Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 516 of 1187 Wisconsin car dealers from 1,412 verified out-the-door quotes. Wisconsin's average doc fee is $401.
340 of 516 rated Wisconsin dealers earn an A · 102 earn a D or F
Data updated Nov 4, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
85/100 average transparency score
31st highest doc fees in the U.S.
Based on 516 dealers with verified quotes.
Transparency Leaderboard
View all 1187 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 6 verified quotes
See the quotesBell Ford
Arlington, WI
$52 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WIAmery, WI
Burtness Chevrolet, Inc.
Orfordville, WIOrfordville, WI
International Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep RAM
Appleton, WIAppleton, WI
Markquart Motors
Chippewa Falls, WIChippewa Falls, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Bergstrom Mazda of Appleton
Appleton, WIAppleton, WI
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More Dealers in Wisconsin
Bergstrom Subaru Oshkosh
Oshkosh, WI · 3 verified quotes
Eric Von Schledorn Ford
Random Lake, WI · 3 verified quotes
Fields Volvo Cars Waukesha
Waukesha, WI · 3 verified quotes
Klein Ford
Winneconne, WI · 3 verified quotes
Luther Automotive
Hudson, WI · 3 verified quotes
Morrie's Sparta Chevrolet
Sparta, WI · 3 verified quotes
Sommer's Automotive
Mequon, WI · 3 verified quotes
Wheelers Family Auto Group
Marshfield, WI · 3 verified quotes
Zimbrick Acura
Middleton, WI · 3 verified quotes
Zimbrick Honda
Madison, WI · 3 verified quotes
Zimbrick Volkswagen of Madison
Madison, WI · 3 verified quotes
Kenosha Toyota
Kenosha, WI · 29 verified quotes
Rock County Honda
Janesville, WI · 13 verified quotes
Subaru City of Milwaukee
Milwaukee, WI · 12 verified quotes
Heiser Toyota
Milwaukee, WI · 15 verified quotes
Dahl Honda Sheboygan
Sheboygan, WI · 8 verified quotes
Hiller Ford Inc.
Franklin, WI · 5 verified quotes
Marthaler Honda Toyota
Ashland, WI · 4 verified quotes
Heiser Chevrolet of West Bend
West Bend, WI · 3 verified quotes
Russ Darrow Mazda of Greenfield
Greenfield, WI · 28 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of November 2026, the average documentation fee at 415 rated Wisconsin dealers is $401, based on 1,412 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Lenz Auto lead the Wisconsin transparency rankings. 340 of 516 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $401. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.