Best Car Dealerships in Tallahassee, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Tallahassee metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 10 dealerships across the Tallahassee area; below are the 10 most transparent by score. One of them, Gem Mazda Of Tallahassee, is CarEdge Certified.
Last updated November 5, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Tallahassee?
The best car dealership in Tallahassee by verified out-the-door price data is Proctor Subaru (Subaru, Tallahassee, FL): A grade, 100/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Werner Hyundai (Hyundai, Tallahassee), A grade, 98/100 across 11 verified quotes, with quotes 4.1% below the advertised price.
- Gem Mazda Of Tallahassee (Mazda, Tallahassee), A grade, 97/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Proctor Honda (Honda, Tallahassee), $899, against the FL average of $993.
- No dealer add-ons: Gem Mazda Of Tallahassee (Mazda, Tallahassee), none in any of its 6 verified quotes.
- Selling price under the listing: Bmw Of Tallahassee (BMW, Tallahassee), quotes average 11.0% below the advertised price.
- Most verified quotes: Werner Hyundai (Hyundai, Tallahassee), 11 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
CarEdge Certified Dealers in Tallahassee
Gem Mazda Of Tallahassee is the only CarEdge Certified dealer in Tallahassee. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:
- All-in out-the-door price up front
- No surprise add-ons
- Fast, real answers
- An honest, no-pressure experience
CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.
Gem Mazda Of Tallahassee: CarEdge Certified Mazda dealer in Tallahassee
Gem Mazda Of Tallahassee in Tallahassee, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 6 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.
- Doc fee: $1079 — above the FL average of $993
- Add-ons disclosed in written quotes: None detected in verified quotes
See Gem Mazda Of Tallahassee’s grade and verified quotes →
See every CarEdge Certified dealer →
Top 10 Car Dealerships in Tallahassee
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Proctor Subaru
Subaru · Grade: A · Score: 100/100 · Tallahassee, FL
Proctor Subaru is an A-grade Subaru dealer in Tallahassee on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $919 — below the FL average of $993
- Add-ons: None detected in verified quotes
- Listing accuracy: 8.5% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#2 — Werner Hyundai
Hyundai · Grade: A · Score: 98/100 · Tallahassee, FL
Werner Hyundai is an A-grade Hyundai dealer in Tallahassee on verified out-the-door data — 98/100 across 11 verified quotes.
- Doc fee: $999 — above the FL average of $993
- Add-ons: 9% of quotes, avg $272
- Listing accuracy: 4.1% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#3 — Gem Mazda Of Tallahassee
Mazda · Grade: A · Score: 97/100 · CarEdge Certified · Tallahassee, FL
Gem Mazda Of Tallahassee is the only CarEdge Certified dealer in Tallahassee (Mazda). Beyond its A grade (97/100 across 6 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.
- Doc fee: $1079 — above the FL average of $993
- Add-ons: None detected in verified quotes
- Listing accuracy: 7.3% below the advertised listing
- Verified quotes: 6
- CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means
See full review & verified quotes →
#4 — Bmw Of Tallahassee
BMW · Grade: A · Score: 94/100 · Tallahassee, FL
Bmw Of Tallahassee is an A-grade BMW dealer in Tallahassee on verified out-the-door data — 94/100 across 5 verified quotes.
- Doc fee: $1199 — well above the FL average of $993
- Add-ons: None detected in verified quotes
- Listing accuracy: 11.0% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Dale Earnhardt Jr Cadillac
Cadillac · Grade: A · Score: 91/100 · Tallahassee, FL
Dale Earnhardt Jr Cadillac is an A-grade Cadillac dealer in Tallahassee on verified out-the-door data — 91/100 across 4 verified quotes.
- Doc fee: $989 — below the FL average of $993
- Add-ons: 50% of quotes, avg $424
- Listing accuracy: 0.8% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — Proctor Honda
Honda · Grade: B · Score: 89/100 · Tallahassee, FL
Proctor Honda is a B-grade Honda dealer in Tallahassee on verified out-the-door data — 89/100 across 11 verified quotes.
- Doc fee: $899 — below the FL average of $993
- Add-ons: 64% of quotes, avg $498
- Listing accuracy: 6.1% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#7 — Tallahassee Chrysler Dodge Jeep Ram Fiat
Chrysler · Grade: B · Score: 86/100 · Tallahassee, FL
Tallahassee Chrysler Dodge Jeep Ram Fiat is a B-grade Chrysler dealer in Tallahassee on verified out-the-door data — 86/100 across 4 verified quotes.
- Doc fee: $1298 — well above the FL average of $993
- Add-ons: 25% of quotes, avg $499
- Listing accuracy: 6.9% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#8 — Land Rover Tallahassee
Land Rover · Grade: B · Score: 80/100 · Tallahassee, FL
Land Rover Tallahassee is a B-grade Land Rover dealer in Tallahassee on verified out-the-door data — 80/100 across 5 verified quotes.
- Doc fee: $1199 — well above the FL average of $993
- Add-ons: 60% of quotes, avg $1,287
- Listing accuracy: 2.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#9 — Peter Boulware Toyota
Toyota · Grade: C · Score: 79/100 · Tallahassee, FL
Peter Boulware Toyota is a C-grade Toyota dealer in Tallahassee on verified out-the-door data — 79/100 across 12 verified quotes.
- Doc fee: $1299 — well above the FL average of $993
- Add-ons: 58% of quotes, avg $349
- Listing accuracy: 6.2% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#10 — Werner Kia
Kia · Grade: F · Score: 47/100 · Tallahassee, FL
Werner Kia is an F-grade Kia dealer in Tallahassee on verified out-the-door data — 47/100 across 9 verified quotes.
- Doc fee: Not available
- Add-ons: 56% of quotes, avg $1,495
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 9
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Tallahassee Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Proctor Subaru | Tallahassee | A | 100 | $919 | $0 | 5 |
| 2 | Werner Hyundai | Tallahassee | A | 98 | $999 | $272 | 11 |
| 3 | Gem Mazda Of Tallahassee (CarEdge Certified) | Tallahassee | A | 97 | $1079 | $0 | 6 |
| 4 | Bmw Of Tallahassee | Tallahassee | A | 94 | $1199 | $0 | 5 |
| 5 | Dale Earnhardt Jr Cadillac | Tallahassee | A | 91 | $989 | $424 | 4 |
| 6 | Proctor Honda | Tallahassee | B | 89 | $899 | $498 | 11 |
| 7 | Tallahassee Chrysler Dodge Jeep Ram Fiat | Tallahassee | B | 86 | $1298 | $499 | 4 |
| 8 | Land Rover Tallahassee | Tallahassee | B | 80 | $1199 | $1,287 | 5 |
| 9 | Peter Boulware Toyota | Tallahassee | C | 79 | $1299 | $349 | 12 |
| 10 | Werner Kia | Tallahassee | F | 47 | — | $1,495 | 9 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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