Best Nissan Dealerships in Wisconsin, Ranked by CarEdge Data
Key Takeaways
- Top 6 Nissan dealers in Wisconsin, ranked using verified out-the-door quotes — not Google star ratings.
- Gordie Boucher Nissan Of Greenfield (Greenfield) is the highest-graded Nissan dealer in Wisconsin.
- Janesville Nissan (Janesville) carries the main watch-out — add-ons appear on 60% of verified quotes, averaging $638 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Nissan dealers across Wisconsin. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Nissan dealer in Wisconsin with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated October 20, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
The Best Nissan Dealers in Wisconsin
The best Nissan dealer in Wisconsin by verified out-the-door price data is Gordie Boucher Nissan Of Greenfield (Greenfield, WI): A grade, 97/100 across 10 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Russ Darrow Nissan Of Milwaukee (Milwaukee), A grade, 97/100 across 7 verified quotes, with no dealer add-ons in any verified quote.
- Rosen Nissan Milwaukee (Milwaukee), A grade, 92/100 across 11 verified quotes, with no dealer add-ons in any verified quote.
Full ranking, fees and add-on data for every graded dealer are below.
Top 6 Nissan Dealers in Wisconsin
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Gordie Boucher Nissan Of Greenfield
Grade: A · Score: 97/100 · Greenfield, WI
Gordie Boucher Nissan Of Greenfield is the top-graded Nissan dealer in Wisconsin by verified data — A grade, 97/100, based on 10 verified OTD quotes.
- Doc fee: $499 — well above the WI average of $402
- Add-ons: None detected in verified quotes
- Listing accuracy: 15.9% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#2 — Russ Darrow Nissan Of Milwaukee
Grade: A · Score: 97/100 · Milwaukee, WI
Russ Darrow Nissan Of Milwaukee adds zero dealer add-ons in any verified quote — rare for an A-grade Nissan dealer.
- Doc fee: $499 — well above the WI average of $402
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.5% above the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#3 — Rosen Nissan Milwaukee
Grade: A · Score: 92/100 · Milwaukee, WI
Rosen Nissan Milwaukee quoted prices 6.5% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $499 — well above the WI average of $402
- Add-ons: None detected in verified quotes
- Listing accuracy: 6.5% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#4 — Van Horn Nissan Of Sheboygan
Grade: B · Score: 87/100 · Sheboygan, WI
Van Horn Nissan Of Sheboygan earns a solid B on verified data — solid fundamentals.
- Doc fee: $499 — well above the WI average of $402
- Add-ons: 25% of quotes, avg $638
- Listing accuracy: 1.5% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Janesville Nissan
Grade: B · Score: 86/100 · Janesville, WI
Janesville Nissan grades a B: a doc fee at or below the WI average, but add-ons show on 60% of quotes (avg $638) — ask for an itemized OTD.
- Doc fee: $399 — below the WI average of $402
- Add-ons: 60% of quotes, avg $638
- Listing accuracy: 3.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Rosen Nissan Madison
Grade: B · Score: 81/100 · Madison, WI
Rosen Nissan Madison quotes prices 5.2% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.
- Doc fee: $499 — well above the WI average of $402
- Add-ons: 20% of quotes, avg $596
- Listing accuracy: 5.2% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Nissan Dealers by Metro in Wisconsin
Shopping a specific city? These metro-level rankings drill into Nissan dealers near each major Wisconsin market:
Wisconsin Nissan Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Gordie Boucher Nissan Of Greenfield | Greenfield | A | 97 | $499 | $0 | 10 |
| 2 | Russ Darrow Nissan Of Milwaukee | Milwaukee | A | 97 | $499 | $0 | 7 |
| 3 | Rosen Nissan Milwaukee | Milwaukee | A | 92 | $499 | $0 | 11 |
| 4 | Van Horn Nissan Of Sheboygan | Sheboygan | B | 87 | $499 | $638 | 4 |
| 5 | Janesville Nissan | Janesville | B | 86 | $399 | $638 | 5 |
| 6 | Rosen Nissan Madison | Madison | B | 81 | $499 | $596 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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