Dealer Group
Serra Automotive Inc.
Serra Automotive runs 59 locations in 8 states and earns a CarEdge transparency grade of A (91/100) from 141 verified out-the-door quotes.
- Average doc fee
- $374
- Dealer add-ons
- On 15% of quotes
- Top-graded store
- Serra Honda Grandville (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 37 rated locations
84% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 91/100, 4.3 points above the national average of 86.7/100.
Add-on Frequency
15% of transactions include an add-on, 2% less often than the national average of 17%.
Listing-to-OTD Gap
Prices run 1.6% above listing on average, better than the national average of 247.1%.
Top performers in this group
Locations with D or below: 3 — Serra Lexus Lansing, Serra Toyota of Traverse City, Polestar Denver
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Serra Honda Grandville | Grandville, MI | A | 100 | 9 | Hond | $280 | 0% |
| Serra Toyota of Saginaw | Saginaw, MI | A | 100 | 2 | Toyo | $280 | 0% |
| Serra Hyundai Traverse City | Traverse City, MI | A | 100 | 2 | Hyundai | $280 | 0% |
| Kia of Grand Blanc | Grand Blanc, MI | A | 100 | 3 | Kia | $280 | 0% |
| Honda of Grand Blanc | Grand Blanc, MI | A | 100 | 3 | Hond | $280 | 0% |
| Subaru of Grand Blanc | Grand Blanc, MI | A | 100 | 4 | Subaru | $280 | 0% |
| Serra Kia | Washington, MI | A | 100 | 4 | Kia | $280 | 0% |
| Serra Subaru of Traverse City | Traverse City, MI | A | 100 | 1 | Subaru | $280 | 0% |
| Serra Nissan of Traverse City | Traverse City, MI | A | 100 | 1 | Niss | $280 | 0% |
| Serra Ford Rochester Hills | Rochester Hills, MI | A | 100 | 1 | Ford | $280 | 0% |
Group locations
59 locations across Colorado, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, Wisconsin
Frequently Asked Questions
Is Serra Automotive a good place to buy a car?
Yes, by CarEdge's measure. Serra Automotive earns CarEdge transparency grade A (91/100) across 141 verified out-the-door quotes from 37 stores, graded 27 A, 4 B, 3 C, 3 D. 84% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Serra Automotive?
CarEdge reviews Serra Automotive on 141 verified out-the-door quotes, not star ratings. Serra Automotive earns CarEdge transparency grade A (91/100) across 141 verified out-the-door quotes from 37 stores, graded 27 A, 4 B, 3 C, 3 D. Across those quotes its stores show dealer add-ons on 15% of verified quotes.
What is the doc fee at Serra Automotive dealerships?
Its stores average a $374 doc fee across 141 verified out-the-door quotes. It ranges from $280 at Serra Honda Grandville in Grandville, MI to $988 at BMW of Schererville in Schererville, IN, partly because doc fee limits differ by state.
Do Serra Automotive dealerships add dealer add-ons?
CarEdge's verified quotes from Serra Automotive stores show dealer add-ons on 15% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Serra Automotive dealership is the best?
Serra Honda Grandville in Grandville, MI is Serra Automotive's highest-graded store on the CarEdge Dealer Transparency Index: grade A (100/100) from 9 verified out-the-door quotes.