Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 473 of 1,146 Wisconsin car dealers from 1,332 quotes from the past year. The median Wisconsin dealer charges $497 in total dealer fees.
397 of 473 rated Wisconsin dealers earn an A · 6 earn a D or F
Data updated Nov 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: A
95/100 average transparency score
25th lowest median dealer fees in the U.S.
Based on 473 dealers with quotes from the past year.
Transparency Leaderboard
View all 1,146 dealers →Heiser Toyota
Milwaukee, WI
$18 below the Wisconsin median
No quoted add-ons · 15 quotes, past year
See the quotesRock County Honda
Janesville, WI
$148 below the Wisconsin median
Quoted add-ons on 7% · 14 quotes, past year
See the quotesKearns Motor Car
Johnson Creek, WI
$8 below the Wisconsin median
No quoted add-ons · 10 quotes, past year
See the quotesJohn Amato Hyundai
Menomonee Falls, WIMenomonee Falls, WI
Metro Ford of Madison
Madison, WIMadison, WI
Acura of Brookfield
Brookfield, WIBrookfield, WI
Bell Ford
Arlington, WIArlington, WI
Wilde Subaru
Waukesha, WIWaukesha, WI
Wilde Toyota
West Allis, WIWest Allis, WI
Griffin Ford Fort Atkinson
Fort Atkinson, WIFort Atkinson, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Boucher Volkswagen of Franklin
Franklin, WI · 7 quotes, past year
Boucher Hyundai of Janesville
Janesville, WI · 6 quotes, past year
Le Mieux Toyota
Green Bay, WI · 6 quotes, past year
Genesis of Milwaukee
Waukesha, WI · 5 quotes, past year
Gordie Boucher Lincoln of West Allis
West Allis, WI · 5 quotes, past year
Lenz Auto
Fond du Lac, WI · 5 quotes, past year
Rosen Honda
Greenfield, WI · 5 quotes, past year
Russ Darrow Nissan of Milwaukee
Milwaukee, WI · 5 quotes, past year
Burtness Chevrolet, Inc.
Orfordville, WI · 4 quotes, past year
Gordie Boucher Ford of West Bend
West Bend, WI · 4 quotes, past year
Gordie Boucher Nissan of Greenfield
Greenfield, WI · 4 quotes, past year
S & L Motors
Pulaski, WI · 4 quotes, past year
Gordie Boucher Village Ford of Thiensville
Thiensville, WI · 3 quotes, past year
Russ Darrow Chrysler Dodge Jeep RAM of West Bend
West Bend, WI · 3 quotes, past year
Russ Darrow Mazda of Greenfield
Greenfield, WI · 27 quotes, past year
Hyundai Lake Country
Oconomowoc, WI · 21 quotes, past year
Rosen Nissan Milwaukee
Milwaukee, WI · 10 quotes, past year
Ewald Kia of Oconomowoc
Oconomowoc, WI · 6 quotes, past year
Lexus of Milwaukee
Glendale, WI · 6 quotes, past year
Markquart Motors
Chippewa Falls, WI · 4 quotes, past year
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What are median dealer fees in Wisconsin?
As of November 2026, the median Wisconsin dealer charges $497 in total dealer fees, the doc fee plus every other fee the dealer adds, based on quotes from the past year. CarEdge grades Fee Transparency against this median. Wisconsin sets no legal cap on the doc fee itself.
Who are the best car dealers in Wisconsin?
Heiser Toyota, Rock County Honda and Kearns Motor Car lead the Wisconsin transparency rankings. 397 of 473 rated Wisconsin dealers earned an A for fair dealer fees, few quoted add-ons and website prices that match the quote.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door quotes from the past year, with the newest counting most: fee transparency (30%, total dealer fees compared with the Wisconsin median), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Median dealer fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the dealer fees: The median Wisconsin dealer charges $497 in total dealer fees. If a dealer charges significantly more, ask which fees they will drop.
- Good news on add-ons: 82% of Wisconsin quotes from the past year have no quoted add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair dealer fees, few quoted add-ons and website prices that match the quote.