Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 526 verified OTD quotes from 130 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Alabama's average doc fee is $750 — $350 above the national average.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Townsend NISSAN TUSCALOOSA | A 100/100 | 4 |
| #2 | Donohoo Chevrolet | A 100/100 | 4 |
| #3 | Sunny King Honda | A 100/100 | 4 |
| #4 | Stivers Troy | A 100/100 | 4 |
| #5 | Stivers Ford Lincoln, Inc. | A 100/100 | 5 |
| #6 | STIVERS Ford Birmingham | A 100/100 | 15 |
| #7 | Merchant Ford | A 100/100 | 5 |
| #8 | Mitchell Hyundai | A 100/100 | 21 |
| #9 | Tuscaloosa Chevrolet | A 100/100 | 3 |
| #10 | Hyundai Of Dothan | A 99.1/100 | 20 |
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state average is $750.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Mercedes-Benz of Huntsville | $999 | 12 |
| 2 | HOOVER Toyota | $999 | 19 |
| 3 | Bill Penney Toyota Jasper | $998 | 3 |
| 4 | Shottenkirk Honda Huntsville | $998 | 17 |
| 5 | Fort Walton Beach Chrysler Dodge Jeep Ram and Fiat | $995 | 8 |
| 6 | AutoNation Honda at Bel Air Mall | $995 | 3 |
| 7 | Toyota of Montgomery | $995 | 15 |
| 8 | Serra Hyundai | $995 | 3 |
| 9 | Hallmark Subaru | $988 | 7 |
| 10 | Tuscaloosa Toyota | $900 | 3 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Landers McLarty Chevrolet | D 62.9/100 | $849 | 5 |
| North Country of Jasper | D 66/100 | $0 | 3 |
| Sam Boswell Buick GMC | C 71.5/100 | $900 | 3 |
| Lexus of Huntsville | C 71.8/100 | $0 | 10 |
| Landers McLarty Ford of Fort Payne | C 72.1/100 | $0 | 4 |
| Northside Imports | C 75.6/100 | $225 | 3 |
| Team One Toyota of Gadsden | C 76.1/100 | $0 | 4 |
| Bill Penney | C 76.9/100 | $0 | 15 |
| Serra Toyota of Decatur | C 77.5/100 | $899 | 6 |
| Brannon Honda | B 80.5/100 | $800 | 4 |
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