Wisconsin Dealer Fee Report
How transparent are car dealers in Wisconsin? We analyzed 421 verified OTD quotes from 145 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Wisconsin's benchmark doc fee is $299 — $91 below the national average.
Wisconsin Dealer Grade Distribution
Top 10 Most Transparent Dealers in Wisconsin
The most transparent dealers in Wisconsin based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Pischke Motors | A 100/100 | 10 |
| #2 | Symdon Chevrolet | A 100/100 | 3 |
| #3 | Volkswagen Of Milwaukee North | A 100/100 | 3 |
| #4 | Amato Hyundai Of Glendale | A 98/100 | 9 |
| #5 | Sheboygan Auto Group | A 97.8/100 | 3 |
| #6 | Miller Motor Sales | A 97.2/100 | 3 |
| #7 | Jon Green Family Auto | A 95.1/100 | 7 |
| #8 | Heiser Chevrolet Cadillac Of West Bend, Inc. | A 94.8/100 | 3 |
| #9 | Dahl Honda Sheboygan | A 94.2/100 | 7 |
| #10 | Kayser Chrysler Center | A 94.2/100 | 3 |
Highest Doc Fees in Wisconsin
These Wisconsin dealers charge the most in documentation fees. The state benchmark is $299.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Kunes GMC Of Beloit | $599 | 4 |
| 2 | Volkswagen Of Milwaukee North | $499 | 3 |
| 3 | Dahl Honda Sheboygan | $499 | 7 |
| 4 | Kayser Chrysler Center | $499 | 3 |
| 5 | Metro Ford Of Madison | $499 | 5 |
| 6 | Palmen Auto Stores | $499 | 4 |
| 7 | Russ Darrow Greenfield Mazda | $499 | 13 |
| 8 | Jmrosen Llc Dba Rosen Honda | $499 | 3 |
| 9 | S&l Motors | $499 | 6 |
| 10 | Four Keys Llc Dba Rosen Nissan & Kia | $499 | 9 |
Lowest-Rated Dealers in Wisconsin
These Wisconsin dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Van Horn Ford Of Lomira | D 60.8/100 | $449 | 3 |
| Napleton Lexus Of Milwaukee | D 63/100 | $0 | 3 |
| Frank Boucher CDJR Vw Of Janesville | D 66.2/100 | $499 | 5 |
| Kunes GMC Of Beloit | D 69.8/100 | $599 | 4 |
| Zimbrick Hyundai West | C 73/100 | $399 | 7 |
| Lake Chevrolet | C 73.2/100 | $0 | 5 |
| Icon Motors Llc | C 73.7/100 | $299 | 3 |
| Van Horn Kia Of Sheboygan | C 75.3/100 | $0 | 3 |
| Summit Automotive Beaver Dam | C 75.9/100 | $487 | 4 |
| Gordie Boucher Nissan Of Greenfield | C 76.2/100 | $499 | 3 |
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