CarEdge

Serra Traverse City

Traverse City, MI·2 verified quotes*

Nov 4, 2025Mar 20, 2026· Score updated Apr 10, 2026

Limited data. This score is based on 2 quotes and may change as more data becomes available.

B
CarEdgeVerified
Transparent Dealer
Score: 81.8/100
Add-on Rate
50%of quotes

Avg $1,213 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

6 negotiable
0d114d229d343d457d$4k$26k$49k$71k$94kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
96
Add-on Behavior (30%)
60
Price Accuracy (30%)
100
Data Quality (10%)
50
  • Doc fee ($280) is at or below MI average ($286)
  • Average dealer add-ons of $1,213 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$280
MI avg$286
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

2 verified quotes

2022 GMC Canyon

Crew Cab Pickup
$37,995
$280doc feeNo add-ons
View Quote →

2025 Subaru FORESTER

TOURING
$42,018
$280doc fee$1,213add-ons
View Quote →

Most Common Add-ons

1
protection planavg $641
1 quote
2
15w - auto-dimming exterior mirror w/approach lightavg $339
1 quote
3
18c - rear seatback protectoravg $155
1 quote
4
15d - led upgradeavg $78
1 quote

Frequently Asked Questions

What is Serra Traverse City's doc fee?

Serra Traverse City charges a typical documentation fee of $280. The MI average is $241. This is based on 2 verified OTD quotes in our database.

Does Serra Traverse City add mandatory add-ons?

Serra Traverse City adds an average of $607 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Serra Traverse City a good dealer?

Serra Traverse City has a transparency score of 81.8/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price
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Tips for Serra Traverse City

  • Expect ~$607 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Doc fee ($280) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
  • Limited data (2 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.