Wisconsin Dealer Fee Report
How transparent are car dealers in Wisconsin? We analyzed 703 verified OTD quotes from 184 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Wisconsin's average doc fee is $413 — $13 above the national average.
Wisconsin Dealer Grade Distribution
Top 10 Most Transparent Dealers in Wisconsin
The most transparent dealers in Wisconsin based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Markquart, Inc. | A 100/100 | 3 |
| #2 | Zeigler Subaru Of Kenosha | A 100/100 | 3 |
| #3 | Marthaler Toyota Of Ashland | A 100/100 | 3 |
| #4 | Toycen Ford Chippewa Falls | A 100/100 | 5 |
| #5 | Symdon Chevrolet | A 100/100 | 3 |
| #6 | Kearns | A 100/100 | 3 |
| #7 | International Autos Group | A 100/100 | 4 |
| #8 | Pischke Motors | A 100/100 | 11 |
| #9 | CASTLE AutoPlex | A 100/100 | 4 |
| #10 | Miller Motor Sales | A 100/100 | 3 |
Highest Doc Fees in Wisconsin
These Wisconsin dealers charge the most in documentation fees. The state average is $413.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Kunes Hope Chevrolet | $599 | 6 |
| 2 | Kayser Chrysler Center | $499 | 3 |
| 3 | Griffin's Hub | $499 | 6 |
| 4 | Volkswagen of Milwaukee North | $499 | 3 |
| 5 | Metro Ford of Madison | $499 | 5 |
| 6 | Gordie Boucher Nissan of Greenfield | $499 | 12 |
| 7 | Van Horn Ford of Sheboygan | $499 | 5 |
| 8 | Russ Darrow Greenfield Mazda | $499 | 16 |
| 9 | Holz Motors | $499 | 7 |
| 10 | Palmen Buick GMC Cadillac Inc. | $499 | 6 |
Lowest-Rated Dealers in Wisconsin
These Wisconsin dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Napleton Lexus of Milwaukee | C 72.1/100 | $0 | 7 |
| ZIMBRICK Hyundai West | C 73/100 | $399 | 5 |
| Frank Boucher CDJR VW of Janesville | C 73.1/100 | $499 | 6 |
| Van Horn Honda Of Glendale | C 76.5/100 | $499 | 3 |
| Van Horn Hyundai of Sheboygan | C 77.8/100 | $499 | 3 |
| Zeigler Hyundai Of Racine | C 78/100 | $0 | 3 |
| Kunes Hope Chevrolet | B 80.4/100 | $599 | 6 |
| Van Horn Kia of Sheboygan | B 81.3/100 | $0 | 3 |
| Van Horn Chrysler Dodge Jeep RAM of Stoughton | B 82.4/100 | $499 | 6 |
| Stevens Point Ford | B 82.5/100 | $0 | 4 |
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Use our dealer search to find and compare dealers in Wisconsin by location. See transparency scores, doc fees, and real pricing data before you visit.