Wisconsin Dealer Fee Report
How transparent are car dealers in Wisconsin? We analyzed 286 verified OTD quotes from 100 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Wisconsin's benchmark doc fee is $299 — $34 above the national average.
Wisconsin Dealer Grade Distribution
Top 10 Most Transparent Dealers in Wisconsin
The most transparent dealers in Wisconsin based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Pischke Motors | A 100/100 | 10 |
| #2 | Sheboygan Auto Group | A 98/100 | 3 |
| #3 | Miller Motor Sales | A 97.4/100 | 3 |
| #4 | East Madison Toyota | A 95.7/100 | 6 |
| #5 | Heiser Chevrolet Cadillac Of West Bend, Inc. | A 95/100 | 3 |
| #6 | Kayser Chrysler Center | A 94.4/100 | 3 |
| #7 | Gordie Boucher Nissan Of Greenfield | A 94.4/100 | 3 |
| #8 | Metro Ford Of Madison | A 94.4/100 | 5 |
| #9 | Dahl Honda Sheboygan | A 94.4/100 | 7 |
| #10 | Castle Autoplex | A 92.3/100 | 3 |
Highest Doc Fees in Wisconsin
These Wisconsin dealers charge the most in documentation fees. The state benchmark is $299.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Kunes GMC Of Beloit | $599 | 4 |
| 2 | Kayser Chrysler Center | $499 | 3 |
| 3 | Gordie Boucher Nissan Of Greenfield | $499 | 3 |
| 4 | Metro Ford Of Madison | $499 | 5 |
| 5 | Dahl Honda Sheboygan | $499 | 7 |
| 6 | Palmen Auto Stores | $499 | 4 |
| 7 | S&l Motors | $499 | 6 |
| 8 | Four Keys Llc Dba Rosen Nissan & Kia | $499 | 9 |
| 9 | Boucher Hyundai Of Waukesha | $499 | 7 |
| 10 | Gordie Boucher Ford Lincoln Mazda Of Janesville | $499 | 3 |
Lowest-Rated Dealers in Wisconsin
These Wisconsin dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Napleton Lexus Of Milwaukee | D 63/100 | — | 3 |
| Frank Boucher CDJR Vw Of Janesville | D 66.4/100 | $499 | 5 |
| Kunes GMC Of Beloit | C 70.4/100 | $599 | 4 |
| Lake Chevrolet | C 73.2/100 | — | 5 |
| Frank Boucher Vw Kia Mazda Of Racine | C 78/100 | — | 3 |
| Ewald Automotive Group | C 79/100 | $479 | 4 |
| Van Horn | C 79.1/100 | $499 | 11 |
| Kunes Auto Group | B 82.1/100 | $378 | 11 |
| Summit Automotive Beaver Dam | B 82.7/100 | $487 | 4 |
| Boucher Auto Group | B 84.2/100 | $499 | 12 |
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