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Zeigler Subaru of Kenosha earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $399
- Doc fee
- 24%
- Dealer add-ons
$2 below WI avg
On 4 of 17 recent quotes
Moderate confidenceKenosha, WIUpdated How we score dealersPart of Zeigler Auto Group
The full story
Why Zeigler Subaru of Kenosha earned this grade
Between November 2025 and October 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $399, their doc fee sits at or just under the WI average. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 24% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $61. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $654 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
17 verified OTD quotes from Zeigler Subaru of Kenosha
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 17 individual quotes
2026 Subaru Ascent
Most Common Add-ons
At a Glance
Tips for Zeigler Subaru of Kenosha
- 4 of 17 quotes included $1,036 in add-ons (All Weather Mats/Cargo Tray, ALL WEATHER MATS/ CARGO TRAY), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($399) is at or below WI average. One less thing to negotiate.
- Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 226 vehicles →$38,030
Median Price
33
Median Days Listed
24
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Kenosha have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Zeigler Subaru of Kenosha charge?
Based on 17 verified out-the-door quotes collected by CarEdge, Zeigler Subaru of Kenosha charges a $399 documentation fee and averages $61 in dealer add-ons when present. Zeigler Subaru of Kenosha earns Transparency Grade A (96/100).
What is the doc fee at Zeigler Subaru of Kenosha?
Zeigler Subaru of Kenosha charges a typical documentation fee of $399. The WI average is $401. This is based on 17 verified OTD quotes in our database.
Does Zeigler Subaru of Kenosha add dealer add-ons?
Zeigler Subaru of Kenosha adds an average of $61 in dealer add-ons when present. Dealer add-ons appeared on 4 of 17 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Zeigler Subaru of Kenosha a good dealership?
Zeigler Subaru of Kenosha has a transparency score of 96/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Zeigler Subaru of Kenosha?
CarEdge reviews Zeigler Subaru of Kenosha on 17 verified out-the-door quotes, not star ratings. It earns transparency grade A (96/100), with a typical doc fee of $399 versus a WI average of $401. Dealer add-ons appeared on 4 of 17 recent quotes.
Is Zeigler Subaru of Kenosha a transparent Subaru dealer in Kenosha?
Yes. Zeigler Subaru of Kenosha holds CarEdge Transparency Grade A (96/100), based on 17 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Zeigler Subaru of Kenosha compare to other Subaru dealers?
You can compare Zeigler Subaru of Kenosha's transparency score, doc fees, and add-on behavior against other Subaru dealers using our comparison tool or by browsing Subaru dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Subaru Dealerships in Chicago and Best Subaru Dealerships in the US rank Subaru dealers on the same data.
Explore Subaru and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Zeigler Subaru of Kenosha in Kenosha, WI, that has meant 17 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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