Dealer Reviews

Best Kia Dealerships in Wisconsin, Ranked by CarEdge Data

ZS
Zach Shefska
5 min read

Key Takeaways

  • Top 7 Kia dealers in Wisconsin, ranked using verified out-the-door quotes — not Google star ratings.
  • Ewald Automotive Group (Delafield) is the highest-graded Kia dealer in Wisconsin.
  • Russ Darrow Madison Kia (Madison) carries the main watch-out — add-ons appear on 67% of verified quotes, averaging $1,166 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Kia dealers across Wisconsin. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded every Kia dealer in Wisconsin with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 7 Kia Dealers in Wisconsin

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Ewald Automotive Group

Grade: A · Score: 98/100 · Delafield, WI

Ewald Automotive Group is the top-graded Kia dealer in Wisconsin by verified data — A grade, 98/100, based on 4 verified OTD quotes.

  • Doc fee: $479 — well above the WI average of $397
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.8% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#2 — Rosen Nissan Milwaukee

Grade: A · Score: 94/100 · Milwaukee, WI

Rosen Nissan Milwaukee quoted prices 5.8% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $305 — well below the WI average of $397
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.8% below the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#3 — Metro Kia Of Madison

Grade: A · Score: 91/100 · Madison, WI

Metro Kia Of Madison keeps add-ons on just 17% of verified quotes — light for an A-grade dealer.

  • Doc fee: $374 — below the WI average of $397
  • Add-ons: 17% of quotes, avg $67
  • Listing accuracy: 4.2% below the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#4 — Janesville Kia

Grade: B · Score: 90/100 · Janesville, WI

Janesville Kia earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 56% of quotes (avg $222).

  • Doc fee: $410 — above the WI average of $397
  • Add-ons: 56% of quotes, avg $222
  • Listing accuracy: 3.9% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#5 — Russ Darrow Kia Of Wauwatosa

Grade: B · Score: 86/100 · Wauwatosa, WI

Russ Darrow Kia Of Wauwatosa grades a B: solid fundamentals, but add-ons show on 38% of quotes (avg $187) — ask for an itemized OTD.

  • Doc fee: $499 — well above the WI average of $397
  • Add-ons: 38% of quotes, avg $187
  • Listing accuracy: 4.7% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#6 — Frank Boucher Kia Of Racine

Grade: B · Score: 83/100 · Racine, WI

A B for Frank Boucher Kia Of Racine — a doc fee at or below the WI average. The watch-out: add-ons show on 60% of quotes (avg $1,267).

  • Doc fee: $257 — well below the WI average of $397
  • Add-ons: 60% of quotes, avg $1,267
  • Listing accuracy: 3.5% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#7 — Russ Darrow Madison Kia

Grade: B · Score: 81/100 · Madison, WI

Add-ons appear on 67% of verified quotes at Russ Darrow Madison Kia, averaging $1,166 — the highest rate on this list. Ask for an itemized OTD before signing.

  • Doc fee: $416 — above the WI average of $397
  • Add-ons: 67% of quotes, avg $1,166
  • Listing accuracy: 3.2% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

Kia Dealers by Metro in Wisconsin

Shopping a specific city? These metro-level rankings drill into Kia dealers near each major Wisconsin market:

Wisconsin Kia Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Ewald Automotive GroupDelafieldA98$479$04
2Rosen Nissan MilwaukeeMilwaukeeA94$305$012
3Metro Kia Of MadisonMadisonA91$374$6712
4Janesville KiaJanesvilleB90$410$2229
5Russ Darrow Kia Of WauwatosaWauwatosaB86$499$1878
6Frank Boucher Kia Of RacineRacineB83$257$1,2675
7Russ Darrow Madison KiaMadisonB81$416$1,1666

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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