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Kiefer Mazda earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $200
- Doc fee
- 50%
- Dealer add-ons
$22 below OR avg
On 3 of 6 recent quotes
Developing confidenceEugene, ORUpdated How we score dealers
The full story
Why Kiefer Mazda earned this grade
Between December 2025 and September 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $200, their doc fee sits at or just under the OR average. Not exceptional, but nothing to fight over.
Advertised pricing is largely honest
On average, the quoted price is only 2.1% above the listing — small enough to be fees, not markup games.
! Where to push back
1 thingQuoted add-ons show up on many deals
50% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $399. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
6 verified OTD quotes from Kiefer Mazda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 6 individual quotes
Most Common Add-ons
At a Glance
Tips for Kiefer Mazda
- 3 of 6 quotes included $2,396 in add-ons (Theft Protection, Paint Protection), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($200) is at or below OR average. One less thing to negotiate.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 223 vehicles →$35,126
Median Price
55
Median Days Listed
24
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Eugene have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Kiefer Mazda charge?
Based on 6 verified out-the-door quotes collected by CarEdge, Kiefer Mazda charges a $200 documentation fee and averages $399 in dealer add-ons when present. Kiefer Mazda earns Transparency Grade A (91/100).
What is the doc fee at Kiefer Mazda?
Kiefer Mazda charges a typical documentation fee of $200. The OR average is $222. This is based on 6 verified OTD quotes in our database.
Does Kiefer Mazda add dealer add-ons?
Kiefer Mazda adds an average of $399 in dealer add-ons when present. Dealer add-ons appeared on 3 of 6 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Kiefer Mazda a good dealership?
Kiefer Mazda has a transparency score of 91/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Kiefer Mazda?
CarEdge reviews Kiefer Mazda on 6 verified out-the-door quotes, not star ratings. It earns transparency grade A (91/100), with a typical doc fee of $200 versus an OR average of $222. Dealer add-ons appeared on 3 of 6 recent quotes.
Is Kiefer Mazda a transparent Mazda dealer in Eugene?
Yes. Kiefer Mazda holds CarEdge Transparency Grade A (91/100), based on 6 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Kiefer Mazda compare to other Mazda dealers?
You can compare Kiefer Mazda's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Mazda Dealerships in Oregon and Best Mazda Dealerships in the US rank Mazda dealers on the same data.
Explore Mazda and Oregon dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Kiefer Mazda in Eugene, OR, that has meant 6 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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