CarEdge Insights
Car prices have been climbing for years, and overall, that’s a trend that continues for 2026. But here’s the twist: a handful of 2026 models are actually cheaper than last year’s. And we’re not just talking about EVs. From crossovers to trucks, these seven models buck the trend with real price cuts. (All prices include mandatory destination charges, which unfortunately are still on the rise.)
2026 Dodge Durango R/T Plus
2026 Base Price (MSRP + destination): $47,490
- 2026 Model Price Cut: – $7,500
For 2025, Stellantis is out to turn around falling sales. Core to their strategy is adjusting pricing to lure in buyers. For 2026, the Dodge Durango R/T Plus is a whole lot more affordable. The Plus version of the popular Durango R/T gains premium features like leather-trimmed heated/ventilated seats, power sunroof, and adaptive safety tech.
👉 Learn more about the Dodge Durango
2026 Cadillac Optiq
2026 Base Price (MSRP + destination): $52,395
- 2026 Model Price Cut: – $1,995
Cadillac trimmed the Optiq’s price by nearly $2,000 for 2026 with the addition of a new entry-level Luxury rear-wheel-drive trim. Without federal incentives, it remains to be seen how sales will trend. At least this luxury electric crossover now has a more accessible starting point.
👉 Learn more about the Cadillac Optiq
2026 Chevrolet Silverado EV
2026 Base Price (MSRP + destination): $54,895
- 2026 Model Price Cut: – $2,200
Chevy lowered the price of the Silverado EV’s Work Truck trims, bringing the starting price down to $54,895. Buyers can choose from three WT trims with ranges spanning 293 to 493 miles. Even at the top, the ‘26 Silverado EV is more affordable. Chevy swapped out the $97,895 RST Max Range for a new $88,695 Trailboss Max Range.
👉 Learn more about the Chevrolet Silverado EV
2026 Jeep Cherokee
2026 Base Price (MSRP + destination): $36,995
- 2026 Model Price Cut: – $2,295 (compared to 2023, the last available model year)
After skipping 2024 and 2025, Jeep revived the Cherokee for 2026 with an all-new design, larger dimensions, and a standard hybrid powertrain. Despite improvements, the base price is $2,295 cheaper than the 2023 Cherokee that ended production.
👉 Learn more about the Jeep Cherokee
2026 Jeep Wrangler Rubicon
2026 Base Price (MSRP + destination): $47,355
- 2026 Model Price Cut: – $1,595
The Wrangler lineup remains mostly unchanged for 2026, but the Rubicon trim received a rare price cut of more than $1,500. While other Wrangler trims have seen hikes, off-road fans who want the Rubicon will be saving money. Who to thank? Jeep’s slowing sales, unfortunately.
👉 Learn more about the Jeep Wrangler
2026 Kia EV9
2026 Base Price (MSRP + destination): $61,395 (Light Long Range)
- 2026 Model Price Cut: – $2,000 (GT-Line), – $1,000 (Land)
The base EV9 still starts at $56,395, unchanged from 2025, but several trims in the lineup are cheaper in 2026. The popular GT-Line dropped by $2,000 to $73,395, while the Land is $1,000 less at $67,395. Buyers focused on higher trims will benefit the most.
2026 Kia Seltos
2026 Base Price (MSRP + destination): $25,135
- 2026 Model Price Cut: – $950
For 2026, Kia introduced a new entry-level front-wheel-drive LX trim, bringing the Seltos’ starting price down by nearly $1,000. That makes the Seltos one of the cheapest crossovers you can buy new in 2026.
👉 Learn more about the Kia Seltos
Let’s Make This a Trend
It’s rare to see new models get cheaper, but any price cut is worth noting. The truth is, the only way we’ll see more of them is if buyers push back against rising MSRPs. The best way to send that message? Skip the models with price hikes whenever you can. Vote with your wallet!
Shoppers looking to maximize savings should check local car market conditions, shop the deals, and be ready to negotiate. And most of all, NEVER shop monthly payments, and ALWAYS shop the out-the-door price!
Learn how CarEdge can make car buying (and leasing) easier than ever before.
![The 10 Best Year-End Car Deals [December 2025]](https://caredge.com/wp-content/uploads/2023/10/2024-infiniti-qx50-400x250.jpg)
The Durango is wildly compelling now. Great space, traditional v6 without all the turbo four driving dynamics. Im seeing them listed at about 33k new.
We owned a 2018 Durango GT, after 6 years, it decided to have bad head gaskets and 2 of 6 spark plugs. thankfully we had an extended warranty that paid for the repairs. But those repairs totaled nearly 4 weeks in the shop. And after it came back, the car still lacked power unlike when it was prior to the issue. The car only had 54K miles. All the interactions from ALL the dealerships within 20 miles of us (there were 5) had terrible service departments, long wait times, parts are always backordered. In 2021, I attempted to have them install an OEM tow hitch with all the proper components, found a tow controller in MA on my own as the local dealer couldn’t source it. Just to find out they couldn’t get the hitch itself. Dodge wasn’t much help either. That was my 2nd Durango…and the final Stelantis vehicle I will ever own. No “low price” will entice me to ever have to deal with a Dodge, Jeep, Chrysler brand…EVER.