Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 266 verified OTD quotes from 63 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Alabama's benchmark doc fee is $489 — $396 above the national average.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Mitchell Hyundai | A 100/100 | 12 |
| #2 | Hyundai Of Dothan | A 98.9/100 | 17 |
| #3 | Donohooauto, Llc | A 97.5/100 | 4 |
| #4 | Stivers Ford Birmingham | A 96.2/100 | 13 |
| #5 | Southtowne | A 92.4/100 | 21 |
| #6 | Birmingham Mitsubishi | A 92.3/100 | 3 |
| #7 | Bill Penney | A 91.2/100 | 10 |
| #8 | Long-lewis Automotive Group | A 90.4/100 | 23 |
| #9 | Tuscaloosa Mazda | A 90.3/100 | 7 |
| #10 | Bentley Auto, Inc | A 90/100 | 9 |
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state benchmark is $489.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Hoover Toyota | $999 | 11 |
| 2 | Autonation Honda At Bel Air Mall | $995 | 3 |
| 3 | Fort Walton Beach Chrysler Dodge Jeep Ram And Fiat | $995 | 9 |
| 4 | Toyota Of Montgomery | $995 | 14 |
| 5 | Hallmark Subaru Birmingham | $988 | 4 |
| 6 | Sam Boswell Buick GMC | $900 | 3 |
| 7 | Birmingham Mitsubishi | $899 | 3 |
| 8 | Southtowne | $897 | 21 |
| 9 | Glynn Smith Chevrolet GMC | $799 | 4 |
| 10 | Stivers Ford Birmingham | $699 | 13 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Sam Boswell Buick GMC | D 61.6/100 | $900 | 3 |
| Landers Mclarty Ford Of Fort Payne | C 74.5/100 | — | 4 |
| Hoover Toyota | B 83.8/100 | $999 | 11 |
| Toyota Of Montgomery | B 85.3/100 | $995 | 14 |
| Allen Turner Chevrolet | B 86/100 | $450 | 4 |
| Opelika | B 86.3/100 | $699 | 8 |
| High Country Toyota | B 86.8/100 | — | 13 |
| Hallmark Subaru Birmingham | B 87.2/100 | $988 | 4 |
| Town & Country Ford | B 87.4/100 | $498 | 10 |
| Glynn Smith Chevrolet GMC | B 87.8/100 | $799 | 4 |
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