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Opelika Ford Chrysler Dodge Jeep RAM earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $699
- Doc fee
- 38%
- Dealer add-ons
$11 below AL avg
On 5 of 13 recent quotes
Moderate confidenceOpelika, ALUpdated How we score dealersPart of Greenway Automotive
The full story
Why Opelika Ford Chrysler Dodge Jeep RAM earned this grade
Between August 2025 and October 2026, CarEdge negotiated or logged 13 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $699, their doc fee sits at or just under the AL average. Not exceptional, but nothing to fight over.
Advertised pricing is largely honest
On average, the quoted price is only 2.8% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $981 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingQuoted add-ons show up on many deals
38% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $2,307. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
13 verified OTD quotes from Opelika Ford Chrysler Dodge Jeep RAM
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 13 individual quotes
2025 Kia Telluride
Most Common Add-ons
At a Glance
Tips for Opelika Ford Chrysler Dodge Jeep RAM
- 5 of 13 quotes included $29,987 in add-ons (Wheel Locks, Nitrogen, Paint Protection), not marked optional.
- Doc fee ($699) is at or below AL average. One less thing to negotiate.
- Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 501 vehicles →$55,239
Median Price
123
Median Days Listed
46
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Opelika have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Opelika Ford Chrysler Dodge Jeep RAM charge?
Based on 13 verified out-the-door quotes collected by CarEdge, Opelika Ford Chrysler Dodge Jeep RAM charges a $699 documentation fee and averages $2,307 in dealer add-ons when present. Opelika Ford Chrysler Dodge Jeep RAM earns Transparency Grade B (86/100).
What is the doc fee at Opelika Ford Chrysler Dodge Jeep RAM?
Opelika Ford Chrysler Dodge Jeep RAM charges a typical documentation fee of $699. The AL average is $710. This is based on 13 verified OTD quotes in our database.
Does Opelika Ford Chrysler Dodge Jeep RAM add dealer add-ons?
Opelika Ford Chrysler Dodge Jeep RAM adds an average of $2,307 in dealer add-ons when present. Dealer add-ons appeared on 5 of 13 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Opelika Ford Chrysler Dodge Jeep RAM a good dealership?
Opelika Ford Chrysler Dodge Jeep RAM has a transparency score of 86/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 13 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Opelika Ford Chrysler Dodge Jeep RAM?
CarEdge reviews Opelika Ford Chrysler Dodge Jeep RAM on 13 verified out-the-door quotes, not star ratings. It earns transparency grade B (86/100), with a typical doc fee of $699 versus an AL average of $710. Dealer add-ons appeared on 5 of 13 recent quotes.
Is Opelika Ford Chrysler Dodge Jeep RAM a transparent Ford dealer in Opelika?
Yes. Opelika Ford Chrysler Dodge Jeep RAM holds CarEdge Transparency Grade B (86/100), based on 13 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Opelika Ford Chrysler Dodge Jeep RAM compare to other Ford dealers?
You can compare Opelika Ford Chrysler Dodge Jeep RAM's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Alabama and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Alabama dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Opelika Ford Chrysler Dodge Jeep RAM in Opelika, AL, that has meant 13 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 13 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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