Best Car Dealerships in Madison, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Madison metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 24 dealerships across the Madison area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
Last updated November 5, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Madison?
The best car dealership in Madison by verified out-the-door price data is Bell Ford (Ford, Arlington, WI): A grade, 100/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Burtness Chevrolet, Inc. (Chevrolet, Orfordville), A grade, 100/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
- Rock County Honda (Honda, Janesville), A grade, 99/100 across 13 verified quotes, with a $349 doc fee, under the WI average of $401.
Best for:
- Lowest doc fee: Burtness Chevrolet, Inc. (Chevrolet, Orfordville), $299, against the WI average of $401.
- No dealer add-ons: Metro Ford Of Madison (Ford, Madison), none in any of its 7 verified quotes.
- Selling price under the listing: Bell Ford (Ford, Arlington), quotes average 12.2% below the advertised price.
- Most verified quotes: Hyundai Lake Country (Hyundai, Oconomowoc), 25 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Best Dealer by Brand in Madison
The top-graded dealer for each brand CarEdge ranks in Madison. Click a brand for the full ranking.
| Brand | Best Dealer | City | Grade | Score | Quotes |
|---|---|---|---|---|---|
| Ford | Bell Ford | Arlington | A | 100 | 5 |
Top 15 Car Dealerships in Madison
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Bell Ford
Ford · Grade: A · Score: 100/100 · Arlington, WI
Bell Ford is an A-grade Ford dealer in Madison on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $349 — below the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 12.2% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#2 — Burtness Chevrolet, Inc.
Chevrolet · Grade: A · Score: 100/100 · Orfordville, WI
Burtness Chevrolet, Inc. is an A-grade Chevrolet dealer in Madison on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $299 — well below the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#3 — Rock County Honda
Honda · Grade: A · Score: 99/100 · Janesville, WI
Rock County Honda is an A-grade Honda dealer in Madison on verified out-the-door data — 99/100 across 13 verified quotes.
- Doc fee: $349 — below the WI average of $401
- Add-ons: 8% of quotes, avg $200
- Listing accuracy: 3.4% below the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#4 — Metro Ford Of Madison
Ford · Grade: A · Score: 97/100 · Madison, WI
Metro Ford Of Madison is an A-grade Ford dealer in Madison on verified out-the-door data — 97/100 across 7 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.0% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#5 — Boucher Hyundai Of Janesville
Hyundai · Grade: A · Score: 97/100 · Janesville, WI
Boucher Hyundai Of Janesville is an A-grade Hyundai dealer in Madison on verified out-the-door data — 97/100 across 6 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.7% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#6 — Don Miller Subaru
Subaru · Grade: A · Score: 97/100 · Madison, WI
Don Miller Subaru is an A-grade Subaru dealer in Madison on verified out-the-door data — 97/100 across 6 verified quotes.
- Doc fee: $304 — well below the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.6% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#7 — Kayser Chrysler Center Of Sauk City
Chrysler · Grade: A · Score: 97/100 · Sauk City, WI
Kayser Chrysler Center Of Sauk City is an A-grade Chrysler dealer in Madison on verified out-the-door data — 97/100 across 4 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#8 — Hyundai Lake Country
Hyundai · Grade: A · Score: 96/100 · Oconomowoc, WI
Hyundai Lake Country is an A-grade Hyundai dealer in Madison on verified out-the-door data — 96/100 across 25 verified quotes.
- Doc fee: $500 — well above the WI average of $401
- Add-ons: 8% of quotes, avg $1
- Listing accuracy: 5.7% below the advertised listing
- Verified quotes: 25
See full review & verified quotes →
#9 — Napleton Chevrolet Buick Gmc
Chevrolet · Grade: A · Score: 96/100 · Beaver Dam, WI
Napleton Chevrolet Buick Gmc is an A-grade Chevrolet dealer in Madison on verified out-the-door data — 96/100 across 5 verified quotes.
