Wisconsin Dealer Fee Report
How transparent are car dealers in Wisconsin? We analyzed 754 verified OTD quotes from 204 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Wisconsin's average doc fee is $407 — $7 above the national average.
Wisconsin Dealer Grade Distribution
Top 10 Most Transparent Dealers in Wisconsin
The most transparent dealers in Wisconsin based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Toycen Ford Chippewa Falls | A 100/100 | 5 |
| #2 | Zeigler Subaru Of Kenosha | A 100/100 | 5 |
| #3 | Pischke Motors | A 100/100 | 11 |
| #4 | Miller Motor Sales | A 100/100 | 3 |
| #5 | Symdon Chevrolet | A 100/100 | 3 |
| #6 | Kearns | A 100/100 | 3 |
| #7 | International Autos Group | A 100/100 | 4 |
| #8 | Marthaler Toyota Of Ashland | A 100/100 | 3 |
| #9 | Markquart, Inc. | A 100/100 | 3 |
| #10 | Acura Of Brookfield | A 99.2/100 | 13 |
Highest Doc Fees in Wisconsin
These Wisconsin dealers charge the most in documentation fees. The state average is $407.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Serra Toyota | $829 | 9 |
| 2 | Van Horn Honda Of Glendale | $629 | 3 |
| 3 | Bell Ford | $624 | 6 |
| 4 | Kunes Hope Chevrolet | $599 | 6 |
| 5 | Lynch Chevrolet Of Kenosha | $532 | 3 |
| 6 | Frank Boucher CDJR Vw Of Janesville | $516 | 6 |
| 7 | Volkswagen Of Milwaukee North | $499 | 3 |
| 8 | Bachrodt Baraboo Motors | $499 | 3 |
| 9 | Griffin'S Hub | $499 | 6 |
| 10 | Kayser Chrysler Center | $499 | 3 |
Lowest-Rated Dealers in Wisconsin
These Wisconsin dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Frank Boucher CDJR Vw Of Janesville | C 72.4/100 | $516 | 6 |
| Van Horn Honda Of Glendale | C 72.4/100 | $629 | 3 |
| Zimbrick Hyundai West | C 73/100 | $399 | 5 |
| Bell Ford | C 73.8/100 | $624 | 6 |
| Napleton Lexus Of Milwaukee | C 74.9/100 | $0 | 8 |
| Lexus Of Brookfield | C 77/100 | $383 | 5 |
| Zeigler Hyundai Of Racine | C 78/100 | $0 | 3 |
| Stevens Point Ford | C 78.3/100 | $402 | 6 |
| Serra Toyota | C 79.1/100 | $829 | 9 |
| Kunes Hope Chevrolet | B 80.3/100 | $599 | 6 |
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Use our dealer search to find and compare dealers in Wisconsin by location. See transparency scores, doc fees, and real pricing data before you visit.