Best Nissan Dealerships in Milwaukee, Ranked by CarEdge Data
Key Takeaways
- 4 Nissan dealers in Milwaukee graded using verified out-the-door quotes — not Google star ratings.
- Gordie Boucher Nissan Of Greenfield is the highest-graded Nissan dealer in the Milwaukee metro.
- Van Horn Nissan Of Sheboygan has the watch-out on this list — quoted prices run 3.4% above the advertised listing — the widest gap here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Nissan dealers in the Milwaukee metro. We graded every Nissan dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.
4 Nissan dealers in Milwaukee cleared the data threshold this quarter. It’s a smaller field — 4 more Nissan dealers are tracked below but do not yet have enough verified quotes to grade — so treat this as a focused shortlist and still gather your own quotes. Here’s how they rank.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 4 Nissan Dealers in Milwaukee
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Gordie Boucher Nissan Of Greenfield
Grade: A · Score: 97/100 · Greenfield, WI
Gordie Boucher Nissan Of Greenfield is the top-graded Nissan dealer in the Milwaukee metro by verified data — A grade, 97/100, based on 17 verified OTD quotes.
- Doc fee: $499 — well above the WI average of $389
- Add-ons: None detected in verified quotes
- Listing accuracy: 13.7% below the advertised listing
- Verified quotes: 17
See full review & verified quotes →
#2 — Rosen Nissan Milwaukee
Grade: A · Score: 96/100 · Milwaukee, WI
Rosen Nissan Milwaukee quoted prices 5.2% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $205 — well below the WI average of $389
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.2% below the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#3 — Russ Darrow Nissan Of Milwaukee
Grade: A · Score: 93/100 · Milwaukee, WI
Russ Darrow Nissan Of Milwaukee adds zero dealer add-ons in any verified quote — rare for an A-grade Nissan dealer.
- Doc fee: $333 — below the WI average of $389
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.6% above the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#4 — Van Horn Nissan Of Sheboygan
Grade: B · Score: 86/100 · Sheboygan, WI
Van Horn Nissan Of Sheboygan earns a solid B on verified data — a doc fee at or below the WI average. The one watch-out: quotes ran 3.4% over listing.
- Doc fee: $374 — below the WI average of $389
- Add-ons: 25% of quotes, avg $638
- Listing accuracy: 3.4% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
Limited Data
These Nissan dealers in the Milwaukee metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.
- Russ Darrow Nissan Of West Bend (West Bend, WI) — based on 2 verified OTD quotes. View dealer page
- Nissan Lake Country (Oconomowoc, WI) — based on 1 verified OTD quote. View dealer page
- Kenosha Nissan (Kenosha, WI) — based on 1 verified OTD quote. View dealer page
- Journey Nissan (Lindenhurst, IL) — based on 3 verified OTD quotes. View dealer page
Milwaukee Nissan Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Gordie Boucher Nissan Of Greenfield | Greenfield | A | 97 | $499 | $0 | 17 |
| 2 | Rosen Nissan Milwaukee | Milwaukee | A | 96 | $205 | $0 | 13 |
| 3 | Russ Darrow Nissan Of Milwaukee | Milwaukee | A | 93 | $333 | $0 | 12 |
| 4 | Van Horn Nissan Of Sheboygan | Sheboygan | B | 86 | $374 | $638 | 4 |
These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Nissan dealer rankings near Milwaukee on the CarEdge Dealer Transparency Index.
Compare Nissan Dealers in Other Metros
CarEdge has graded Nissan dealers in 34 US metros using verified out-the-door quotes. Compare other markets:
- Best Nissan Dealerships in Phoenix
- Best Nissan Dealerships in Houston
- Best Nissan Dealerships in Dallas-Fort Worth
- Best Nissan Dealerships in Los Angeles
- Best Nissan Dealerships in Chicago
- Best Nissan Dealerships in Atlanta
- Best Nissan Dealerships in Washington DC
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- Best Nissan Dealerships in Philadelphia
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How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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