Dealer Group
Heiser Automotive Group
10 locations across Wisconsin
Heiser Automotive Group operates 10 franchised locations across 1 state. This page rolls up 25 verified out-the-door quotes from 4 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
25 verified quotes · Data since 2025
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B87 / 100
Score Breakdown
Fee Transparency (30%)94.8/100
Add-on Behavior (30%)85.6/100
Price Accuracy (30%)89.4/100
Data Quality (10%)88/100
Grade Distribution
Across 4 rated locations
A
2
B
0
C
2
D
0
F
0
50% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 87/100, 4.2 points below the national average of 91.2/100.
Add-on Frequency
21% of transactions include an add-on, 2% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run 1.8% above listing on average, better than the national average of 123.3%.
Top performers in this group
All locations
Showing 10 of 10
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Heiser Toyota | Milwaukee, WI | A | 98 | 14 | Toyo | $445 | 0% |
| Heiser Chevrolet Of West Allis | West Allis, WI | A | 97 | 1 | Chev | $479 | 0% |
| Heiser Ford | Glendale, WI | C | 79 | 6 | Ford | $479 | 83% |
| Heiser CDJR Sturgeon Bay | Sturgeon Bay, WI | C | 75 | 4 | — | $240 | 0% |
| Heiser Automotive Group | Glendale, WI | Not yetrated | — | — | — | — | — |
| Heiser Cadillac | West Bend, WI | Not yetrated | — | — | — | — | — |
| Heiser Chevrolet Of West Bend | West Bend, WI | Not yetrated | — | — | — | — | — |
| Heiser Chevrolet Sturgeon Bay | Sturgeon Bay, WI | Not yetrated | — | — | — | — | — |
| Heiser GMC Sturgeon Bay | Sturgeon Bay, WI | Not yetrated | — | — | — | — | — |
| Heiser Lincoln | Glendale, WI | Not yetrated | — | — | — | — | — |
Group locations
10 locations across Wisconsin