Best Car Dealerships in Madison, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Madison metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 21 dealerships across the Madison area; below are the 15 most transparent by score.

Last updated October 16, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

The Best Car Dealerships in Madison

The best car dealership in Madison by verified out-the-door price data is Bell Ford (Ford, Arlington, WI): A grade, 100/100 across 5 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

2. East Madison Toyota (Toyota, Madison), A grade, 97/100 across 12 verified quotes, with a $399 doc fee, under the WI average of $404.
3. Metro Ford Of Madison (Ford, Madison), A grade, 97/100 across 6 verified quotes, with no dealer add-ons in any verified quote.

Full ranking, fees and add-on data for every graded dealer are below.

Top 15 Car Dealerships in Madison

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Bell Ford

Ford · Grade: A · Score: 100/100 · Arlington, WI

Bell Ford is an A-grade Ford dealer in Madison on verified out-the-door data — 100/100 across 5 verified quotes.

• Doc fee: $349 — below the WI average of $404
• Add-ons: None detected in verified quotes
• Listing accuracy: 10.8% below the advertised listing
• Verified quotes: 5

See full review & verified quotes →

#2 — East Madison Toyota

Toyota · Grade: A · Score: 97/100 · Madison, WI

East Madison Toyota is an A-grade Toyota dealer in Madison on verified out-the-door data — 97/100 across 12 verified quotes.

• Doc fee: $399 — below the WI average of $404
• Add-ons: 17% of quotes, avg $50
• Listing accuracy: 0.5% above the advertised listing
• Verified quotes: 12

See full review & verified quotes →

#3 — Metro Ford Of Madison

Ford · Grade: A · Score: 97/100 · Madison, WI

Metro Ford Of Madison is an A-grade Ford dealer in Madison on verified out-the-door data — 97/100 across 6 verified quotes.

• Doc fee: $499 — well above the WI average of $404
• Add-ons: None detected in verified quotes
• Listing accuracy: 1.7% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#4 — Hyundai Lake Country

Hyundai · Grade: A · Score: 95/100 · Oconomowoc, WI

Hyundai Lake Country is an A-grade Hyundai dealer in Madison on verified out-the-door data — 95/100 across 26 verified quotes.

• Doc fee: $489 — well above the WI average of $404
• Add-ons: 12% of quotes, avg $16
• Listing accuracy: 5.7% below the advertised listing
• Verified quotes: 26

See full review & verified quotes →

#5 — Don Miller Subaru

Subaru · Grade: A · Score: 95/100 · Madison, WI

Don Miller Subaru is an A-grade Subaru dealer in Madison on verified out-the-door data — 95/100 across 6 verified quotes.

• Doc fee: $379 — below the WI average of $404
• Add-ons: None detected in verified quotes
• Listing accuracy: 2.6% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#6 — Boucher Hyundai Of Janesville

Hyundai · Grade: A · Score: 94/100 · Janesville, WI

Boucher Hyundai Of Janesville is an A-grade Hyundai dealer in Madison on verified out-the-door data — 94/100 across 8 verified quotes.

• Doc fee: $499 — well above the WI average of $404
• Add-ons: 13% of quotes, avg $187
• Listing accuracy: 0.6% above the advertised listing
• Verified quotes: 8

See full review & verified quotes →

#7 — Russ Darrow Mazda Of Madison

Mazda · Grade: A · Score: 94/100 · Madison, WI

Russ Darrow Mazda Of Madison is an A-grade Mazda dealer in Madison on verified out-the-door data — 94/100 across 6 verified quotes.

• Doc fee: $499 — well above the WI average of $404
• Add-ons: 17% of quotes, avg $182
• Listing accuracy: 3.6% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#8 — Metro Kia Of Madison

Kia · Grade: A · Score: 93/100 · Madison, WI

Metro Kia Of Madison is an A-grade Kia dealer in Madison on verified out-the-door data — 93/100 across 9 verified quotes.

• Doc fee: $499 — well above the WI average of $404
• Add-ons: 22% of quotes, avg $89
• Listing accuracy: 8.0% below the advertised listing
• Verified quotes: 9

See full review & verified quotes →

#9 — Rock County Honda

Honda · Grade: A · Score: 93/100 · Janesville, WI

Rock County Honda is an A-grade Honda dealer in Madison on verified out-the-door data — 93/100 across 5 verified quotes.

