Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 532 verified OTD quotes from 135 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Alabama's average doc fee is $766 — $366 above the national average.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Stivers Ford Lincoln, Inc. | A 100/100 | 5 |
| #2 | Mitchell Hyundai | A 100/100 | 18 |
| #3 | Townsend Nissan Tuscaloosa | A 100/100 | 4 |
| #4 | Tuscaloosa Chevrolet | A 100/100 | 3 |
| #5 | Merchant Automotive Group | A 100/100 | 4 |
| #6 | Stivers Troy | A 100/100 | 7 |
| #7 | Donohoo Chevrolet | A 100/100 | 3 |
| #8 | Hyundai of Dothan | A 99.1/100 | 20 |
| #9 | Med Center Mazda | A 99/100 | 9 |
| #10 | University Kia Huntsville | A 99/100 | 6 |
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state average is $766.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Hoover | $999 | 5 |
| 2 | Mercedes-Benz of Huntsville | $999 | 12 |
| 3 | Hoover Toyota | $999 | 12 |
| 4 | Bill Penney Toyota Jasper | $998 | 3 |
| 5 | Shottenkirk Honda Huntsville | $998 | 14 |
| 6 | Autonation Honda at Bel Air Mall | $995 | 3 |
| 7 | Toyota of Montgomery | $995 | 15 |
| 8 | Serra Hyundai | $995 | 4 |
| 9 | Hallmark Subaru Birmingham | $988 | 6 |
| 10 | Tuscaloosa Toyota | $900 | 5 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Landers Mclarty Chevrolet | C 70.7/100 | $849 | 6 |
| Lexus of Huntsville | C 71.8/100 | $0 | 10 |
| Sam Boswell Buick GMC | C 72/100 | $900 | 3 |
| Landers Mclarty Ford of Fort Payne | C 72.1/100 | $0 | 4 |
| High Country Toyota | C 72.4/100 | $0 | 14 |
| Northside Imports | C 75.6/100 | $225 | 3 |
| Team One Toyota of Gadsden | C 76.1/100 | $0 | 4 |
| Bill Penney | C 76.5/100 | $0 | 16 |
| Serra Toyota of Decatur | C 78/100 | $899 | 6 |
| Eastern Shore Toyota | C 78.2/100 | $0 | 5 |
Ready to buy a car in Alabama? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Alabama — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Alabama
Use our dealer search to find and compare dealers in Alabama by location. See transparency scores, doc fees, and real pricing data before you visit.