- Doc fee: $399 — below the WI average of $401
- Add-ons: 20% of quotes, avg $345
- Listing accuracy: 3.9% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#10 — Zimbrick Hyundai West
Hyundai · Grade: A · Score: 96/100 · Madison, WI
Zimbrick Hyundai West is an A-grade Hyundai dealer in Madison on verified out-the-door data — 96/100 across 4 verified quotes.
- Doc fee: $399 — below the WI average of $401
- Add-ons: 25% of quotes, avg $500
- Listing accuracy: 4.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#11 — Metro Kia Of Madison
Kia · Grade: A · Score: 95/100 · Madison, WI
Metro Kia Of Madison is an A-grade Kia dealer in Madison on verified out-the-door data — 95/100 across 17 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: 12% of quotes, avg $47
- Listing accuracy: 11.1% below the advertised listing
- Verified quotes: 17
See full review & verified quotes →
#12 — East Madison Toyota
Toyota · Grade: A · Score: 95/100 · Madison, WI
East Madison Toyota is an A-grade Toyota dealer in Madison on verified out-the-door data — 95/100 across 14 verified quotes.
- Doc fee: $399 — below the WI average of $401
- Add-ons: 29% of quotes, avg $46
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#13 — Russ Darrow Mazda Of Madison
Mazda · Grade: A · Score: 95/100 · Madison, WI
Russ Darrow Mazda Of Madison is an A-grade Mazda dealer in Madison on verified out-the-door data — 95/100 across 9 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: 11% of quotes, avg $122
- Listing accuracy: 7.9% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#14 — Napleton Ford Columbus
Ford · Grade: A · Score: 95/100 · Columbus, WI
Napleton Ford Columbus is an A-grade Ford dealer in Madison on verified out-the-door data — 95/100 across 6 verified quotes.
- Doc fee: $399 — below the WI average of $401
- Add-ons: 17% of quotes, avg $382
- Listing accuracy: 1.9% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#15 — Griffin Ford Fort Atkinson
Ford · Grade: A · Score: 95/100 · Fort Atkinson, WI
Griffin Ford Fort Atkinson is an A-grade Ford dealer in Madison on verified out-the-door data — 95/100 across 4 verified quotes.
- Doc fee: $499 — well above the WI average of $401
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.0% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Madison Dealer Rankings by Brand
Shopping a specific brand in Madison? These rankings drill into each:
Madison Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Bell Ford | Arlington | A | 100 | $349 | $0 | 5 |
| 2 | Burtness Chevrolet, Inc. | Orfordville | A | 100 | $299 | $0 | 4 |
| 3 | Rock County Honda | Janesville | A | 99 | $349 | $200 | 13 |
| 4 | Metro Ford Of Madison | Madison | A | 97 | $499 | $0 | 7 |
| 5 | Boucher Hyundai Of Janesville | Janesville | A | 97 | $499 | $0 | 6 |
| 6 | Don Miller Subaru | Madison | A | 97 | $304 | $0 | 6 |
| 7 | Kayser Chrysler Center Of Sauk City | Sauk City | A | 97 | $499 | $0 | 4 |
| 8 | Hyundai Lake Country | Oconomowoc | A | 96 | $500 | $1 | 25 |
| 9 | Napleton Chevrolet Buick Gmc | Beaver Dam | A | 96 | $399 | $345 | 5 |
| 10 | Zimbrick Hyundai West | Madison | A | 96 | $399 | $500 | 4 |
| 11 | Metro Kia Of Madison | Madison | A | 95 | $499 | $47 | 17 |
| 12 | East Madison Toyota | Madison | A | 95 | $399 | $46 | 14 |
| 13 | Russ Darrow Mazda Of Madison | Madison | A | 95 | $499 | $122 | 9 |
| 14 | Napleton Ford Columbus | Columbus | A | 95 | $399 | $382 | 6 |
| 15 | Griffin Ford Fort Atkinson | Fort Atkinson | A | 95 | $499 | $0 | 4 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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