The Worst Selling New Cars in Rochester, NH

These are the least popular new cars and trucks by sales volume in Rochester, New Hampshire right now.

In Rochester, NH: The 2026 Jeep Cherokee has the lowest sales volume with just 3 units sold in 45 days - while the 2026 Jeep Cherokee has the highest Market Day Supply at 240 days.

Worst Selling New Cars in Rochester (by Volume)

Ranked by lowest units sold in Rochester, NH in the last 45 days.

# Vehicle MDS Sold
1 2026 Jeep Cherokee 240 days 3 New
2 2026 RAM 2500 124 days 4 New
3 2026 Ford Maverick 135 days 4 33%
4 2026 GMC Yukon 135 days 4 33%
5 2026 GMC Canyon 112 days 4 New
6 2026 Ford F 350 Super Duty 146 days 4 50%
7 2026 Volkswagen Atlas 90 days 5 0%
8 2026 GMC Terrain 90 days 5 25%
9 2026 GMC Sierra 2500hd 165 days 6 20%
10 2026 Jeep Grand Cherokee 90 days 7 17%

/ show month-over-month change on the Sold column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 worst sellers in Rochester, NH average only 4 units sold in 45 days — potential deal opportunities.
  • Low-selling models in Rochester, NH tend to be pricier, averaging $58,739 — dealers may be more willing to deal on these.

How to Find Deals on Unpopular Models in Rochester

Our Data & Methodology

New Car Market Snapshot in Rochester, NH

574

Total New Listings

574

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on July 1, 2026.

Other Cities in New Hampshire

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 574 vehicles on dealer lots in Rochester, NH.