Best Car Dealerships in Eugene, Ranked by CarEdge Data
Key Takeaways
- The top 13 car dealerships in Eugene across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Wilson Motors (Chrysler, Corvallis) is the most transparent dealership in the Eugene metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Eugene metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 13 dealerships across the Eugene area; below are the 13 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 13 Car Dealerships in Eugene
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Wilson Motors
Chrysler · Grade: A · Score: 99/100 · Corvallis, OR
Wilson Motors is an A-grade Chrysler dealer in Eugene on verified out-the-door data — 99/100 across 5 verified quotes.
- Doc fee: $250 — above the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#2 — Bmw Of Eugene
BMW · Grade: A · Score: 98/100 · Eugene, OR
Bmw Of Eugene is an A-grade BMW dealer in Eugene on verified out-the-door data — 98/100 across 11 verified quotes.
- Doc fee: $215 — below the OR average of $230
- Add-ons: 9% of quotes, avg $100
- Listing accuracy: 3.3% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#3 — Mercedes-Benz Of Eugene
Mercedes-Benz · Grade: A · Score: 98/100 · Eugene, OR
Mercedes-Benz Of Eugene is an A-grade Mercedes-Benz dealer in Eugene on verified out-the-door data — 98/100 across 10 verified quotes.
- Doc fee: $144 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#4 — Kendall Ford Of Eugene
Ford · Grade: A · Score: 97/100 · Eugene, OR
Kendall Ford Of Eugene is an A-grade Ford dealer in Eugene on verified out-the-door data — 97/100 across 4 verified quotes.
- Doc fee: $255 — above the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.1% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Hyundai Of Albany
Hyundai · Grade: A · Score: 96/100 · Albany, OR
Hyundai Of Albany is an A-grade Hyundai dealer in Eugene on verified out-the-door data — 96/100 across 9 verified quotes.
- Doc fee: $119 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: 7.3% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#6 — Lithia Nissan Of Eugene
Nissan · Grade: A · Score: 96/100 · Eugene, OR
Lithia Nissan Of Eugene is an A-grade Nissan dealer in Eugene on verified out-the-door data — 96/100 across 7 verified quotes.
- Doc fee: $116 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.8% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#7 — Kendall Subaru Of Eugene
Subaru · Grade: A · Score: 96/100 · Eugene, OR
Kendall Subaru Of Eugene is an A-grade Subaru dealer in Eugene on verified out-the-door data — 96/100 across 5 verified quotes.
- Doc fee: $237 — above the OR average of $230
- Add-ons: 20% of quotes, avg $279
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#8 — Kiefer Mazda
Mazda · Grade: A · Score: 93/100 · Eugene, OR
Kiefer Mazda is an A-grade Mazda dealer in Eugene on verified out-the-door data — 93/100 across 8 verified quotes.
- Doc fee: $200 — below the OR average of $230
- Add-ons: 38% of quotes, avg $300
- Listing accuracy: 3.2% above the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#9 — Hyundai Eugene
Hyundai · Grade: A · Score: 93/100 · Eugene, OR
Hyundai Eugene is an A-grade Hyundai dealer in Eugene on verified out-the-door data — 93/100 across 6 verified quotes.
- Doc fee: $0 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.8% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#10 — Kendall Lexus Of Eugene
Lexus · Grade: A · Score: 92/100 · Eugene, OR
Kendall Lexus Of Eugene is an A-grade Lexus dealer in Eugene on verified out-the-door data — 92/100 across 19 verified quotes.
- Doc fee: $23 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 19
See full review & verified quotes →
#11 — Audi Eugene
Audi · Grade: A · Score: 90/100 · Eugene, OR
Audi Eugene is an A-grade Audi dealer in Eugene on verified out-the-door data — 90/100 across 6 verified quotes.
- Doc fee: $67 — well below the OR average of $230
- Add-ons: 17% of quotes, avg $167
- Listing accuracy: 0.6% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#12 — Kendall Toyota Of Eugene
Toyota · Grade: A · Score: 90/100 · Eugene, OR
Kendall Toyota Of Eugene is an A-grade Toyota dealer in Eugene on verified out-the-door data — 90/100 across 4 verified quotes.
- Doc fee: $0 — well below the OR average of $230
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.9% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#13 — Guaranty Chevrolet
Chevrolet · Grade: C · Score: 79/100 · Junction City, OR
Guaranty Chevrolet is a C-grade Chevrolet dealer in Eugene on verified out-the-door data — 79/100 across 5 verified quotes.
- Doc fee: $51 — well below the OR average of $230
- Add-ons: 80% of quotes, avg $717
- Listing accuracy: 1.8% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
Eugene Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Wilson Motors | Corvallis | A | 99 | $250 | $0 | 5 |
| 2 | Bmw Of Eugene | Eugene | A | 98 | $215 | $100 | 11 |
| 3 | Mercedes-Benz Of Eugene | Eugene | A | 98 | $144 | $0 | 10 |
| 4 | Kendall Ford Of Eugene | Eugene | A | 97 | $255 | $0 | 4 |
| 5 | Hyundai Of Albany | Albany | A | 96 | $119 | $0 | 9 |
| 6 | Lithia Nissan Of Eugene | Eugene | A | 96 | $116 | $0 | 7 |
| 7 | Kendall Subaru Of Eugene | Eugene | A | 96 | $237 | $279 | 5 |
| 8 | Kiefer Mazda | Eugene | A | 93 | $200 | $300 | 8 |
| 9 | Hyundai Eugene | Eugene | A | 93 | $0 | $0 | 6 |
| 10 | Kendall Lexus Of Eugene | Eugene | A | 92 | $23 | $0 | 19 |
| 11 | Audi Eugene | Eugene | A | 90 | $67 | $167 | 6 |
| 12 | Kendall Toyota Of Eugene | Eugene | A | 90 | $0 | $0 | 4 |
| 13 | Guaranty Chevrolet | Junction City | C | 79 | $51 | $717 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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