Transparency Verdict
Heiser CDJR Sturgeon Bay earns a C.
Mixed early signals.
On the small number of verified deals we have so far, we saw some friction on fees or add-ons. Worth comparing other quotes before you commit.
Developing confidence — based on 3 verified out-the-door quotes · Sturgeon Bay, WI
Collected Aug 14, 2026 – Aug 14, 2026 · Updated Aug 23, 2026
The full story
Why Heiser CDJR Sturgeon Bay earned this grade
Between August 2026 and August 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is genuinely reasonable
$0 is $394 below the WI average of $394. That's money you keep — most dealers in their market charge more.
No dealer add-ons detected
Across 3 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
! Where to push back
1 thingListing price and real price disagree
Quoted prices run 11.2% above the advertised listing — roughly $3,920 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
3 verified OTD quotes from Heiser CDJR Sturgeon Bay
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 3 individual quotes
At a Glance
Tips for Heiser CDJR Sturgeon Bay
- Dealer markup is 11% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Limited data (3 quotes). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 144 vehicles →$38,996
Median Price
66
Median Days Listed
17
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Sturgeon Bay have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Heiser CDJR Sturgeon Bay charge?
Based on 3 verified out-the-door quotes collected by CarEdge, Heiser CDJR Sturgeon Bay charges a $0 documentation fee and typically adds no mandatory dealer add-ons. Heiser CDJR Sturgeon Bay earns Transparency Grade C (73/100).
What is Heiser CDJR Sturgeon Bay's doc fee?
Heiser CDJR Sturgeon Bay charges a typical documentation fee of $0. The WI average is $394. This is based on 3 verified OTD quotes in our database.
Does Heiser CDJR Sturgeon Bay add mandatory add-ons?
Based on our data, Heiser CDJR Sturgeon Bay does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Heiser CDJR Sturgeon Bay a good dealer?
Heiser CDJR Sturgeon Bay has a transparency score of 73/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
Explore Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Heiser CDJR Sturgeon Bay in Sturgeon Bay, WI, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
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