Dealer Reviews

Best Ford Dealerships in Alabama, Ranked by CarEdge Data

ZS
Zach Shefska
5 min read

Key Takeaways

  • Top 7 Ford dealers in Alabama, ranked using verified out-the-door quotes — not Google star ratings.
  • Merchant Ford (Selma) is the highest-graded Ford dealer in Alabama.
  • Town & Country Ford (Huntsville) carries the main watch-out — add-ons appear on 78% of verified quotes, averaging $544 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers across Alabama. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded every Ford dealer in Alabama with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 7 Ford Dealers in Alabama

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Merchant Ford

Grade: A · Score: 100/100 · Selma, AL

Merchant Ford is the top-graded Ford dealer in Alabama by verified data — A grade, 100/100, based on 7 verified OTD quotes.

  • Doc fee: $699 — below the AL average of $749
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#2 — Stivers Ford Birmingham

Grade: A · Score: 100/100 · Birmingham, AL

Stivers Ford Birmingham quoted prices 5.3% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $699 — below the AL average of $749
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.3% below the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#3 — Stivers Ford Lincoln, Inc.

Grade: A · Score: 100/100 · Montgomery, AL

Stivers Ford Lincoln, Inc. adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $699 — below the AL average of $749
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.0% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#4 — Woody Anderson Ford

Grade: A · Score: 99/100 · Huntsville, AL

Woody Anderson Ford holds the A grade across 22 verified OTD quotes — a substantial sample size.

  • Doc fee: $785 — above the AL average of $749
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 8.3% below the advertised listing
  • Verified quotes: 22

See full review & verified quotes →

#5 — Mullinax Ford Of Mobile

Grade: A · Score: 94/100 · Mobile, AL

Mullinax Ford Of Mobile quotes prices within 0.6% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $0 — well below the AL average of $749
  • Add-ons: 20% of quotes, avg $320
  • Listing accuracy: 0.6% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#6 — Town & Country Ford

Grade: B · Score: 83/100 · Huntsville, AL

Town & Country Ford earns a solid B on verified data — a doc fee at or below the AL average. The one watch-out: add-ons show on 78% of quotes (avg $544).

  • Doc fee: $498 — well below the AL average of $749
  • Add-ons: 78% of quotes, avg $544
  • Listing accuracy: 5.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#7 — Landers Mclarty Ford Of Fort Payne

Grade: C · Score: 72/100 · Fort Payne, AL

Landers Mclarty Ford Of Fort Payne grades a C — add-ons appear on 50% of verified quotes, averaging $3,176. Ask for an itemized OTD before signing.

  • Doc fee: $212 — well below the AL average of $749
  • Add-ons: 50% of quotes, avg $3,176
  • Listing accuracy: 4.0% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

Alabama Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Merchant FordSelmaA100$699$07
2Stivers Ford BirminghamBirminghamA100$699$012
3Stivers Ford Lincoln, Inc.MontgomeryA100$699$05
4Woody Anderson FordHuntsvilleA99$785$022
5Mullinax Ford Of MobileMobileA94$0$3205
6Town & Country FordHuntsvilleB83$498$5449
7Landers Mclarty Ford Of Fort PayneFort PayneC72$212$3,1764

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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