Best Honda Dealerships in Wisconsin, Ranked by CarEdge Data
Key Takeaways
- Top 7 Honda dealers in Wisconsin, ranked using verified out-the-door quotes — not Google star ratings.
- Dahl Honda Sheboygan (Sheboygan) is the highest-graded Honda dealer in Wisconsin.
- Honda Of Kenosha (Bristol) carries the main watch-out — add-ons appear on 88% of verified quotes, averaging $916 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Honda dealers across Wisconsin. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Honda dealer in Wisconsin with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 7 Honda Dealers in Wisconsin
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Dahl Honda Sheboygan
Grade: A · Score: 99/100 · Sheboygan, WI
Dahl Honda Sheboygan is the top-graded Honda dealer in Wisconsin by verified data — A grade, 99/100, based on 18 verified OTD quotes.
- Doc fee: $421 — below the WI average of $424
- Add-ons: 6% of quotes, avg $9
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 18
See full review & verified quotes →
#2 — Rock County Honda
Grade: A · Score: 95/100 · Janesville, WI
Rock County Honda keeps add-ons on just 17% of verified quotes — light for an A-grade dealer.
- Doc fee: $291 — well below the WI average of $424
- Add-ons: 17% of quotes, avg $433
- Listing accuracy: 0.5% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#3 — Rosen Honda
Grade: A · Score: 93/100 · Greenfield, WI
Not one verified quote from Rosen Honda carried a dealer add-on — a clean record at the A grade.
- Doc fee: $374 — below the WI average of $424
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Van Horn Honda Of Glendale
Grade: A · Score: 91/100 · Glendale, WI
Van Horn Honda Of Glendale keeps add-ons on just 20% of verified quotes — light for an A-grade dealer.
- Doc fee: $577 — well above the WI average of $424
- Add-ons: 20% of quotes, avg $669
- Listing accuracy: 2.6% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Zeigler Honda Of Racine
Grade: B · Score: 86/100 · Sturtevant, WI
Zeigler Honda Of Racine’s $211 doc fee comes in well below the WI average of $424 — money that stays in your pocket at signing.
- Doc fee: $211 — well below the WI average of $424
- Add-ons: 11% of quotes, avg $278
- Listing accuracy: 4.4% above the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#6 — Zimbrick Honda
Grade: B · Score: 84/100 · Madison, WI
Zimbrick Honda earns a solid B on verified data — a doc fee at or below the WI average. The one watch-out: add-ons show on 70% of quotes (avg $1,091).
- Doc fee: $399 — below the WI average of $424
- Add-ons: 70% of quotes, avg $1,091
- Listing accuracy: 7.1% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#7 — Honda Of Kenosha
Grade: C · Score: 79/100 · Bristol, WI
Honda Of Kenosha grades a C — add-ons appear on 88% of verified quotes, averaging $916. Ask for an itemized OTD before signing.
- Doc fee: $498 — above the WI average of $424
- Add-ons: 88% of quotes, avg $916
- Listing accuracy: 4.1% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
Honda Dealers by Metro in Wisconsin
Shopping a specific city? These metro-level rankings drill into Honda dealers near each major Wisconsin market:
Wisconsin Honda Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Dahl Honda Sheboygan | Sheboygan | A | 99 | $421 | $9 | 18 |
| 2 | Rock County Honda | Janesville | A | 95 | $291 | $433 | 6 |
| 3 | Rosen Honda | Greenfield | A | 93 | $374 | $0 | 4 |
| 4 | Van Horn Honda Of Glendale | Glendale | A | 91 | $577 | $669 | 5 |
| 5 | Zeigler Honda Of Racine | Sturtevant | B | 86 | $211 | $278 | 9 |
| 6 | Zimbrick Honda | Madison | B | 84 | $399 | $1,091 | 10 |
| 7 | Honda Of Kenosha | Bristol | C | 79 | $498 | $916 | 8 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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