Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 415 verified OTD quotes from 114 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Alabama's benchmark doc fee is $489 — $210 above the national average.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Donohoo Chevrolet | A 100/100 | 3 |
| #2 | Mitchell Hyundai | A 100/100 | 12 |
| #3 | Hyundai Of Dothan | A 98.9/100 | 17 |
| #4 | Donohooauto, Llc | A 97.5/100 | 4 |
| #5 | Stivers Ford Birmingham | A 95.2/100 | 15 |
| #6 | Hyundai Montgomery | A 95/100 | 8 |
| #7 | Tameron Honda Eastern Shore | A 94.8/100 | 4 |
| #8 | Tuscaloosa Chevrolet | A 92.5/100 | 3 |
| #9 | Townsend Nissan Tuscaloosa | A 92.5/100 | 4 |
| #10 | Merchant Automotive Group | A 92.2/100 | 4 |
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state benchmark is $489.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Hoover Toyota | $999 | 12 |
| 2 | Mercedes-Benz Of Huntsville | $999 | 10 |
| 3 | Hoover | $999 | 4 |
| 4 | Bill Penney Toyota Jasper | $998 | 3 |
| 5 | Shottenkirk Honda Huntsville | $998 | 10 |
| 6 | Autonation Honda At Bel Air Mall | $995 | 3 |
| 7 | Serra Hyundai | $995 | 4 |
| 8 | Toyota Of Montgomery | $995 | 14 |
| 9 | Hallmark Subaru Birmingham | $988 | 4 |
| 10 | Sam Boswell Buick GMC | $900 | 3 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Sam Boswell Buick GMC | D 61.5/100 | $900 | 3 |
| Landers Mclarty Chevrolet | D 62.7/100 | $849 | 6 |
| Serra Toyota Of Decatur | D 65/100 | $899 | 6 |
| Shottenkirk Honda Huntsville | C 70.6/100 | $998 | 10 |
| Landers Mclarty Ford Of Fort Payne | C 70.7/100 | $0 | 4 |
| High Country Toyota | C 72.4/100 | $0 | 14 |
| Lexus Of Huntsville | C 73.7/100 | $0 | 6 |
| Northside Imports | C 75.6/100 | $225 | 3 |
| Bill Penney | C 75.8/100 | $0 | 11 |
| Bill Penney Toyota Jasper | C 77.1/100 | $998 | 3 |
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