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C

Serra Ford Farmington Hills earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$314
Median dealer fees

$34 above MI median

80%
Quoted add-ons

On 4 of 5 quotes, past year

5
Quotes, past year →

5 verified quotes since 2026

Developing confidence (latest quote Sep 2026)Farmington Hills, MIUpdated How we score dealersPart of Serra Automotive Inc.

Location

Farmington Hills, MI

8 rated dealers within 30 miles · Open full map →

The full story

Why Serra Ford Farmington Hills earned this grade

Serra Ford Farmington Hills received a C. CarEdge reviewed 5 quotes from April 2026 through September 2026. The review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.

What they do well

  • ✓ Fees shown clearly — Dealer fees were fully itemized in all 5 quotes.
  • ✓ One quote matched the ad — In the one written quote checked, the selling price was $47,998, the same as the advertised price.

Where to push back

Dealer fees averaged $607.60, and all 5 quotes were above the Median state fee in Michigan of $280. That median is the middle fee amount in the state reference. Ask the dealer to explain its fees and whether any can be reduced.

Four quotes show required extras averaging $125. Ask what each required extra covers and whether you can get a quote without it. Request an itemized written offer showing the vehicle selling price, fees, extras, taxes, and government charges before agreeing.

5 verified OTD quotes from Serra Ford Farmington Hills

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

All 5 quotes are from the past year and count toward the grade

2026 Ford F-150

PlatinumNew2 quotes
$89,977
$314 - $1,792dealer fees$125mandatory
View 2 Quotes →

2026 Tesla Model Y

Long RangeNew
$51,221
$314dealer feesNo add-ons
View Quote →

2027 Ford Explorer

PlatinumNew
$60,658
$314dealer fees$125mandatory
View Quote →

2026 Ford F-150 Tremor Crew Cab 4DR 145" WB 4WD

Tremor Crew CabNew
$85,805
$304dealer fees$125mandatory
View Quote →

Most Common Add-ons

Quoted Add-ons
wheel locksavg $125
4 quotes

At a Glance

Quotes fully itemized
Advertised price not checked

Tips for Serra Ford Farmington Hills

  • 4 of 5 quotes included add-ons (WHEEL LOCKS), not marked optional.
  • Recent quotes count most. This grade mostly reflects Sep 2026.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Serra Ford Farmington Hills charge?

Based on 5 verified out-the-door quotes from the past year, Serra Ford Farmington Hills charges $314 in dealer fees. Quoted add-ons average $100 when present. Serra Ford Farmington Hills earns Transparency Grade C (79/100).

Does Serra Ford Farmington Hills add dealer add-ons?

Serra Ford Farmington Hills adds an average of $100 in quoted add-ons when present. Quoted add-ons appeared on 4 of 5 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Serra Ford Farmington Hills a good dealership?

Serra Ford Farmington Hills has a transparency score of 79/100, earning a Grade C. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 5 verified OTD quotes from the past year. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Serra Ford Farmington Hills?

CarEdge reviews Serra Ford Farmington Hills on 5 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade C (79/100), with dealer fees of $314 versus an MI median of $280. Quoted add-ons appeared on 4 of 5 quotes in the past year.

Is Serra Ford Farmington Hills a transparent Ford dealer in Farmington Hills?

Serra Ford Farmington Hills is about average. Serra Ford Farmington Hills holds CarEdge Transparency Grade C (79/100), based on 5 verified out-the-door quotes from the past year. Compare its quotes with other Ford dealers nearby before you buy.

How does Serra Ford Farmington Hills compare to other Ford dealers?

You can compare Serra Ford Farmington Hills's transparency score, dealer fees, and quoted add-ons against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Ann Arbor, Best Ford Dealerships in Michigan and Best Ford Dealerships in the US rank Ford dealers on the same data.

Explore Ford and Michigan dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Serra Ford Farmington Hills in Farmington Hills, MI, that has meant 5 verified OTD quotes from the past year logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Fee Transparency

30%

Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.

Add-on Behavior

30%

How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.

Price Accuracy

30%

Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.

Data Quality

10%

Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
72
Add-on Behavior (30%)
58
Price Accuracy (30%)
100
Data Quality (10%)
100

Total Dealer Fees Comparison

This dealer$314
MI median$280

Graded on 5 quotes from the past year (5 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.