Dealer Reviews

Best Toyota Dealerships in Michigan, Ranked by CarEdge Data

ZS
Zach Shefska
8 min read

Key Takeaways

  • Top 14 Toyota dealers in Michigan, ranked using verified out-the-door quotes — not Google star ratings.
  • Page Toyota (Southfield) is the highest-graded Toyota dealer in Michigan.
  • Suburban Toyota Of Farmington Hills (Farmington Hills) carries the main watch-out — add-ons appear on 46% of verified quotes, averaging $785 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Michigan. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded every Toyota dealer in Michigan with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 14 Toyota Dealers in Michigan

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Page Toyota

Grade: A · Score: 99/100 · Southfield, MI

Page Toyota is the top-graded Toyota dealer in Michigan by verified data — A grade, 99/100, based on 17 verified OTD quotes.

  • Doc fee: $264 — below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.5% above the advertised listing
  • Verified quotes: 17

See full review & verified quotes →

#2 — Kool Toyota

Grade: A · Score: 98/100 · Grand Rapids, MI

Kool Toyota adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.

  • Doc fee: $226 — well below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.8% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#3 — Metro Toyota

Grade: A · Score: 98/100 · Kalamazoo, MI

Not one verified quote from Metro Toyota carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $266 — below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.2% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#4 — Szott Toyota

Grade: A · Score: 98/100 · Waterford Township, MI

Szott Toyota quoted prices 2.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $233 — below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.0% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#5 — Randy Wise Toyota

Grade: A · Score: 97/100 · Grand Blanc, MI

Randy Wise Toyota quotes prices within 0.0% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $245 — below the MI average of $288
  • Add-ons: 13% of quotes, avg $162
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#6 — Spartan Toyota

Grade: A · Score: 97/100 · Lansing, MI

Spartan Toyota keeps add-ons on just 14% of verified quotes — light for an A-grade dealer.

  • Doc fee: $302 — above the MI average of $288
  • Add-ons: 14% of quotes, avg $44
  • Listing accuracy: 0.5% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#7 — Golling Toyota Of Warren

Grade: A · Score: 97/100 · Warren, MI

Golling Toyota Of Warren’s $140 doc fee comes in well below the MI average of $288 — money that stays in your pocket at signing.

  • Doc fee: $140 — well below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.7% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#8 — Lafontaine Toyota Dearborn

Grade: A · Score: 97/100 · Dearborn, MI

Add-ons showed on only 17% of Lafontaine Toyota Dearborn’s verified quotes — restrained by segment standards.

  • Doc fee: $280 — below the MI average of $288
  • Add-ons: 17% of quotes, avg $226
  • Listing accuracy: 1.2% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#9 — Matick Toyota

Grade: A · Score: 93/100 · Macomb, MI

Matick Toyota keeps add-ons on just 11% of verified quotes — light for an A-grade dealer.

  • Doc fee: $223 — well below the MI average of $288
  • Add-ons: 11% of quotes, avg $122
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#10 — Toyota Of Muskegon

Grade: A · Score: 90/100 · Muskegon, MI

Toyota Of Muskegon keeps the F&I office out of it: no add-ons in any verified quote.

  • Doc fee: $93 — well below the MI average of $288
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.3% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#11 — Sunshine Toyota

Grade: B · Score: 85/100 · Springfield, MI

At $138, Sunshine Toyota’s doc fee runs well under the MI norm of $288.

  • Doc fee: $138 — well below the MI average of $288
  • Add-ons: 40% of quotes, avg $0
  • Listing accuracy: 4.3% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#12 — Suburban Toyota Of Farmington Hills

Grade: B · Score: 83/100 · Farmington Hills, MI

Suburban Toyota Of Farmington Hills’s $129 doc fee comes in well below the MI average of $288 — money that stays in your pocket at signing.

  • Doc fee: $129 — well below the MI average of $288
  • Add-ons: 46% of quotes, avg $785
  • Listing accuracy: 3.3% above the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#13 — Riverside Toyota

Grade: B · Score: 81/100 · Escanaba, MI

Riverside Toyota keeps add-ons on just 17% of verified quotes — light for a B-grade dealer.

  • Doc fee: $483 — well above the MI average of $288
  • Add-ons: 17% of quotes, avg $117
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#14 — Crown Toyota

Grade: B · Score: 80/100 · Holland, MI

Crown Toyota quotes prices 7.7% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.

  • Doc fee: $479 — well above the MI average of $288
  • Add-ons: 20% of quotes, avg $646
  • Listing accuracy: 7.7% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

Toyota Dealers by Metro in Michigan

Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Michigan market:

Michigan Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Page ToyotaSouthfieldA99$264$017
2Kool ToyotaGrand RapidsA98$226$010
3Metro ToyotaKalamazooA98$266$08
4Szott ToyotaWaterford TownshipA98$233$06
5Randy Wise ToyotaGrand BlancA97$245$1628
6Spartan ToyotaLansingA97$302$447
7Golling Toyota Of WarrenWarrenA97$140$06
8Lafontaine Toyota DearbornDearbornA97$280$2266
9Matick ToyotaMacombA93$223$1229
10Toyota Of MuskegonMuskegonA90$93$06
11Sunshine ToyotaSpringfieldB85$138$05
12Suburban Toyota Of Farmington HillsFarmington HillsB83$129$78513
13Riverside ToyotaEscanabaB81$483$1176
14Crown ToyotaHollandB80$479$6465

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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