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D

Shottenkirk Acura Huntsville earns a D.

High fees or frequent add-ons are common here. Get every number in writing first.

$998
Doc fee

$280 above AL avg

80%
Dealer add-ons

On 8 of 10 recent quotes

10
Verified quotes →

Price negotiated down on 4 cars

Moderate confidenceHuntsville, ALUpdated How we score dealersPart of Shottenkirk Automotive Group

Location

Huntsville, AL

8 rated dealers within 30 miles · Open full map →

The full story

Why Shottenkirk Acura Huntsville earned this grade

Between March 2026 and October 2026, CarEdge negotiated or logged 10 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Shoppers who negotiated saved real money

Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $2,493 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

3 things

Doc fee is significantly inflated

$998 is $280 above the AL average of $718. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Quoted add-ons show up on most deals

80% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,295. Plan on seeing them on your quote.

TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.

The listing isn't quite the price

Quoted prices run about 5.5% above the advertised listing. On a $35,000 vehicle that's roughly $1,925 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

10 verified OTD quotes from Shottenkirk Acura Huntsville

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

6 vehicle transactions — 10 individual quotes

2026 Acura MDX

Type S w/Advance PackageNew2 quotes
$85,502
$998doc fee—Saved $2,136
View 2 Quotes →

2023 Toyota RAV4

XLEUsed2 quotes
$28,445
—doc fee—Saved $3,763
View 2 Quotes →

2023 Lexus GX

PREMIUMUsed2 quotes
$60,202
$998doc fee—Saved $1,979
View 2 Quotes →

2026 Acura MDX

Technology PackageNew2 quotes
$66,998
$998doc fee—Saved $2,096
View 2 Quotes →

2026 Acura MDX

BASENew
$70,093
$998doc fee$895mandatory
View Quote →

2023 Genesis GV70

Used
$43,400
$998doc fee$895mandatory
View Quote →

Most Common Add-ons

Quoted Add-ons
protection planavg $1,220
8 quotes
3yr oil change/tire rotationavg $449
4 quotes
guardavg $296
2 quotes
floor matsavg $216
2 quotes
accessoriesavg $185
2 quotes

Tips for Shottenkirk Acura Huntsville

  • 8 of 10 quotes included $12,948 in add-ons (Protection Plan, 3YR oil change/Tire rotation, Guard), not marked optional.
  • Doc fee ($998) is slightly above average. Worth asking for a reduction.
  • Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Shottenkirk Acura Huntsville charge?

Based on 10 verified out-the-door quotes collected by CarEdge, Shottenkirk Acura Huntsville charges a $998 documentation fee and averages $1,295 in dealer add-ons when present. Shottenkirk Acura Huntsville earns Transparency Grade D (68/100).

What is the doc fee at Shottenkirk Acura Huntsville?

Shottenkirk Acura Huntsville charges a typical documentation fee of $998. The AL average is $718. This is based on 10 verified OTD quotes in our database.

Does Shottenkirk Acura Huntsville add dealer add-ons?

Shottenkirk Acura Huntsville adds an average of $1,295 in dealer add-ons when present. Dealer add-ons appeared on 8 of 10 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Shottenkirk Acura Huntsville a good dealership?

Shottenkirk Acura Huntsville has a transparency score of 68/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

What do reviews say about Shottenkirk Acura Huntsville?

CarEdge reviews Shottenkirk Acura Huntsville on 10 verified out-the-door quotes, not star ratings. It earns transparency grade D (68/100), with a typical doc fee of $998 versus an AL average of $718. Dealer add-ons appeared on 8 of 10 recent quotes.

Is Shottenkirk Acura Huntsville a transparent Acura dealer in Huntsville?

Not by CarEdge's measure. Shottenkirk Acura Huntsville holds CarEdge Transparency Grade D (68/100), based on 10 verified out-the-door quotes. Get every number in writing and compare quotes from other Acura dealers nearby.

How does Shottenkirk Acura Huntsville compare to other Acura dealers?

You can compare Shottenkirk Acura Huntsville's transparency score, doc fees, and add-on behavior against other Acura dealers using our comparison tool or by browsing Acura dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Acura Dealerships in the US ranks Acura dealers on the same data.

Explore Acura and Alabama dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Shottenkirk Acura Huntsville in Huntsville, AL, that has meant 10 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
72
Add-on Behavior (30%)
42
Price Accuracy (30%)
79
Data Quality (10%)
100

Doc Fee Comparison

This dealer$998
AL avg$718
National avg$404

Pulled 10 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.