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Ford EV Sales Surge: Real-Time Numbers Show Sales Climbing Higher

Key Takeaways

  • After falling behind GM, Hyundai, and Kia last year, Ford’s EV sales are climbing in 2025.
  • The Mustang Mach-E is one of the best-selling EVs in America.
  • 0% APR financing and sunsetting federal EV incentives are driving more shoppers to make a purchase soon.
2025 Ford F-150 Lightning

Real-time car market data reveals that Ford’s EV sales are gaining momentum as 2025 kicks off. The Mustang Mach-E is reaching unprecedented sales heights, with sales rates up 50% in recent months. Meanwhile, the F-150 Lightning continues to carve out its place in the electric truck market with steady growth.

With generous incentives continuing into 2025, Ford’s EV strategy appears to be paying off. But as federal EV tax credits face potential changes, many buyers are rushing to take advantage of the perks while they last. Here’s what the latest sales data reveal about Ford’s position in the EV market today.

Mustang Mach-E sales rates climb to new highs

Ford EV sales 2025 - Mustang Mach-E

According to the latest market data from CarEdge Insights, 45-day running sales totals of new Mustang Mach-E’s has reached a new all-time high in January. In the 45 day period stretching from mid-December to late January 2025, 7,280 new Ford Mustang Mach-Es have been sold in the U.S. The latest sales figures represent a 50% increase in sales rates over the past two months. 

Today’s real-time sales rates hint at a strong performance for Ford’s electric vehicle sales in the first quarter of 2025. In 2024, Ford sold 51,745 Mustang Mach-Es in the United States. In Q4 2024, Ford captured 8.7% of EV market share in the U.S., landing it in fourth place behind Tesla, General Motors, Hyundai, and Kia. 

Following a big year-end sales push, Ford continues to offer huge incentives for those looking to buy or lease the Mustang Mach-E in 2025. Right now, Ford is offering 0% APR for 72 months for remaining 2024s. The best lease offer currently advertised is the 2024 Mustang Mach-E Premium All-Wheel Drive from $209/month for 24 months with $5,359 due at signing. EV leases are a great way to avoid the hidden costs of depreciation.

Take this EV Buyer’s Guide with you when you shop!

F-150 Lightning Sales Rise, Remain a Fraction of Truck Sales

Ford’s electric truck sales are also climbing in early 2025. According to the latest numbers from CarEdge Insights, Ford sold 4,586 copies of the F-150 Lightning in the 45 days leading up to January 28th. However, sales of the F-150 Lightning are just a fraction of the gas-powered F-150’s sales. Nearly 45,000 gas-powered F-150s were sold during the same period. 

Without a doubt, electric truck sales trends are looking positive in early 2025. Ford’s running sales rate has steadily climbed since October. Zero percent financing is tempting more truck fans to give an electric pickup a try.

Right now, Ford is offering 0% APR for 72 months for remaining 2024 F-150 Lightnings. The financing offer can be combined with a $3,000 bonus cash incentive. As of late January 2025, 3,200 of the 3,500 new F-150 Lightnings on sale in the U.S. are leftover 2024 models. 

Here’s a look at 45-day sales totals from July 2024 through January of 2025. 

Ford EV sales 2025 - F-150 Lightning

EV Incentives Driving Urgency

For EV buyers looking to take advantage of federal EV tax credits, there’s a sense of urgency in early 2025. With the Trump administration promising to end EV tax credits, those who were on the fence about buying are promptly at decision time. And judging by EV sales trends in January, many of the EV market’s previous window shoppers are ready to make a purchase or lease. 

As of late January, the F-150 Lightning is still eligible for the Federal EV tax credit. The Mustang Mach-E lost eligibility last year due to the Inflation Reduction Act’s sourcing requirements. With things changing quickly, be sure to consult the official eligibility resource at FuelEconomy.gov.

Smart Shoppers Score the Best EV Deals

EV invoice price

Ford’s latest sales numbers prove the automaker is making strides in the competitive EV market. With the Mustang Mach-E reaching record-breaking sales rates and the F-150 Lightning steadily growing its share, Ford’s electric vehicle strategy is gaining traction in early 2025.

However, for those looking to cash in on federal EV tax credits and limited-time offers, the clock is ticking. The potential phase-out of federal incentives has created urgency among buyers, and Ford’s aggressive lease and financing deals make now a great time to act. It’s not clear if the best incentives will continue through February.

Today’s car shoppers have groundbreaking tools at their fingertips that level the playing field unlike ever before. Use tools like the CarEdge Deal Hub and CarEdge Insights to compare offers, understand incentives, and make an informed decision to save more and stress less. 

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Last updated Jan 28, 2025

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