Dealer Group
Heiser Automotive Group
Heiser Automotive Group runs 10 locations in 1 state and earns a CarEdge transparency grade of A (92/100) from 27 verified out-the-door quotes.
- Average doc fee
- $479
- Dealer add-ons
- On 30% of quotes
- Top-graded store
- Heiser Toyota (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 6 rated locations
100% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 92/100, 5.3 points above the national average of 86.7/100.
Add-on Frequency
30% of transactions include an add-on, 13% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run -6.7% above listing on average, better than the national average of 246.2%.
Top performers in this group
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Heiser Chevrolet of West Allis | West Allis, WI | A | 98 | 1 | Chevrolet | $479 | 0% |
| Heiser CDJR Sturgeon Bay | Sturgeon Bay, WI | A | 98 | 2 | — | $479 | 0% |
| Heiser Chevrolet of West Bend | West Bend, WI | A | 98 | 3 | Chevrolet | $479 | 0% |
| Heiser Toyota | Milwaukee, WI | A | 98 | 15 | Toyota | $479 | 0% |
| Heiser Lincoln | Glendale, WI | B | 80 | 1 | Lincoln | $479 | 100% |
| Heiser Ford | Glendale, WI | B | 80 | 5 | Ford | $479 | 80% |
| Heiser Automotive Group | Glendale, WI | Not yetrated | — | — | — | — | — |
| Heiser Cadillac | West Bend, WI | Not yetrated | — | — | — | — | — |
| Heiser Chevrolet Sturgeon Bay | Sturgeon Bay, WI | Not yetrated | — | — | — | — | — |
| Heiser GMC Sturgeon Bay | Sturgeon Bay, WI | Not yetrated | — | — | — | — | — |
Group locations
10 locations across Wisconsin
Frequently Asked Questions
Is Heiser Automotive Group a good place to buy a car?
Yes, by CarEdge's measure. Heiser Automotive Group earns CarEdge transparency grade A (92/100) across 27 verified out-the-door quotes from 6 stores, graded 4 A, 2 B. 100% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Heiser Automotive Group?
CarEdge reviews Heiser Automotive Group on 27 verified out-the-door quotes, not star ratings. Heiser Automotive Group earns CarEdge transparency grade A (92/100) across 27 verified out-the-door quotes from 6 stores, graded 4 A, 2 B. Across those quotes its stores show dealer add-ons on 30% of verified quotes.
What is the doc fee at Heiser Automotive Group dealerships?
Its stores average a $479 doc fee across 27 verified out-the-door quotes.
Do Heiser Automotive Group dealerships add dealer add-ons?
CarEdge's verified quotes from Heiser Automotive Group stores show dealer add-ons on 30% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Heiser Automotive Group dealership is the best?
Heiser Toyota in Milwaukee, WI is Heiser Automotive Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (98/100) from 15 verified out-the-door quotes.