Transparency Verdict
Zimbrick Honda earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 10 verified out-the-door quotes and 1 tracked negotiation · Madison, WI
Collected Oct 3, 2025 – Mar 30, 2026 · Updated Aug 14, 2026
The full story
Why Zimbrick Honda earned this grade
Between October 2025 and March 2026, CarEdge negotiated or logged 10 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
2 thingsDoc fee is slightly padded
$399 is $2 above the WI average of $397. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons are baked into almost every deal
70% of quotes include add-ons the buyer couldn't remove, averaging $1,558. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.
10 verified OTD quotes from Zimbrick Honda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 10 individual quotes
2026 Honda HR-V
2025 Honda Ridgeline
Most Common Add-ons
At a Glance
Tips for Zimbrick Honda
- This dealer often adds $1,091 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($399) is at or below national average. One less thing to negotiate.
- Dealer markup is about 7% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
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Frequently Asked Questions
What fees does Zimbrick Honda charge?
Based on 10 verified out-the-door quotes collected by CarEdge, Zimbrick Honda charges a $399 documentation fee and averages $1,091 in dealer add-ons when present. Zimbrick Honda earns Transparency Grade B (84/100).
What is Zimbrick Honda's doc fee?
Zimbrick Honda charges a typical documentation fee of $399. The WI average is $397. This is based on 10 verified OTD quotes in our database.
Does Zimbrick Honda add mandatory add-ons?
Zimbrick Honda adds an average of $1,091 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Zimbrick Honda a good dealer?
Zimbrick Honda has a transparency score of 84/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Zimbrick Honda in Madison, WI, that has meant 10 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 10 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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