A
90–100 · Exceptional

Transparency Verdict

Russ Darrow Mazda Of Madison earns an A.

One of the good ones.

You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.

Developing confidence — based on 9 verified out-the-door quotes and 1 tracked negotiation · Madison, WI
Collected Jan 15, 2026Jul 27, 2026 · Updated Aug 4, 2026

Location

Madison, WI

8 rated dealers within 30 miles · Open full map →

CarEdge Certified — Russ Darrow Mazda Of Madison, Grade A, score 95 of 100
CarEdge Certified · Eligible

One of the dealers buyers can trust.

Russ Darrow Mazda Of Madison qualifies for the CarEdge Certified license — an A-grade transparency score of 95/100 from 9 verified out-the-door quotes.

The full story

Why Russ Darrow Mazda Of Madison earned this grade

Between January 2026 and July 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Add-ons are the exception, not the rule

Only 11% of quotes include dealer-installed add-ons, averaging $1,094 when present. Most shoppers here never see them.

Advertised pricing is largely honest

On average, the quoted price is only 0.9% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Doc fee is slightly padded

$499 is $100 above the WI average of $399. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

9 verified OTD quotes from Russ Darrow Mazda Of Madison

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions9 individual quotes

2026 Mazda CX-30

Select SportNew4 quotes
$29,120
$499doc feeNo add-onsSaved $80
View 4 Quotes →

2017 GMC Sierra 1500

SLEUsed4 quotes
$17,617
$499doc feeNo add-ons
View 4 Quotes →

2024 Mazda CX-90

4D WAGON PREFERRED PLUS AWD
$31,715
$499doc fee$1,094add-ons
View Quote →

Most Common Add-ons

1
maintenance planavg $595
1 quote
2
vin etchavg $499
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Russ Darrow Mazda Of Madison

  • Minor add-ons (~$122) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Russ Darrow Mazda Of Madison charge?

Based on 9 verified out-the-door quotes collected by CarEdge, Russ Darrow Mazda Of Madison charges a $499 documentation fee and averages $122 in dealer add-ons when present. Russ Darrow Mazda Of Madison earns Transparency Grade A (95/100).

What is Russ Darrow Mazda Of Madison's doc fee?

Russ Darrow Mazda Of Madison charges a typical documentation fee of $499. The WI average is $399. This is based on 9 verified OTD quotes in our database.

Does Russ Darrow Mazda Of Madison add mandatory add-ons?

Russ Darrow Mazda Of Madison adds an average of $122 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Russ Darrow Mazda Of Madison a good dealer?

Russ Darrow Mazda Of Madison has a transparency score of 95/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

Explore Mazda and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Russ Darrow Mazda Of Madison in Madison, WI, that has meant 9 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
90
Add-on Behavior (30%)
93
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$499
WI avg$399
National avg$400

Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.