Best Nissan Dealerships in New Jersey, Ranked by CarEdge Data
Key Takeaways
- Top 6 Nissan dealers in New Jersey, ranked using verified out-the-door quotes — not Google star ratings.
- Cherry Hill Nissan (Cherry Hill) is the highest-graded Nissan dealer in New Jersey.
- Riverside Nissan (Hackensack) carries the main watch-out — add-ons appear on 30% of verified quotes, averaging $137 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Nissan dealers across New Jersey. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Nissan dealer in New Jersey with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 6 Nissan Dealers in New Jersey
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Cherry Hill Nissan
Grade: A · Score: 98/100 · Cherry Hill, NJ
Cherry Hill Nissan is the top-graded Nissan dealer in New Jersey by verified data — A grade, 98/100, based on 5 verified OTD quotes.
- Doc fee: $275 — well below the NJ average of $713
- Add-ons: None detected in verified quotes
- Listing accuracy: 6.0% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#2 — Sansone Jr’s Windsor Nissan
Grade: A · Score: 98/100 · East Windsor, NJ
Sansone Jr’s Windsor Nissan quoted prices 2.2% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $815 — above the NJ average of $713
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.2% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#3 — Pine Belt Nissan Of Toms River
Grade: A · Score: 95/100 · Toms River, NJ
Pine Belt Nissan Of Toms River keeps add-ons on just 14% of verified quotes — light for an A-grade dealer.
- Doc fee: $436 — well below the NJ average of $713
- Add-ons: 14% of quotes, avg $50
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#4 — Generation Nissan
Grade: A · Score: 94/100 · North Plainfield, NJ
Not one verified quote from Generation Nissan carried a dealer add-on — a clean record at the A grade.
- Doc fee: $599 — below the NJ average of $713
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.2% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Sansone Jr’s 66 Nissan
Grade: A · Score: 90/100 · Tinton Falls, NJ
Sansone Jr’s 66 Nissan earns an A-grade on the CarEdge Dealer Transparency Index, based on 4 verified OTD quotes.
- Doc fee: $895 — well above the NJ average of $713
- Add-ons: 25% of quotes, avg $125
- Listing accuracy: 1.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — Riverside Nissan
Grade: B · Score: 89/100 · Hackensack, NJ
Riverside Nissan’s $276 doc fee comes in well below the NJ average of $713 — money that stays in your pocket at signing.
- Doc fee: $276 — well below the NJ average of $713
- Add-ons: 30% of quotes, avg $137
- Listing accuracy: 2.8% above the advertised listing
- Verified quotes: 10
See full review & verified quotes →
New Jersey Nissan Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Cherry Hill Nissan | Cherry Hill | A | 98 | $275 | $0 | 5 |
| 2 | Sansone Jr’s Windsor Nissan | East Windsor | A | 98 | $815 | $0 | 5 |
| 3 | Pine Belt Nissan Of Toms River | Toms River | A | 95 | $436 | $50 | 14 |
| 4 | Generation Nissan | North Plainfield | A | 94 | $599 | $0 | 4 |
| 5 | Sansone Jr’s 66 Nissan | Tinton Falls | A | 90 | $895 | $125 | 4 |
| 6 | Riverside Nissan | Hackensack | B | 89 | $276 | $137 | 10 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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