Transparency Verdict
Serra Honda Grandville earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Moderate confidence — based on 13 verified out-the-door quotes and 3 tracked negotiations · Grandville, MI
Collected Aug 23, 2025 – Jul 14, 2026 · Updated Jul 22, 2026
One of the dealers buyers can trust.
Serra Honda Grandville qualifies for the CarEdge Certified license — an A-grade transparency score of 95/100 from 16 verified out-the-door quotes.
The full story
Why Serra Honda Grandville earned this grade
Between August 2025 and July 2026, CarEdge negotiated or logged 16 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsAdd-ons are the exception, not the rule
Only 8% of quotes include dealer-installed add-ons, averaging $1,500 when present. Most shoppers here never see them.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is slightly padded
$388 is $82 above the MI average of $306. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
13 verified OTD quotes from Serra Honda Grandville
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
8 vehicle transactions — 13 individual quotes
Most Common Add-ons
At a Glance
Tips for Serra Honda Grandville
- Minor add-ons (~$187) may appear. Ask what's included and if they can be removed.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- Doc fee ($388) is at or below national average. One less thing to negotiate.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
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On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 266 vehicles →$31,854
Median Price
25
Median Days Listed
56
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Grandville have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Serra Honda Grandville charge?
Based on 16 verified out-the-door quotes collected by CarEdge, Serra Honda Grandville charges a $388 documentation fee and averages $187 in dealer add-ons when present. Serra Honda Grandville earns Transparency Grade A (95.3/100).
What is Serra Honda Grandville's doc fee?
Serra Honda Grandville charges a typical documentation fee of $388. The MI average is $306. This is based on 16 verified OTD quotes in our database.
Does Serra Honda Grandville add mandatory add-ons?
Serra Honda Grandville adds an average of $187 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Serra Honda Grandville a good dealer?
Serra Honda Grandville has a transparency score of 95.3/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 16 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and Michigan dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Serra Honda Grandville in Grandville, MI, that has meant 16 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 13 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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