is University Ford's doc fee?

University Ford charges a typical documentation fee of $799. The NC average is $499. This is based on 5 verified OTD quotes in our database.

Does University Ford add mandatory add-ons?

University Ford adds an average of $718 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is University Ford a good dealer?

University Ford has a transparency score of 73.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
Doc fee ($799) is well above average ($499)
CarEdge

Let CarEdge Pro negotiate for you

CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.

Try CarEdge Pro

Tips for University Ford

  • Doc fee is $399 above national average. Ask if they'll match competitors or reduce it.
  • Expect ~$718 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is about 9% below listing (excluding taxes). This dealer keeps fees very low.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.