Dealer Group
Serra Automotive Inc.
68 locations across California, Colorado, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, Wisconsin
Serra Automotive Inc. operates 68 franchised locations across 9 states. This page rolls up 163 verified out-the-door quotes from 33 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
163 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 33 rated locations
79% of locations earned a B or better.
Key Insights
Transparency Score
Scores 86/100, 5.1 points below the national average of 91.1/100.
Add-on Frequency
22% of transactions include an add-on, 3% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run -0.2% above listing on average, better than the national average of 129.0%.
Top performers in this group
Locations with D or below: 6 — Serra Auto Campus, Mike Maroone Cadillac, Mike Maroone Chevrolet North, +3 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Serra Mazda | Akron, OH | A | 100 | 2 | Mazda | $398 | 0% |
| Kia Of Grand Blanc | Grand Blanc, MI | A | 100 | 1 | Kia | $280 | 0% |
| Honda Of Grand Blanc | Grand Blanc, MI | A | 100 | 1 | Honda | $280 | 0% |
| Serra Hyundai Traverse City | Traverse City, MI | A | 100 | 2 | Hyundai | $280 | 0% |
| Newport Fisker | Costa Mesa, CA | A | 100 | 3 | Fisker | $85 | 0% |
| Subaru Of Grand Blanc | Grand Blanc, MI | A | 100 | 1 | Subaru | $280 | 0% |
| Serra Toyota Of Saginaw | Saginaw, MI | A | 100 | 1 | Toyo | $280 | 0% |
| Serra Chrysler Dodge Jeep Ram Traverse City | Traverse City, MI | A | 100 | 1 | Chrysler | $280 | 0% |
| Al Serra Chevrolet | Grand Blanc, MI | A | 98 | 1 | Chev | $360 | 0% |
| Gold Coast Cadillac | Ocean Township, NJ | A | 97 | 2 | Cadillac | $796 | 0% |
Group locations
68 locations across California, Colorado, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, Wisconsin