Best Nissan Dealerships in Wisconsin, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for Nissan dealers across Wisconsin. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Nissan dealer in Wisconsin with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best Nissan dealer in Wisconsin?
The best Nissan dealer in Wisconsin by verified out-the-door price data is Russ Darrow Nissan Of Milwaukee (Milwaukee, WI): A grade, 99/100 across 5 quotes from the past year, with no quoted add-ons in its 5 quotes from the past year.
Close behind:
- Gordie Boucher Nissan Of Greenfield (Greenfield), A grade, 99/100 across 4 quotes from the past year, with no quoted add-ons in its 4 quotes from the past year.
- Rosen Nissan Milwaukee (Milwaukee), A grade, 98/100 across 10 quotes from the past year, with no quoted add-ons in its 10 quotes from the past year.
Best for:
- Lowest dealer fees: Janesville Nissan (Janesville), $399, against the WI median of $497.
- No quoted add-ons: Rosen Nissan Milwaukee (Milwaukee), none in its 10 quotes from the past year.
- Most quotes, past year: Boucher Auto Group (Greenfield), 22 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
Top 7 Nissan Dealers in Wisconsin
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Russ Darrow Nissan Of Milwaukee
Grade: A · Score: 99/100 · Milwaukee, WI
Russ Darrow Nissan Of Milwaukee is the top-graded Nissan dealer in Wisconsin by verified data — A grade, 99/100, based on 5 quotes from the past year.
- Dealer fees: $537 — above the WI median of $497
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#2 — Gordie Boucher Nissan Of Greenfield
Grade: A · Score: 99/100 · Greenfield, WI
Gordie Boucher Nissan Of Greenfield put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Nissan dealer.
- Dealer fees: $537 — above the WI median of $497
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#3 — Rosen Nissan Milwaukee
Grade: A · Score: 98/100 · Milwaukee, WI
Not one of Rosen Nissan Milwaukee’s 10 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $499 — above the WI median of $497
- Quoted add-ons: None in 10 quotes from the past year
- Quotes, past year: 10
See full review & verified quotes →
#4 — Boucher Auto Group
Grade: A · Score: 94/100 · Greenfield, WI
Boucher Auto Group holds the A grade across 22 quotes from the past year — a substantial sample size.
- Dealer fees: $537 — above the WI median of $497
- Quoted add-ons: On 19 of 22 quotes from the past year (86%)
- Quotes, past year: 22
See full review & verified quotes →
#5 — Cloudlot By Van Horn
Grade: A · Score: 91/100 · Sheboygan, WI
Cloudlot By Van Horn earns an A-grade on the CarEdge Dealer Transparency Index, based on 12 quotes from the past year.
- Dealer fees: $499 — above the WI median of $497
- Quoted add-ons: On 4 of 12 quotes from the past year (33%)
- Quotes, past year: 12
See full review & verified quotes →
#6 — Rosen Nissan Madison
Grade: B · Score: 87/100 · Madison, WI
Rosen Nissan Madison put quoted add-ons on just 9% of its quotes from the past year — light for a B-grade dealer.
- Dealer fees: $837 — above the WI median of $497
- Quoted add-ons: On 1 of 11 quotes from the past year (9%)
- Quotes, past year: 11
See full review & verified quotes →
#7 — Janesville Nissan
Grade: B · Score: 83/100 · Janesville, WI
Janesville Nissan grades a B — quoted add-ons appear on 83% of its quotes from the past year. Ask for an itemized OTD before signing.
- Dealer fees: $399 — below the WI median of $497
- Quoted add-ons: On 5 of 6 quotes from the past year (83%)
- Quotes, past year: 6
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Nissan Dealers by Metro in Wisconsin
Shopping a specific city? These metro-level rankings drill into Nissan dealers near each major Wisconsin market:
Wisconsin Nissan Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|
| 1 | Russ Darrow Nissan Of Milwaukee | Milwaukee | A | 99 | $537 | None | 5 |
| 2 | Gordie Boucher Nissan Of Greenfield | Greenfield | A | 99 | $537 | None | 4 |
| 3 | Rosen Nissan Milwaukee | Milwaukee | A | 98 | $499 | None | 10 |
| 4 | Boucher Auto Group | Greenfield | A | 94 | $537 | 86% | 22 |
| 5 | Cloudlot By Van Horn | Sheboygan | A | 91 | $499 | 33% | 12 |
| 6 | Rosen Nissan Madison | Madison | B | 87 | $837 | 9% | 11 |
| 7 | Janesville Nissan | Janesville | B | 83 | $399 | 83% | 6 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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