Best Toyota Dealerships in Mississippi, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Mississippi. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded every Toyota dealer in Mississippi with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

• Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
• Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
• Price Accuracy (30%) — Does the listing price match the actual OTD price?
• Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 7 Toyota Dealers in Mississippi

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Toyota Of Hattiesburg

Grade: A · Score: 100/100 · Hattiesburg, MS

Toyota Of Hattiesburg is the top-graded Toyota dealer in Mississippi by verified data — A grade, 100/100, based on 8 verified OTD quotes.

• Doc fee: $425 — above the MS average of $414
• Add-ons: None detected in verified quotes
• Listing accuracy: 6.9% below the advertised listing
• Verified quotes: 8

See full review & verified quotes →

#2 — Toyota Of Jackson

Grade: A · Score: 100/100 · Jackson, MS

Toyota Of Jackson quoted prices 3.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

• Doc fee: $425 — above the MS average of $414
• Add-ons: None detected in verified quotes
• Listing accuracy: 3.1% below the advertised listing
• Verified quotes: 8

See full review & verified quotes →

#3 — Oakes Toyota

Grade: A · Score: 100/100 · Greenville, MS

Oakes Toyota adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.

• Doc fee: $425 — above the MS average of $414
• Add-ons: None detected in verified quotes
• Listing accuracy: 1.3% above the advertised listing
• Verified quotes: 19

See full review & verified quotes →

#4 — Kirk Toyota

Grade: A · Score: 94/100 · Grenada, MS

Kirk Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 6 verified OTD quotes.

• Doc fee: $425 — above the MS average of $414
• Add-ons: 33% of quotes, avg $232
• Listing accuracy: 1.1% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#5 — Gray-Daniels Toyota

Grade: A · Score: 93/100 · Brandon, MS

Gray-Daniels Toyota quotes prices within 0.4% of the advertised listing — one of the cleanest pricing patterns on this list.

• Doc fee: $425 — above the MS average of $414
• Add-ons: 35% of quotes, avg $252
• Listing accuracy: Quoted price matches the advertised listing
• Verified quotes: 17

See full review & verified quotes →

#6 — J. Allen Toyota

Grade: B · Score: 88/100 · Gulfport, MS

Add-ons showed on only 17% of J. Allen Toyota’s verified quotes — restrained by segment standards.

• Doc fee: $390 — below the MS average of $414
• Add-ons: 17% of quotes, avg $1,052
• Listing accuracy: 4.8% above the advertised listing
• Verified quotes: 12

See full review & verified quotes →

#7 — Serra Toyota

Grade: B · Score: 80/100 · Amory, MS

Add-ons appear on 67% of verified quotes at Serra Toyota, averaging $830 — the highest rate on this list. Ask for an itemized OTD before signing.

• Doc fee: $332 — below the MS average of $414
• Add-ons: 67% of quotes, avg $830
• Listing accuracy: 10.5% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

Mississippi Toyota Dealer Rankings at a Glance

#	Dealer	City	Grade	Score	Doc Fee	Add-Ons	Quotes
1	Toyota Of Hattiesburg	Hattiesburg	A	100	$425	$0	8
2	Toyota Of Jackson	Jackson	A	100	$425	$0	8
3	Oakes Toyota	Greenville	A	100	$425	$0	19
4	Kirk Toyota	Grenada	A	94	$425	$232	6
5	Gray-Daniels Toyota	Brandon	A	93	$425	$252	17
6	J. Allen Toyota	Gulfport	B	88	$390	$1,052	12
7	Serra Toyota	Amory	B	80	$332	$830	6

How to Use This Data When You Shop

1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

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Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.