Michigan Dealer Fee Report
How transparent are car dealers in Michigan? We analyzed 1,523 verified OTD quotes from 603 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of November 2026, the average doc fee at 513 rated Michigan dealers is $281, $123 below the national average, based on 1,523 verified out-the-door quotes collected by CarEdge.
Data updated Nov 6, 2026 · How we score dealers
The Great Lakes State
Michigan's dealer grade: B
88/100 average transparency score
42nd highest doc fees in the U.S.
Key Findings
- Michigan has the 42nd-highest average doc fee of the 52 states we track, at $281.
- 428 of 603 rated Michigan dealers earned an A for transparency; 97 earned a D or F.
- Zeigler Hyundai of Holland in Holland is the state's most transparent dealer at 100/100 from 7 verified quotes.
- Verified doc fees in Michigan range from $95 to $993 — Bowman Chevrolet charges the most.
- The most common dealer add-on in Michigan is accessories, appearing on 43% of itemized quotes at an average of $924.
Michigan Dealer Grade Distribution
Top 10 Most Transparent Dealers in Michigan
The most transparent dealers in Michigan, from verified pricing data (3+ quotes each).
Zeigler Hyundai of Holland
Holland, MI
No mandatory add-ons · 7 verified quotes
See the quotesLafontaine Chrysler Dodge Jeep RAM Okemos
Okemos, MI
No mandatory add-ons · 5 verified quotes
See the quotesLafontaine Honda Dearborn
Dearborn, MI
No mandatory add-ons · 4 verified quotes
See the quotesLafontaine Hyundai Dearborn
Dearborn, MIDearborn, MI
Serra Traverse City
Traverse City, MITraverse City, MI
Serra Kia
Washington, MIWashington, MI
Serra Honda Grandville
Grandville, MIGrandville, MI
Seelye Kia of Kalamazoo
Kalamazoo, MIKalamazoo, MI
Maple Hill Auto Group
Kalamazoo, MIKalamazoo, MI
Seelye Kia of Battle Creek
Battle Creek, MIBattle Creek, MI
Look up any dealer’s transparency grade
Search any dealer in Michigan or nationwide by name, brand, city, or zip.
Highest Doc Fees in Michigan
These Michigan dealers charge the most in documentation fees. The state average is $281.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Bowman Chevrolet | $703 | 3 |
| 2 | Riverside Toyota In Escanaba | $699 | 5 |
| 3 | Victory Toyota of Canton | $575 | 3 |
| 4 | Mag | $387 | 3 |
| 5 | Matick Toyota | $335 | 8 |
| 6 | Stillwell Ford | $314 | 6 |
| 7 | Cole Ford | $304 | 3 |
| 8 | Borgman Ford | $304 | 8 |
| 9 | Metro Toyota | $304 | 8 |
| 10 | Spartan Toyota | $304 | 8 |
Lowest-Rated Dealers in Michigan
These Michigan dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Sunshine Toyota | F 53/100 | — | 5 |
| Todd Wenzel Buick GMC of Westland | F 57/100 | — | 7 |
| Marv's Car Lot Inc | D 60/100 | — | 3 |
| Serra Lexus Lansing | D 60/100 | — | 3 |
| Instacar Grand Rapids | D 60/100 | — | 4 |
| Southgate Ford | D 60/100 | — | 3 |
| Burt Watson Chevrolet In Reese, Mi | D 60/100 | — | 5 |
| Victory Toyota of Canton | D 68/100 | $575 | 3 |
| Mag | C 73/100 | $387 | 3 |
| Zeigler GMC of Holland | C 75/100 | $280 | 4 |
Most Common Add-ons in Michigan
The most frequently seen dealer add-ons in Michigan, based on itemized OTD quotes.
Dealers by Brand in Michigan
Which brands have the most transparent dealers in Michigan?
Chevrolet
90 dealers · Avg score: 91/100
Ford
67 dealers · Avg score: 84/100
Chrysler
52 dealers · Avg score: 91/100
Jeep
52 dealers · Avg score: 91/100
Dodge
50 dealers · Avg score: 91/100
Ram
45 dealers · Avg score: 90/100
GMC
42 dealers · Avg score: 87/100
Toyota
27 dealers · Avg score: 89/100
Buick
25 dealers · Avg score: 85/100
Honda
21 dealers · Avg score: 99/100
Kia
20 dealers · Avg score: 94/100
Hyundai
17 dealers · Avg score: 92/100
Cadillac
17 dealers · Avg score: 91/100
Subaru
13 dealers · Avg score: 93/100
Mazda
12 dealers · Avg score: 88/100
Ready to buy a car in Michigan? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Michigan — so you walk into a dealership already knowing what you should pay.
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Use our dealer search to find and compare dealers in Michigan by location. See transparency scores, doc fees, and real pricing data before you visit.
How Michigan compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Michigan Dealer Fee FAQ
What is the average dealer doc fee in Michigan?
As of November 2026, the average documentation fee in Michigan is $281, based on 1,523 verified out-the-door quotes from 513 dealers collected by CarEdge. That is $123 below the $404 national average.
Which Michigan dealers charge the highest doc fees?
Bowman Chevrolet charges the highest verified doc fee in Michigan at $703. Doc fees across the state range from $95 to $993.
Who is the most transparent car dealer in Michigan?
Zeigler Hyundai of Holland in Holland is the highest-rated dealer in Michigan with a transparency score of 100/100 (Grade A) from 7 verified quotes.
Are dealer doc fees negotiable in Michigan?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Michigan dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 428 of 603 rated Michigan dealers earned an A for transparent, low-fee pricing.