Wisconsin Dealer Fee Report
How transparent are car dealers in Wisconsin? We analyzed 741 verified OTD quotes from 215 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Wisconsin's average doc fee is $422 — $22 above the national average.
Wisconsin Dealer Grade Distribution
Top 10 Most Transparent Dealers in Wisconsin
The most transparent dealers in Wisconsin based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Miller Motor Sales | A 100/100 | 3 |
| #2 | Pischke Motors | A 100/100 | 11 |
| #3 | Don Miller Subaru | A 100/100 | 3 |
| #4 | Gregg Young Hortonville | A 100/100 | 3 |
| #5 | Toycen Ford Chippewa Falls | A 100/100 | 5 |
| #6 | Kearns | A 100/100 | 3 |
| #7 | Symdon Chevrolet | A 100/100 | 3 |
| #8 | Sheboygan Auto Group | A 100/100 | 3 |
| #9 | Kocourek Imports | A 99.2/100 | 3 |
| #10 | Hall Brookfield | A 99.2/100 | 4 |
Highest Doc Fees in Wisconsin
These Wisconsin dealers charge the most in documentation fees. The state average is $422.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Bell Ford | $849 | 11 |
| 2 | Kunes GMC of Beloit | $599 | 4 |
| 3 | Metro Ford of Madison | $499 | 5 |
| 4 | Kayser Chrysler Center | $499 | 3 |
| 5 | Palmen Auto Stores | $499 | 4 |
| 6 | Gordie Boucher Ford of Kenosha | $499 | 3 |
| 7 | Griffin's Hub | $499 | 6 |
| 8 | Volkswagen of Milwaukee North | $499 | 3 |
| 9 | Dahl Honda Sheboygan | $499 | 7 |
| 10 | Gordie Boucher Nissan of Greenfield | $499 | 6 |
Lowest-Rated Dealers in Wisconsin
These Wisconsin dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Bell Ford | D 61.6/100 | $849 | 11 |
| Frank Boucher CDJR Vw of Janesville | D 69.7/100 | $499 | 5 |
| Napleton Lexus of Milwaukee | C 72.1/100 | $0 | 7 |
| Zimbrick Hyundai West | C 73/100 | $399 | 7 |
| Kunes GMC of Beloit | C 73.3/100 | $599 | 4 |
| Van Horn Hyundai of Sheboygan | C 78.1/100 | $499 | 3 |
| Icon Motors Llc | C 78.7/100 | $299 | 3 |
| Serra Toyota | C 78.7/100 | $499 | 11 |
| Van Horn Kia of Sheboygan | B 81.3/100 | $0 | 3 |
| Van Horn Ford of Lomira | B 81.4/100 | $499 | 8 |
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