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Heiser Ford earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $479
- Total dealer fees
- 80%
- Quoted add-ons
$18 below WI median
On 4 of 5 quotes, past year
Developing confidence (latest quote Aug 2026)Glendale, WIUpdated How we score dealersPart of Heiser Automotive Group
The full story
Why Heiser Ford earned this grade
Heiser Ford is graded B based on five verified quotes from December 2025 through August 2026. This review considers dealer fees, required extras, selling prices and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were clearly itemized and below the state reference. Average confirmed dealer fees were $479 across the five quotes. The Median state fee in WI was $497, the middle fee amount in the eligible quote sample.
Where to push back
Four quotes included required extras, averaging $1,128.50. Ask: “Which required extras are included in this offer, what does each cost, and can you provide a written offer without any that aren’t required?” Get the answer and full itemized offer in writing before agreeing.
5 verified OTD quotes from Heiser Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 5 quotes are from the past year and count toward the grade
Most Common Add-ons
At a Glance
Tips for Heiser Ford
- 4 of 5 quotes included add-ons (Dealer Installed wheel locks, Environmental Pkg), not marked optional.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- Recent quotes count most. This grade mostly reflects Aug 2026.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 169 vehicles →$38,409
Median Price
58
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Glendale have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Heiser Ford charge?
Based on 5 verified out-the-door quotes from the past year, Heiser Ford charges $479 in dealer fees. Quoted add-ons average $1,473 when present. Heiser Ford earns Transparency Grade B (80/100).
Does Heiser Ford add dealer add-ons?
Heiser Ford adds an average of $1,473 in quoted add-ons when present. Quoted add-ons appeared on 4 of 5 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Heiser Ford a good dealership?
Heiser Ford has a transparency score of 80/100, earning a Grade B. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 5 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Heiser Ford?
CarEdge reviews Heiser Ford on 5 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade B (80/100), with dealer fees of $479 versus a WI median of $497. Quoted add-ons appeared on 4 of 5 quotes in the past year.
Is Heiser Ford a transparent Ford dealer in Glendale?
Yes. Heiser Ford holds CarEdge Transparency Grade B (80/100), based on 5 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.
How does Heiser Ford compare to other Ford dealers?
You can compare Heiser Ford's transparency score, dealer fees, and quoted add-ons against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Milwaukee, Best Ford Dealerships in Wisconsin and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Heiser Ford in Glendale, WI, that has meant 5 verified OTD quotes from the past year logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Total Dealer Fees Comparison
Graded on 5 quotes from the past year (5 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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