Best Toyota Dealerships in Michigan, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Michigan. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Toyota dealer in Michigan with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated November 13, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best Toyota dealer in Michigan?
The best Toyota dealer in Michigan by verified out-the-door price data is Serra Traverse City (Traverse City, MI): A grade, 100/100 across 5 quotes from the past year, with no quoted add-ons in its 5 quotes from the past year.
Close behind:
- Toyota Of Grand Rapids (Grand Rapids), A grade, 100/100 across 4 quotes from the past year, with no quoted add-ons in its 4 quotes from the past year.
- Page Toyota (Southfield), A grade, 99/100 across 11 quotes from the past year, with no quoted add-ons in its 11 quotes from the past year.
Best for:
- Lowest dealer fees: Serra Traverse City (Traverse City), $280.
- No quoted add-ons: Page Toyota (Southfield), none in its 11 quotes from the past year.
- Most quotes, past year: Page Toyota (Southfield), 11 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
Top 15 Toyota Dealers in Michigan
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Serra Traverse City
Grade: A · Score: 100/100 · Traverse City, MI
Serra Traverse City is the top-graded Toyota dealer in Michigan by verified data — A grade, 100/100, based on 5 quotes from the past year.
- Dealer fees: $280 — at the MI median
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#2 — Toyota Of Grand Rapids
Grade: A · Score: 100/100 · Grand Rapids, MI
Toyota Of Grand Rapids put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $280 — at the MI median
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#3 — Page Toyota
Grade: A · Score: 99/100 · Southfield, MI
Not one of Page Toyota’s 11 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $304 — above the MI median of $280
- Quoted add-ons: None in 11 quotes from the past year
- Quotes, past year: 11
See full review & verified quotes →
#4 — Crown Toyota
Grade: A · Score: 99/100 · Holland, MI
Crown Toyota keeps the F&I office out of it: no quoted add-ons in its 6 quotes from the past year.
- Dealer fees: $304 — above the MI median of $280
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#5 — Szott M-59 Toyota
Grade: A · Score: 99/100 · Waterford Township, MI
Szott M-59 Toyota put no quoted add-ons on any of its 5 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $314 — above the MI median of $280
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#6 — Crown Motors Of Holland
Grade: A · Score: 99/100 · Holland, MI
Crown Motors Of Holland earns an A-grade on the CarEdge Dealer Transparency Index, based on 4 quotes from the past year.
- Dealer fees: $304 — above the MI median of $280
- Quoted add-ons: On 1 of 4 quotes from the past year (25%)
- Quotes, past year: 4
See full review & verified quotes →
#7 — Metro Toyota
Grade: A · Score: 98/100 · Kalamazoo, MI
Not one of Metro Toyota’s 6 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $304 — above the MI median of $280
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#8 — Spartan Toyota
Grade: A · Score: 97/100 · Lansing, MI
Spartan Toyota keeps the F&I office out of it: no quoted add-ons in its 8 quotes from the past year.
- Dealer fees: $314 — above the MI median of $280
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#9 — Suburban Toyota Of Farmington Hills
Grade: A · Score: 96/100 · Farmington Hills, MI
Suburban Toyota Of Farmington Hills put quoted add-ons on just 17% of its quotes from the past year — light for an A-grade dealer.
- Dealer fees: $357 — above the MI median of $280
- Quoted add-ons: On 1 of 6 quotes from the past year (17%)
- Quotes, past year: 6
See full review & verified quotes →
#10 — Golling Toyota Of Warren
Grade: A · Score: 95/100 · Warren, MI
Not one of Golling Toyota Of Warren’s 9 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $314 — above the MI median of $280
- Quoted add-ons: None in 9 quotes from the past year
- Quotes, past year: 9
See full review & verified quotes →
#11 — Matick Toyota
Grade: A · Score: 95/100 · Macomb, MI
Matick Toyota keeps the F&I office out of it: no quoted add-ons in its 6 quotes from the past year.
- Dealer fees: Not shown in its quotes from the past year
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#12 — Lafontaine Automotive Group
Grade: A · Score: 94/100 · Highland Charter Township, MI
Lafontaine Automotive Group earns an A-grade on the CarEdge Dealer Transparency Index, based on 5 quotes from the past year.
- Dealer fees: $280 — at the MI median
- Quoted add-ons: On 2 of 5 quotes from the past year (40%)
- Quotes, past year: 5
See full review & verified quotes →
#13 — Randy Wise Toyota
Grade: A · Score: 93/100 · Grand Blanc, MI
Randy Wise Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 8 quotes from the past year.
- Dealer fees: $280 — at the MI median
- Quoted add-ons: On 2 of 8 quotes from the past year (25%)
- Quotes, past year: 8
See full review & verified quotes →
#14 — Toyota Of Muskegon
Grade: A · Score: 93/100 · Muskegon, MI
Quoted add-ons showed on only 17% of Toyota Of Muskegon’s quotes from the past year — restrained by segment standards.
- Dealer fees: $314 — above the MI median of $280
- Quoted add-ons: On 1 of 6 quotes from the past year (17%)
- Quotes, past year: 6
See full review & verified quotes →
#15 — Sunshine Toyota
Grade: A · Score: 90/100 · Springfield, MI
Sunshine Toyota put quoted add-ons on just 20% of its quotes from the past year — light for an A-grade dealer.
- Dealer fees: $689 — above the MI median of $280
- Quoted add-ons: On 1 of 5 quotes from the past year (20%)
- Quotes, past year: 5
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Toyota Dealers by Metro in Michigan
Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Michigan market:
- Best Toyota Dealerships in Detroit
- Best Toyota Dealerships in Flint
- Best Toyota Dealerships in Ann Arbor
- Best Toyota Dealerships in Grand Rapids
- Best Toyota Dealerships in Kalamazoo
Michigan Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|
| 1 | Serra Traverse City | Traverse City | A | 100 | $280 | None | 5 |
| 2 | Toyota Of Grand Rapids | Grand Rapids | A | 100 | $280 | None | 4 |
| 3 | Page Toyota | Southfield | A | 99 | $304 | None | 11 |
| 4 | Crown Toyota | Holland | A | 99 | $304 | None | 6 |
| 5 | Szott M-59 Toyota | Waterford Township | A | 99 | $314 | None | 5 |
| 6 | Crown Motors Of Holland | Holland | A | 99 | $304 | 25% | 4 |
| 7 | Metro Toyota | Kalamazoo | A | 98 | $304 | None | 6 |
| 8 | Spartan Toyota | Lansing | A | 97 | $314 | None | 8 |
| 9 | Suburban Toyota Of Farmington Hills | Farmington Hills | A | 96 | $357 | 17% | 6 |
| 10 | Golling Toyota Of Warren | Warren | A | 95 | $314 | None | 9 |
| 11 | Matick Toyota | Macomb | A | 95 | Not shown | None | 6 |
| 12 | Lafontaine Automotive Group | Highland Charter Township | A | 94 | $280 | 40% | 5 |
| 13 | Randy Wise Toyota | Grand Blanc | A | 93 | $280 | 25% | 8 |
| 14 | Toyota Of Muskegon | Muskegon | A | 93 | $314 | 17% | 6 |
| 15 | Sunshine Toyota | Springfield | A | 90 | $689 | 20% | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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