A
90–100 · Exceptional

Transparency Verdict

Kenosha Toyota earns an A.

One of the good ones.

You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.

Moderate confidence — based on 12 verified out-the-door quotes and 2 tracked negotiations · Kenosha, WI
Collected Jan 6, 2026Apr 21, 2026 · Updated Apr 28, 2026

Location

Kenosha, WI

5 rated dealers within 30 miles · Open full map →

The full story

Why Kenosha Toyota earned this grade

Between January 2026 and April 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

3 things

Doc fee is in line with the market

At $389, their doc fee sits at or just under the WI average. Not exceptional, but nothing to fight over.

Add-ons are the exception, not the rule

Only 8% of quotes include dealer-installed add-ons, averaging $693 when present. Most shoppers here never see them.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back:Nothing glaring. That's part of why they scored where they did.

12 verified OTD quotes from Kenosha Toyota

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

9 vehicle transactions12 individual quotes

2026 Toyota Grand Highlander Hybrid

Hybrid MAX PlatinumNew
$72,087
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra

Hybrid Lb CrewMax Limited
$66,500
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra 4WD

Platinum
$67,994
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra

PlatinumNew
$68,162
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra

Hybrid Lb CrewMax Limited2 quotes
$66,500
$389doc feeNo add-onsSaved $1,807
View 2 Quotes →

2026 Toyota Tundra Hybrid Lb CrewMax Limited

CrewMax LimitedNew
$66,727
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra

Hybrid Lb CrewMax LimitedNew
$66,727
$389doc feeNo add-ons
View Quote →

2026 Toyota Tundra

4WD Limited Hybrid
$65,939
$389doc feeNo add-ons
View Quote →

2026 Toyota 4Runner

TRD Off-Road PremiumNew3 quotes
$57,808
doc fee$693add-onsSaved $5,144
View 3 Quotes →

Most Common Add-ons

1
cargo accessoriesavg $140
1 quote
2
floor matsavg $248
1 quote
3
badge inserts: blackavg $65
1 quote
4
guardavg $175
1 quote
5
blackout packageavg $65
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Kenosha Toyota

  • Minor add-ons (~$58) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Doc fee ($389) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Kenosha Toyota's doc fee?

Kenosha Toyota charges a typical documentation fee of $389. The WI average is $307. This is based on 12 verified OTD quotes in our database.

Does Kenosha Toyota add mandatory add-ons?

Kenosha Toyota adds an average of $58 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Kenosha Toyota a good dealer?

Kenosha Toyota has a transparency score of 95.2/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Kenosha Toyota in Kenosha, WI, that has meant 12 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
92
Add-on Behavior (30%)
95
Price Accuracy (30%)
100
Data Quality (10%)
92

Doc Fee Comparison

This dealer$389
WI avg$424
National avg$400

Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.