Best Car Dealerships in Rochester, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Rochester metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 12 dealerships across the Rochester area; below are the 12 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
Last updated November 4, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Rochester?
The best car dealership in Rochester by verified out-the-door price data is Bob Johnson Toyota (Toyota, Rochester, NY): A grade, 100/100 across 10 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Toyota Of Batavia (Toyota, Batavia), A grade, 100/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
- Vision Kia East Rochester (Kia, East Rochester), A grade, 100/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Toyota Of Batavia (Toyota, Batavia), $175, against the NY average of $197.
- No dealer add-ons: Bob Johnson Toyota (Toyota, Rochester), none in any of its 10 verified quotes.
- Selling price under the listing: Vision Hyundai Henrietta (Hyundai, Rochester), quotes average 18.4% below the advertised price.
- Most verified quotes: Bob Johnson Toyota (Toyota, Rochester), 10 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Best Dealer by Brand in Rochester
The top-graded dealer for each brand CarEdge ranks in Rochester. Click a brand for the full ranking.
| Brand | Best Dealer | City | Grade | Score | Quotes |
|---|---|---|---|---|---|
| Toyota | Bob Johnson Toyota | Rochester | A | 100 | 10 |
Top 12 Car Dealerships in Rochester
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Bob Johnson Toyota
Toyota · Grade: A · Score: 100/100 · Rochester, NY
Bob Johnson Toyota is an A-grade Toyota dealer in Rochester on verified out-the-door data — 100/100 across 10 verified quotes.
- Doc fee: $184 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.4% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#2 — Toyota Of Batavia
Toyota · Grade: A · Score: 100/100 · Batavia, NY
Toyota Of Batavia is an A-grade Toyota dealer in Rochester on verified out-the-door data — 100/100 across 6 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.0% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#3 — Vision Kia East Rochester
Kia · Grade: A · Score: 100/100 · East Rochester, NY
Vision Kia East Rochester is an A-grade Kia dealer in Rochester on verified out-the-door data — 100/100 across 6 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 10.2% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#4 — Mazda Of West Ridge
Mazda · Grade: A · Score: 100/100 · Spencerport, NY
Mazda Of West Ridge is an A-grade Mazda dealer in Rochester on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — West Herr Subaru Of Rochester
Subaru · Grade: A · Score: 100/100 · Rochester, NY
West Herr Subaru Of Rochester is an A-grade Subaru dealer in Rochester on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — West Herr Toyota Of Canandaigua
Toyota · Grade: A · Score: 100/100 · Canandaigua, NY
West Herr Toyota Of Canandaigua is an A-grade Toyota dealer in Rochester on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#7 — Vision Hyundai Henrietta
Hyundai · Grade: A · Score: 96/100 · Rochester, NY
Vision Hyundai Henrietta is an A-grade Hyundai dealer in Rochester on verified out-the-door data — 96/100 across 5 verified quotes.
- Doc fee: $200 — above the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 18.4% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#8 — Hoselton Toyota
Toyota · Grade: A · Score: 95/100 · East Rochester, NY
Hoselton Toyota is an A-grade Toyota dealer in Rochester on verified out-the-door data — 95/100 across 6 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#9 — Friendly Ford
Ford · Grade: A · Score: 94/100 · Geneva, NY
Friendly Ford is an A-grade Ford dealer in Rochester on verified out-the-door data — 94/100 across 6 verified quotes.
- Doc fee: $246 — well above the NY average of $197
- Add-ons: 17% of quotes, avg $903
- Listing accuracy: 0.5% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#10 — Bob Johnson Kia
Kia · Grade: A · Score: 93/100 · Rochester, NY
Bob Johnson Kia is an A-grade Kia dealer in Rochester on verified out-the-door data — 93/100 across 4 verified quotes.
- Doc fee: $179 — below the NY average of $197
- Add-ons: 25% of quotes, avg $90
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#11 — Ide Honda
Honda · Grade: B · Score: 83/100 · Rochester, NY
Ide Honda is a B-grade Honda dealer in Rochester on verified out-the-door data — 83/100 across 6 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: 67% of quotes, avg $124
- Listing accuracy: 2.2% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#12 — Friendly Dodge Chrysler Jeep Ram
Dodge · Grade: C · Score: 70/100 · Penn Yan, NY
Friendly Dodge Chrysler Jeep Ram is a C-grade Dodge dealer in Rochester on verified out-the-door data — 70/100 across 6 verified quotes.
- Doc fee: $175 — below the NY average of $197
- Add-ons: None detected in verified quotes
- Listing accuracy: 38.2% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Rochester Dealer Rankings by Brand
Shopping a specific brand in Rochester? These rankings drill into each:
Rochester Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Bob Johnson Toyota | Rochester | A | 100 | $184 | $0 | 10 |
| 2 | Toyota Of Batavia | Batavia | A | 100 | $175 | $0 | 6 |
| 3 | Vision Kia East Rochester | East Rochester | A | 100 | $175 | $0 | 6 |
| 4 | Mazda Of West Ridge | Spencerport | A | 100 | $175 | $0 | 5 |
| 5 | West Herr Subaru Of Rochester | Rochester | A | 100 | $175 | $0 | 4 |
| 6 | West Herr Toyota Of Canandaigua | Canandaigua | A | 100 | $175 | $0 | 4 |
| 7 | Vision Hyundai Henrietta | Rochester | A | 96 | $200 | $0 | 5 |
| 8 | Hoselton Toyota | East Rochester | A | 95 | $175 | $0 | 6 |
| 9 | Friendly Ford | Geneva | A | 94 | $246 | $903 | 6 |
| 10 | Bob Johnson Kia | Rochester | A | 93 | $179 | $90 | 4 |
| 11 | Ide Honda | Rochester | B | 83 | $175 | $124 | 6 |
| 12 | Friendly Dodge Chrysler Jeep Ram | Penn Yan | C | 70 | $175 | $0 | 6 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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