• Doc fee: $349 — below the WI average of $404
• Add-ons: 20% of quotes, avg $519
• Listing accuracy: 1.7% above the advertised listing
• Verified quotes: 5

See full review & verified quotes →

#10 — Kayser Chevrolet Buick Gmc

Chevrolet · Grade: A · Score: 93/100 · Janesville, WI

Kayser Chevrolet Buick Gmc is an A-grade Chevrolet dealer in Madison on verified out-the-door data — 93/100 across 4 verified quotes.

• Doc fee: $499 — well above the WI average of $404
• Add-ons: 25% of quotes, avg $374
• Listing accuracy: 1.2% above the advertised listing
• Verified quotes: 4

See full review & verified quotes →

#11 — Zimbrick Hyundai West

Hyundai · Grade: A · Score: 91/100 · Madison, WI

Zimbrick Hyundai West is an A-grade Hyundai dealer in Madison on verified out-the-door data — 91/100 across 6 verified quotes.

• Doc fee: $399 — below the WI average of $404
• Add-ons: 33% of quotes, avg $899
• Listing accuracy: 7.6% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#12 — Zimbrick Honda

Honda · Grade: A · Score: 90/100 · Madison, WI

Zimbrick Honda is an A-grade Honda dealer in Madison on verified out-the-door data — 90/100 across 9 verified quotes.

• Doc fee: $399 — below the WI average of $404
• Add-ons: 56% of quotes, avg $66
• Listing accuracy: 5.4% below the advertised listing
• Verified quotes: 9

See full review & verified quotes →

#13 — Napleton Ford Columbus

Ford · Grade: B · Score: 89/100 · Columbus, WI

Napleton Ford Columbus is a B-grade Ford dealer in Madison on verified out-the-door data — 89/100 across 6 verified quotes.

• Doc fee: $478 — above the WI average of $404
• Add-ons: 17% of quotes, avg $382
• Listing accuracy: 0.7% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#14 — Janesville Nissan

Nissan · Grade: B · Score: 88/100 · Janesville, WI

Janesville Nissan is a B-grade Nissan dealer in Madison on verified out-the-door data — 88/100 across 4 verified quotes.

• Doc fee: $399 — below the WI average of $404
• Add-ons: 50% of quotes, avg $698
• Listing accuracy: 4.7% below the advertised listing
• Verified quotes: 4

See full review & verified quotes →

#15 — Janesville Kia

Kia · Grade: B · Score: 87/100 · Janesville, WI

Janesville Kia is a B-grade Kia dealer in Madison on verified out-the-door data — 87/100 across 11 verified quotes.

• Doc fee: $408 — above the WI average of $404
• Add-ons: 73% of quotes, avg $326
• Listing accuracy: 2.1% below the advertised listing
• Verified quotes: 11

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

• Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
• Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
• Price Accuracy (30%) — Does the listing price match the actual OTD price?
• Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Madison Car Dealer Rankings at a Glance

#	Dealer	City	Grade	Score	Doc Fee	Add-Ons	Quotes
1	Bell Ford	Arlington	A	100	$349	$0	5
2	East Madison Toyota	Madison	A	97	$399	$50	12
3	Metro Ford Of Madison	Madison	A	97	$499	$0	6
4	Hyundai Lake Country	Oconomowoc	A	95	$489	$16	26
5	Don Miller Subaru	Madison	A	95	$379	$0	6
6	Boucher Hyundai Of Janesville	Janesville	A	94	$499	$187	8
7	Russ Darrow Mazda Of Madison	Madison	A	94	$499	$182	6
8	Metro Kia Of Madison	Madison	A	93	$499	$89	9
9	Rock County Honda	Janesville	A	93	$349	$519	5
10	Kayser Chevrolet Buick Gmc	Janesville	A	93	$499	$374	4
11	Zimbrick Hyundai West	Madison	A	91	$399	$899	6
12	Zimbrick Honda	Madison	A	90	$399	$66	9
13	Napleton Ford Columbus	Columbus	B	89	$478	$382	6
14	Janesville Nissan	Janesville	B	88	$399	$698	4
15	Janesville Kia	Janesville	B	87	$408	$326	11

How to Use This Data When You Shop

1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

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Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.