Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 893 verified OTD quotes from 340 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of September 2026, the average doc fee at 240 rated Alabama dealers is $723, $319 above the national average, based on 893 verified out-the-door quotes collected by CarEdge.
Data updated Sep 27, 2026 · How we score dealers
The Yellowhammer State
Alabama's dealer grade: C
76/100 average transparency score
9th highest doc fees in the U.S.
Key Findings
- Alabama has the 9th-highest average doc fee of the 52 states we track, at $723.
- 174 of 340 rated Alabama dealers earned an A for transparency; 108 earned a D or F.
- Donohooauto, Llc in Pelham is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Alabama range from $70 to $1,294 — Edwards Honda charges the most.
- The most common dealer add-on in Alabama is accessories, appearing on 51% of itemized quotes at an average of $995.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama, from verified pricing data (3+ quotes each).
Donohooauto, Llc
Pelham, AL
$424 below the Alabama average
No mandatory add-ons · 3 verified quotes
See the quotesMerchant Ford
Selma, AL
No mandatory add-ons · 5 verified quotes
See the quotesWoody Anderson Ford
Huntsville, AL
$74 below the Alabama average
No mandatory add-ons · 12 verified quotes
See the quotesMitchell Hyundai
Enterprise, ALEnterprise, AL
Toyota Of Dothan
Dothan, ALDothan, AL
Townsend Honda
Tuscaloosa, ALTuscaloosa, AL
Montgomery Subaru
Montgomery, ALMontgomery, AL
CDJR Of Albertville
Albertville, ALAlbertville, AL
Sunny King Honda
Anniston, ALAnniston, AL
Stivers Ford Lincoln - Montgomery
Montgomery, ALMontgomery, AL
Look up any dealer’s transparency grade
Search any dealer in Alabama or nationwide by name, brand, city, or zip.
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state average is $723.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Edwards Honda | $1,000 | 3 |
| 2 | David Scott Lee GMC | $999 | 4 |
| 3 | Mercedes-Benz Of Huntsville | $999 | 7 |
| 4 | Edwards Chevrolet 280 | $999 | 3 |
| 5 | Tameron Honda | $999 | 4 |
| 6 | Hoover Toyota | $999 | 16 |
| 7 | North Country CDJR Of Jasper | $999 | 3 |
| 8 | Eastern Shore Hyundai | $999 | 5 |
| 9 | Century Automotive Group | $998 | 5 |
| 10 | Shottenkirk Honda Huntsville | $998 | 16 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Lexus Montgomery | F 39/100 | — | 6 |
| Lexus Of Huntsville | F 39/100 | — | 5 |
| Opelika Ford | F 47/100 | $878 | 3 |
| Mercedes-Benz Of Mobile | F 53/100 | — | 5 |
| Landers Mclarty Ford | F 55/100 | $849 | 4 |
| Team One Toyota | F 56/100 | — | 4 |
| Hyundai Montgomery | F 59/100 | — | 26 |
| Bentley Auto, Inc | D 60/100 | — | 7 |
| Bentley Group, Inc | D 60/100 | — | 7 |
| Long-Lewis Automotive Group | D 60/100 | — | 9 |
Most Common Add-ons in Alabama
The most frequently seen dealer add-ons in Alabama, based on itemized OTD quotes.
Dealers by Brand in Alabama
Which brands have the most transparent dealers in Alabama?
Ford
34 dealers · Avg score: 81/100
Chevrolet
28 dealers · Avg score: 86/100
Ram
23 dealers · Avg score: 73/100
Chrysler
21 dealers · Avg score: 75/100
Dodge
21 dealers · Avg score: 75/100
Jeep
21 dealers · Avg score: 75/100
Toyota
18 dealers · Avg score: 83/100
GMC
17 dealers · Avg score: 83/100
Hyundai
15 dealers · Avg score: 85/100
Honda
15 dealers · Avg score: 83/100
Nissan
13 dealers · Avg score: 69/100
Kia
10 dealers · Avg score: 92/100
Buick
9 dealers · Avg score: 82/100
Lincoln
8 dealers · Avg score: 82/100
Cadillac
6 dealers · Avg score: 76/100
Ready to buy a car in Alabama? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Alabama — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Alabama
Use our dealer search to find and compare dealers in Alabama by location. See transparency scores, doc fees, and real pricing data before you visit.
How Alabama compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Alabama Dealer Fee FAQ
What is the average dealer doc fee in Alabama?
As of September 2026, the average documentation fee in Alabama is $723, based on 893 verified out-the-door quotes from 240 dealers collected by CarEdge. That is $319 above the $404 national average.
Which Alabama dealers charge the highest doc fees?
Edwards Honda charges the highest verified doc fee in Alabama at $1,000. Doc fees across the state range from $70 to $1,294.
Who is the most transparent car dealer in Alabama?
Donohooauto, Llc in Pelham is the highest-rated dealer in Alabama with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Alabama?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Alabama dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 174 of 340 rated Alabama dealers earned an A for transparent, low-fee pricing.