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Rosen Nissan Madison earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $499
- Doc fee
- 20%
- Dealer add-ons
$98 above WI avg
On 1 of 5 recent quotes
Developing confidenceMadison, WIUpdated How we score dealers
The full story
Why Rosen Nissan Madison earned this grade
Between May 2026 and September 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingQuoted add-ons are the exception
Only 20% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $596. Most shoppers here never see one.
! Where to push back
2 thingsDoc fee is slightly padded
$499 is $98 above the WI average of $401. Not outrageous, but worth questioning.
TipFactor it into your overall price — every dollar here is negotiable.
The listing isn't quite the price
Quoted prices run about 5.2% above the advertised listing. On a $35,000 vehicle that's roughly $1,820 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
5 verified OTD quotes from Rosen Nissan Madison
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 5 individual quotes
Most Common Add-ons
Tips for Rosen Nissan Madison
- 1 of 5 quotes included $2,980 in add-ons (IAAWG Appearance), not marked optional.
- Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 305 vehicles →$33,198
Median Price
44
Median Days Listed
26
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Madison have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rosen Nissan Madison charge?
Based on 5 verified out-the-door quotes collected by CarEdge, Rosen Nissan Madison charges a $499 documentation fee and averages $596 in dealer add-ons when present. Rosen Nissan Madison earns Transparency Grade B (81/100).
What is the doc fee at Rosen Nissan Madison?
Rosen Nissan Madison charges a typical documentation fee of $499. The WI average is $401. This is based on 5 verified OTD quotes in our database.
Does Rosen Nissan Madison add dealer add-ons?
Rosen Nissan Madison adds an average of $596 in dealer add-ons when present. Dealer add-ons appeared on 1 of 5 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Rosen Nissan Madison a good dealership?
Rosen Nissan Madison has a transparency score of 81/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Rosen Nissan Madison?
CarEdge reviews Rosen Nissan Madison on 5 verified out-the-door quotes, not star ratings. It earns transparency grade B (81/100), with a typical doc fee of $499 versus a WI average of $401. Dealer add-ons appeared on 1 of 5 recent quotes.
Is Rosen Nissan Madison a transparent Nissan dealer in Madison?
Yes. Rosen Nissan Madison holds CarEdge Transparency Grade B (81/100), based on 5 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Rosen Nissan Madison compare to other Nissan dealers?
You can compare Rosen Nissan Madison's transparency score, doc fees, and add-on behavior against other Nissan dealers using our comparison tool or by browsing Nissan dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Nissan Dealerships in Wisconsin and Best Nissan Dealerships in the US rank Nissan dealers on the same data.
Explore Nissan and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rosen Nissan Madison in Madison, WI, that has meant 5 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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