CarEdge

Fowler Toyota

Norman, OK·3 verified quotes*

Aug 25, 2025Nov 24, 2025· Score updated Apr 4, 2026

C
73.7/100
Add-on Rate
100%of quotes

Avg $1,332 when present

Learn how dealer fees work

Transparency Score Breakdown

Fee Transparency (30%)
82
Add-on Behavior (30%)
30
Price Accuracy (30%)
100
Data Quality (10%)
100
  • Doc fee ($599) is slightly above OK average ($578)
  • Average dealer add-ons of $1,332 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$599
OK avg$578
National avg$398

Recent Quotes

Verified out-the-door prices from real transactions

3 verified quotes

2025 Toyota Tacoma

4WDNew
$47,563
$599doc fee$899add-ons
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2025 Toyota RAV4

Plug-In Hybrid
$51,094
$599doc fee$1,498add-ons
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2025 Toyota RAV4

New
$36,318
$599doc fee$1,599add-ons
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Most Common Add-ons

1
fowler protection packageavg $1,249
2 quotes
2
fowler elite - fpp (accessories)avg $899
1 quote
3
proc/doc feesavg $599
1 quote

Frequently Asked Questions

What is Fowler Toyota's doc fee?

Fowler Toyota charges a typical documentation fee of $599. The OK average is $422. This is based on 3 verified OTD quotes in our database.

Does Fowler Toyota add mandatory add-ons?

Fowler Toyota adds an average of $1,132 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Fowler Toyota a good dealer?

Fowler Toyota has a transparency score of 73.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
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Tips for Fowler Toyota

  • This dealer often adds $1,132 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($599) is slightly above average. Worth asking for a reduction.
  • Dealer markup is about 1% below listing (excluding taxes). This dealer keeps fees very low.
  • Limited data (3 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.