Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 1,014 verified OTD quotes from 356 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of November 2026, the average doc fee at 241 rated Alabama dealers is $718, $314 above the national average, based on 1,014 verified out-the-door quotes collected by CarEdge.
Data updated Nov 7, 2026 · How we score dealers
The Yellowhammer State
Alabama's dealer grade: C
77/100 average transparency score
9th highest doc fees in the U.S.
Key Findings
- Alabama has the 9th-highest average doc fee of the 52 states we track, at $718.
- 183 of 356 rated Alabama dealers earned an A for transparency; 124 earned a D or F.
- Gilbert & Baugh Ford Inc in Albertville is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Alabama range from $50 to $1,294 — Edwards Honda charges the most.
- The most common dealer add-on in Alabama is accessories, appearing on 42% of itemized quotes at an average of $1,111.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama, from verified pricing data (3+ quotes each).
Gilbert & Baugh Ford Inc
Albertville, AL
$319 below the Alabama average
No mandatory add-ons · 3 verified quotes
See the quotesCollier Ford Inc
Wetumpka, AL
$319 below the Alabama average
No mandatory add-ons · 3 verified quotes
See the quotesTuscaloosa Chrysler Dodge Jeep RAM
Tuscaloosa, AL
No mandatory add-ons · 3 verified quotes
See the quotesInfiniti of Birmingham
Hoover, ALHoover, AL
Hyundai Montgomery
Montgomery, ALMontgomery, AL
Donohoo Auto Group
Pelham, ALPelham, AL
Woody Anderson Ford
Huntsville, ALHuntsville, AL
Mullinax Ford of Mobile
Mobile, ALMobile, AL
Mullinax Buick GMC
Montgomery, ALMontgomery, AL
Montgomery Subaru
Montgomery, ALMontgomery, AL
Look up any dealer’s transparency grade
Search any dealer in Alabama or nationwide by name, brand, city, or zip.
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state average is $718.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Edwards Honda | $1,000 | 3 |
| 2 | Edwards Chevrolet 280 | $1,000 | 4 |
| 3 | Porsche Mobile | $999 | 3 |
| 4 | Mercedes-Benz of Huntsville | $999 | 8 |
| 5 | Hoover Toyota | $999 | 20 |
| 6 | Tameron Honda | $999 | 4 |
| 7 | Eastern Shore Hyundai | $999 | 8 |
| 8 | North Country CDJR of Jasper | $999 | 5 |
| 9 | Century Automotive Group | $999 | 4 |
| 10 | Toyota West Mobile | $998 | 5 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Lexus of Huntsville | F 39/100 | — | 5 |
| Mercedes-Benz of Mobile | F 48/100 | — | 3 |
| Joe Bullard Chevrolet | F 48/100 | — | 6 |
| Landers Mclarty Ford | F 55/100 | $849 | 4 |
| Team One Toyota | F 56/100 | — | 4 |
| Lexus of Montgomery | F 56/100 | — | 6 |
| Tuscaloosa Ford | F 57/100 | $699 | 6 |
| Bentley Auto, Inc | D 60/100 | — | 3 |
| Bentley Hyundai | D 60/100 | — | 7 |
| Bondy's Toyota | D 60/100 | — | 6 |
Most Common Add-ons in Alabama
The most frequently seen dealer add-ons in Alabama, based on itemized OTD quotes.
Dealers by Brand in Alabama
Which brands have the most transparent dealers in Alabama?
Ford
36 dealers · Avg score: 79/100
Chevrolet
31 dealers · Avg score: 85/100
Ram
22 dealers · Avg score: 78/100
Chrysler
20 dealers · Avg score: 80/100
Dodge
20 dealers · Avg score: 80/100
Jeep
20 dealers · Avg score: 80/100
Toyota
19 dealers · Avg score: 86/100
Honda
16 dealers · Avg score: 86/100
Hyundai
14 dealers · Avg score: 87/100
GMC
14 dealers · Avg score: 84/100
Nissan
14 dealers · Avg score: 69/100
Kia
10 dealers · Avg score: 91/100
Buick
8 dealers · Avg score: 80/100
Lincoln
7 dealers · Avg score: 79/100
Bentley
6 dealers · Avg score: 72/100
Ready to buy a car in Alabama? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Alabama — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Alabama
Use our dealer search to find and compare dealers in Alabama by location. See transparency scores, doc fees, and real pricing data before you visit.
How Alabama compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Alabama Dealer Fee FAQ
What is the average dealer doc fee in Alabama?
As of November 2026, the average documentation fee in Alabama is $718, based on 1,014 verified out-the-door quotes from 241 dealers collected by CarEdge. That is $314 above the $404 national average.
Which Alabama dealers charge the highest doc fees?
Edwards Honda charges the highest verified doc fee in Alabama at $1,000. Doc fees across the state range from $50 to $1,294.
Who is the most transparent car dealer in Alabama?
Gilbert & Baugh Ford Inc in Albertville is the highest-rated dealer in Alabama with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Alabama?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Alabama dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 183 of 356 rated Alabama dealers earned an A for transparent, low-fee pricing.