The Best Selling New Cars in Oregon

These are the most popular new cars and trucks in Oregon right now, ranked by total sales volume. See what buyers across Oregon are choosing most and which models dominate the market.

In Oregon: The 2026 Toyota Tacoma is the best-selling car with 935 units sold in 45 days - while the 2026 Subaru Solterra is the fastest-selling with just 12 days of supply.

Best Selling New Cars in Oregon (by Volume)

Ranked by total units sold in Oregon in the last 45 days - the most popular new cars on the market.

# Vehicle MDS Sold
1 2026 Toyota Tacoma 38 days 935
2 2026 Toyota RAV4 19 days 676
3 2026 Toyota Camry 26 days 650
4 2026 Toyota Grand Highlander 15 days 593
5 2026 Subaru Forester 45 days 582
6 2026 Subaru Crosstrek 69 days 483
7 2026 Toyota Tundra 31 days 443
8 2026 Honda CR-V 39 days 437
9 2026 Toyota Corolla Cross 19 days 358
10 2026 Toyota 4runner 60 days 332

Key Data Insights

  • The top 5 best sellers in Oregon account for 3,436 units sold in the last 45 days.
  • The 2026 Toyota Tacoma outsells the #2 vehicle by 38% — a dominant lead in Oregon.
  • Toyota dominates Oregon's best sellers with 7 models in the top 10.

What Is Market Day Supply?

Market Day Supply (MDS) measures how many days it would take to sell all current inventory of a vehicle at the current rate of sales. A low MDS (under 30 days) means the vehicle is selling faster than dealers can stock it. A high MDS (over 100 days) means there's more inventory than demand, which is where buyers have leverage to negotiate discounts.

What Are Americans Buying in Oregon?

Our Data & Methodology

New Car Market Snapshot in Oregon

33,241

Total New Listings

23,826

On Dealer Lots

8,555

In Transit (26%)

910

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (26% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on May 3, 2026.

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 23,826 vehicles on dealer lots in Oregon.