CarEdge Insights
SUV prices are on the move again for 2026, but not all in the same direction. While most automakers are implementing modest price increases, a few surprises stand out. Meanwhile, some manufacturers are still sitting on mountains of 2025 inventory, delaying their 2026 announcements.
We’ve broken down the 2026 pricing changes for America’s 10 most popular SUVs, calculating exactly how much more (or less) you’ll pay for each trim level. The average price increase across all models with confirmed pricing sits at 1.6%. That’s not terrible, but it adds up when you’re already spending $30,000 to $60,000 on a vehicle.
Here’s what you need to know about 2026 SUV pricing before you head to the dealership.
2026 Honda CR-V
2026 Pricing Changes:
- Base (LX): $32,370 (vs. $31,550 last year) | +$820 (+2.6%)
- Mid-Spec (EX): $34,600 (vs. $33,800 last year) | +$800 (+2.4%)
- Top-Spec (EX-L): $36,850 (vs. $36,450 last year) | +$400 (+1.1%)
- Average Price Change: +$673 (+2.0%)
What’s New for 2026: For 2026, all trims receive a larger 9.0-inch touchscreen. Wireless Apple CarPlay and Android Auto are now standard, as is a wireless smartphone charging pad.
The CR-V consistently ranks among America’s top SUVs for its combination of value and utility, not to mention Honda’s legendary reliability. It’s plenty popular, having sold 402,000 copies last year. The addition of new connectivity features for 2026 keeps it competitive with newer rivals like the Volkswagen Tiguan, Mazda CX-50, and especially the redesigned 2026 Toyota RAV4.
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2026 Chevrolet Equinox
2026 Pricing Changes:
- Base (LT): $30,495 (vs. $29,995 last year) | +$500 (+1.7%)
- Mid-Spec (Activ): $35,395 (vs. $34,395 last year) | +$1,000 (+2.9%)
- Top-Spec (RS): $35,395 (vs. $34,395 last year) | +$1,000 (+2.9%)
- Average Price Change: +$833 (+2.5%)
What’s New for 2026: Following a full redesign for the 2025 model year, the Equinox sees few changes for 2026. A few new paint options and accessories are all that’s new.
The recently redesigned Equinox has struck a chord with budget-conscious buyers. Starting just over $30,000, it offers compelling value in the competitive compact SUV segment. Although the Equinox remains a great value, it’s not getting any cheaper. GM continues to raise prices across the lineup, with an average price hike of 2.5% for the Equinox across trims.
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2026 Tesla Model Y
2026 Pricing Changes:
- Base (Standard): $41,630 (new base trim for 2026)
- Mid-Spec (Premium RWD): $46,630 (unchanged)
- Top-Spec (Performance): $59,130 (vs. $53,130 last year) | +$6,000 (+11.3%)
- Average Price Change: +$2,000 (+3.7%)
The new Model Y Standard was announced on October 7th, with a roughly $5,000 lower price tag in exchange for the loss of a glass roof, and notably, Autopilot. The Model Y Performance sees a price hike for 2026, but remains well below 2023 prices when Tesla models were in highest demand.
The Model Y has long been America’s best-selling electric vehicle and one of the most popular SUVs overall. Thanks to its impressive range (over 300 miles), quick acceleration, and access to Tesla’s expansive Supercharger network, many have been converted to the EV lifestyle with the Model Y.
Don’t overlook depreciation with any EV. See how the Model Y depreciates over time.
Build your Model Y at Tesla.com
2026 Chevrolet Trax
2026 Pricing Changes:
- Base (LS): $22,995 (vs. $21,895 last year) | +$1,100 (+5.0%)
- Mid-Spec (LT): $24,495 (vs. $24,095 last year) | +$400 (+1.7%)
- Top-Spec (Activ): $26,695 (vs. $25,895 last year) | +$800 (+3.1%)
- Average Price Change: +$767 (+3.3%)
What’s New for 2026: Other than two new paint colors, nothing changes for the 2026 Trax.
As one of the most affordable new SUVs in America, the Trax offers an amazing value. That’s why we’re hoping Chevrolet takes a break from the price hikes following a 5% increase in the base MSRP for 2026.
Find Chevy Trax deals with CarEdge
2026 Hyundai Tucson
2026 Pricing Updates:
- Base (SE): $30,800 (vs. $30,200 last year) | +$600 (+2.0%)
- Mid-Spec (SEL): $32,150 (vs. $32,060 last year) | +$90 (+0.3%)
- Top-Spec (Limited): $40,775 (vs. $40,140 last year) | +$635 (+1.6%)
- Average Price Change: +$442 (+1.3%)
What’s New for 2026: Refreshed in 2025, the Tucson is still fresh enough that we expect to see no significant changes for the 2026 model year.
