Best Toyota Dealerships in Mississippi, Ranked by CarEdge Data
Key Takeaways
- Top 8 Toyota dealers in Mississippi, ranked using verified out-the-door quotes — not Google star ratings.
- Toyota Of Hattiesburg (Hattiesburg) is the highest-graded Toyota dealer in Mississippi.
- Toyota Of Hernando (Hernando) earns the lowest grade among ranked dealers — verified data shows below-average transparency across 5 quotes.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Mississippi. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Toyota dealer in Mississippi with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated September 30, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
The Best Toyota Dealers in Mississippi
The best Toyota dealer in Mississippi by verified out-the-door price data is Toyota Of Hattiesburg (Hattiesburg, MS): A grade, 99/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Carlock Toyota Of Tupelo (Saltillo), A grade, 96/100 across 4 verified quotes, with a $325 doc fee, under the MS average of $400.
- Kirk Toyota (Grenada), A grade, 92/100 across 5 verified quotes, with 5 verified out-the-door quotes behind the grade.
Full ranking, fees and add-on data for every graded dealer are below.
Top 8 Toyota Dealers in Mississippi
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Toyota Of Hattiesburg
Grade: A · Score: 99/100 · Hattiesburg, MS
Toyota Of Hattiesburg is the top-graded Toyota dealer in Mississippi by verified data — A grade, 99/100, based on 5 verified OTD quotes.
- Doc fee: $425 — above the MS average of $400
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#2 — Carlock Toyota Of Tupelo
Grade: A · Score: 96/100 · Saltillo, MS
Carlock Toyota Of Tupelo earns an A-grade on the CarEdge Dealer Transparency Index, based on 4 verified OTD quotes.
- Doc fee: $325 — below the MS average of $400
- Add-ons: 25% of quotes, avg $250
- Listing accuracy: 1.7% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#3 — Kirk Toyota
Grade: A · Score: 92/100 · Grenada, MS
Kirk Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 5 verified OTD quotes.
- Doc fee: $425 — above the MS average of $400
- Add-ons: 40% of quotes, avg $278
- Listing accuracy: 1.5% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#4 — Gray-Daniels Toyota
Grade: A · Score: 90/100 · Brandon, MS
Gray-Daniels Toyota quotes prices within 0.0% of the advertised listing — one of the cleanest pricing patterns on this list.
- Doc fee: $425 — above the MS average of $400
- Add-ons: 50% of quotes, avg $342
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#5 — Toyota Of Jackson
Grade: B · Score: 89/100 · Jackson, MS
Toyota Of Jackson earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 40% of quotes (avg $558).
- Doc fee: $425 — above the MS average of $400
- Add-ons: 40% of quotes, avg $558
- Listing accuracy: 2.2% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#6 — J. Allen Toyota
Grade: B · Score: 88/100 · Gulfport, MS
J. Allen Toyota keeps add-ons on just 11% of verified quotes — light for a B-grade dealer.
- Doc fee: $425 — above the MS average of $400
- Add-ons: 11% of quotes, avg $803
- Listing accuracy: 5.2% above the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#7 — Serra Toyota
Grade: C · Score: 79/100 · Amory, MS
Serra Toyota grades a C — add-ons appear on 50% of verified quotes, averaging $748. Ask for an itemized OTD before signing.
- Doc fee: $664 — well above the MS average of $400
- Add-ons: 50% of quotes, avg $748
- Listing accuracy: 4.2% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#8 — Toyota Of Hernando
Grade: D · Score: 60/100 · Hernando, MS
Toyota Of Hernando grades a D at 60/100 across 5 verified quotes — the lowest on this list. Get a written OTD and compare before you commit.
- Doc fee: Not available
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Mississippi Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Toyota Of Hattiesburg | Hattiesburg | A | 99 | $425 | $0 | 5 |
| 2 | Carlock Toyota Of Tupelo | Saltillo | A | 96 | $325 | $250 | 4 |
| 3 | Kirk Toyota | Grenada | A | 92 | $425 | $278 | 5 |
| 4 | Gray-Daniels Toyota | Brandon | A | 90 | $425 | $342 | 10 |
| 5 | Toyota Of Jackson | Jackson | B | 89 | $425 | $558 | 10 |
| 6 | J. Allen Toyota | Gulfport | B | 88 | $425 | $803 | 9 |
| 7 | Serra Toyota | Amory | C | 79 | $664 | $748 | 4 |
| 8 | Toyota Of Hernando | Hernando | D | 60 | — | $0 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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