Dealer Reviews

Best Car Dealerships in Melbourne FL, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read

Key Takeaways

  • The top 15 car dealerships in Melbourne FL across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
  • Kia Of Vero Beach (Kia, Vero Beach) is the most transparent dealership in the Melbourne FL metro by verified data.
  • Brand-by-brand rankings are linked below if you already know what you're shopping.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Melbourne FL metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 20 dealerships across the Melbourne FL area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 15 Car Dealerships in Melbourne FL

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Kia Of Vero Beach

Kia · Grade: A · Score: 97/100 · Vero Beach, FL

Kia Of Vero Beach is an A-grade Kia dealer in Melbourne FL on verified out-the-door data — 97/100 across 9 verified quotes.

  • Doc fee: $1194 — well above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#2 — Mullinax Ford Of Vero Beach

Ford · Grade: A · Score: 97/100 · Vero Beach, FL

Mullinax Ford Of Vero Beach is an A-grade Ford dealer in Melbourne FL on verified out-the-door data — 97/100 across 9 verified quotes.

  • Doc fee: $0 — well below the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.9% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#3 — Dyer Mazda

Mazda · Grade: A · Score: 97/100 · Vero Beach, FL

Dyer Mazda is an A-grade Mazda dealer in Melbourne FL on verified out-the-door data — 97/100 across 8 verified quotes.

  • Doc fee: $999 — above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.8% below the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#4 — Boniface Hiers Mazda

Mazda · Grade: A · Score: 97/100 · Melbourne, FL

Boniface Hiers Mazda is an A-grade Mazda dealer in Melbourne FL on verified out-the-door data — 97/100 across 7 verified quotes.

  • Doc fee: $999 — above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.8% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#5 — Lincoln Of Melbourne

Lincoln · Grade: A · Score: 97/100 · Melbourne, FL

Lincoln Of Melbourne is an A-grade Lincoln dealer in Melbourne FL on verified out-the-door data — 97/100 across 6 verified quotes.

  • Doc fee: $995 — above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.6% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#6 — Mercedes-Benz Of Melbourne

Mercedes-Benz · Grade: A · Score: 97/100 · Melbourne, FL

Mercedes-Benz Of Melbourne is an A-grade Mercedes-Benz dealer in Melbourne FL on verified out-the-door data — 97/100 across 5 verified quotes.

  • Doc fee: $799 — below the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#7 — Massey Cadillac Of South Orlando

Cadillac · Grade: A · Score: 96/100 · Orlando, FL

Massey Cadillac Of South Orlando is an A-grade Cadillac dealer in Melbourne FL on verified out-the-door data — 96/100 across 6 verified quotes.

  • Doc fee: $991 — above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.5% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#8 — Starling Ford

Ford · Grade: A · Score: 95/100 · Titusville, FL

Starling Ford is an A-grade Ford dealer in Melbourne FL on verified out-the-door data — 95/100 across 26 verified quotes.

  • Doc fee: $498 — well below the FL average of $911
  • Add-ons: 4% of quotes, avg $69
  • Listing accuracy: 4.0% above the advertised listing
  • Verified quotes: 26

See full review & verified quotes →

#9 — Starling Chevrolet

Chevrolet · Grade: A · Score: 95/100 · St. Cloud, FL

Starling Chevrolet is an A-grade Chevrolet dealer in Melbourne FL on verified out-the-door data — 95/100 across 9 verified quotes.

  • Doc fee: $995 — above the FL average of $911
  • Add-ons: 11% of quotes, avg $166
  • Listing accuracy: 1.1% above the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#10 — Route 60 Hyundai

Hyundai · Grade: A · Score: 94/100 · Vero Beach, FL

Route 60 Hyundai is an A-grade Hyundai dealer in Melbourne FL on verified out-the-door data — 94/100 across 20 verified quotes.

  • Doc fee: $490 — well below the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.3% below the advertised listing
  • Verified quotes: 20

See full review & verified quotes →

#11 — Toyota Of Vero Beach

Kia · Grade: A · Score: 93/100 · Vero Beach, FL

Toyota Of Vero Beach is an A-grade Kia dealer in Melbourne FL on verified out-the-door data — 93/100 across 34 verified quotes.

  • Doc fee: $971 — above the FL average of $911
  • Add-ons: 15% of quotes, avg $675
  • Listing accuracy: 3.6% above the advertised listing
  • Verified quotes: 34

See full review & verified quotes →

#12 — Kelly Ford

Ford · Grade: A · Score: 93/100 · Melbourne, FL

Kelly Ford is an A-grade Ford dealer in Melbourne FL on verified out-the-door data — 93/100 across 7 verified quotes.

  • Doc fee: $853 — below the FL average of $911
  • Add-ons: 14% of quotes, avg $283
  • Listing accuracy: 0.8% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#13 — Coastal Hyundai Fl

Hyundai · Grade: B · Score: 88/100 · Melbourne, FL

Coastal Hyundai Fl is a B-grade Hyundai dealer in Melbourne FL on verified out-the-door data — 88/100 across 10 verified quotes.

  • Doc fee: $1295 — well above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#14 — Boniface Hiers Kia

Kia · Grade: B · Score: 88/100 · Melbourne, FL

Boniface Hiers Kia is a B-grade Kia dealer in Melbourne FL on verified out-the-door data — 88/100 across 7 verified quotes.

  • Doc fee: $928 — above the FL average of $911
  • Add-ons: 29% of quotes, avg $571
  • Listing accuracy: 2.3% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#15 — Cocoa Ford

Ford · Grade: B · Score: 86/100 · Cocoa, FL

Cocoa Ford is a B-grade Ford dealer in Melbourne FL on verified out-the-door data — 86/100 across 12 verified quotes.

  • Doc fee: $1027 — above the FL average of $911
  • Add-ons: 8% of quotes, avg $374
  • Listing accuracy: 7.0% above the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

Melbourne FL Dealer Rankings by Brand

Shopping a specific brand in Melbourne FL? These rankings drill into each:

Melbourne FL Car Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Kia Of Vero BeachVero BeachA97$1194$09
2Mullinax Ford Of Vero BeachVero BeachA97$0$09
3Dyer MazdaVero BeachA97$999$08
4Boniface Hiers MazdaMelbourneA97$999$07
5Lincoln Of MelbourneMelbourneA97$995$06
6Mercedes-Benz Of MelbourneMelbourneA97$799$05
7Massey Cadillac Of South OrlandoOrlandoA96$991$06
8Starling FordTitusvilleA95$498$6926
9Starling ChevroletSt. CloudA95$995$1669
10Route 60 HyundaiVero BeachA94$490$020
11Toyota Of Vero BeachVero BeachA93$971$67534
12Kelly FordMelbourneA93$853$2837
13Coastal Hyundai FlMelbourneB88$1295$010
14Boniface Hiers KiaMelbourneB88$928$5717
15Cocoa FordCocoaB86$1027$37412

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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