Hyundai’s industry-leading warranty coverage provides peace of mind, while available Tucson hybrid and plug-in hybrid variants offer excellent fuel economy.
Find Hyundai Tucson deals with CarEdge
2026 Ford Explorer
2026 Pricing Updates:
- Base (Active): $40,160 (vs. $41,745 last year) | -$1,585 (-3.8%)
- Mid-Spec (ST-Line): $46,850 (vs. $46,715 last year) | +$135 (+0.3%)
- Top-Spec (ST): $56,600 (vs. $56,465 last year) | +$135 (+0.2%)
- Average Price Change: -$438 (-0.9%)
What’s New for 2026: There’s a new Tremor trim for the 2026 Explorer, which gains off-road capabilities. Otherwise, the Explorer remains largely the same as the 2025 model year.
It’s great to see the Explorer Active getting $1,585 cheaper for 2026. Offering three-row seating and genuine towing capability, the Explorer has been a go-to for families for three decades. Although the 2026 model sees a 1% price DECREASE averaged across trims, let’s not forget that just five years ago, the Explorer base trim was $6,000 cheaper. SUV price inflation is real.
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2026 Nissan Rogue
2026 Pricing Updates:
- Base (S): $30,285 (vs. $29,980 last year) | +$305 (+1.0%)
- Mid-Spec (SV): $31,285 (vs. $30,980 last year) | +$305 (+1.0%)
- Top-Spec (Platinum): $40,485 (vs. $39,980 last year) | +$505 (+1.3%)
- Average Price Change: +$372 (+1.1%)
What’s New for 2026: Besides a new blacked-out trim option, nothing changes for 2026.
The Rogue has become Nissan’s best-seller by delivering a comfortable, quiet ride with generous passenger and cargo space at a competitive price. Its a straightforward, no-nonsense crossover at an affordable price. However, Nissan is in trouble. As the automaker’s sales tumble, Nissan becomes even more dependent on the success of its few winners, namely the Rogue, Kicks, and Pathfinder. The Altima has been critical for Nissan, but it’s headed for the graveyard after 2025.
See Nissan Rogue deals near you
2026 Subaru Crosstrek
Pricing:
- Base: $28,415 (vs. $27,980 last year) | +$435 (+1.6%)
- Mid-Spec (Sport): $32,045 (vs. $31,780 last year) | +$265 (+0.8%)
- Top-Spec (Wilderness): $35,215 (vs. $34,780 last year) | +$435 (+1.3%)
- Average Price Change: +$378 (+1.2%)
What’s New for 2026: The base Crosstrek now gets the same 180-hp 2.5-liter four-cylinder engine as the rest of the lineup.
The Crosstrek serves as the gateway to Subaru’s outdoor-oriented brand. The power upgrade for 2026 addresses one of the previous base model’s main weaknesses, making it an even better value. The Crosstrek also has reasonable depreciation, according to our resale value rankings.
See Subaru Crosstrek deals near you
2026 Jeep Grand Cherokee
Pricing: Not yet announced as of October. See remaining 2025 Grand Cherokee listings.
What’s New for 2026: With 41,000 2025s on dealership lots and 850 leftover 2024s in October, it’s no surprise that the 2026 Grand Cherokee hasn’t been announced. Check back for pricing updates as information becomes available.
2026 Toyota RAV4
Pricing: Not yet announced as of October. See remaining 2025 RAV4 listings.
What’s New for 2026: The 2026 RAV4 gets a massive upgrade for the new model year. With a bold new design, standard hybrid powertrain, and more horsepower than ever before (now 226 HP). Pricing hasn’t been announced yet as of October, but we expect it to arrive any day now. In the meantime, Toyota still has 72,000 2025 models left to sell.
The Bottom Line on 2026 SUV Pricing
If you’re shopping for a popular SUV in 2026, expect to pay a bit more than last year. Frankly, car buyers are tired of seeing ever-rising MSRPs. Although the average price increase of 1.6% is modest, most of these SUVs have seen prices increase by over $5,000 since 2020, often a 20% increase or more.
We track car price inflation, and it’s happening across brands, across price points, and regardless of powertrain. The real story here isn’t just the year-over-year changes. It’s the long-term trend.
Getting a fair deal is still possible, and we’re glad you found us. Use CarEdge’s free research tools and America’s best car search tools to compare real-time pricing, analyze depreciation, and find the lowest prices in your area. Don’t pay MSRP when better deals are out there.
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