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Gray-Daniels Toyota earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $425
- Doc fee
- 50%
- Dealer add-ons
$22 above MS avg
On 5 of 10 recent quotes
Moderate confidenceBrandon, MSUpdated How we score dealers
The full story
Why Gray-Daniels Toyota earned this grade
Between August 2025 and May 2026, CarEdge negotiated or logged 10 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $425, their doc fee is within $22 of the MS average of $403. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingQuoted add-ons show up on many deals
50% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $342. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
10 verified OTD quotes from Gray-Daniels Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 10 individual quotes
Most Common Add-ons
At a Glance
Tips for Gray-Daniels Toyota
- 5 of 10 quotes included $3,422 in add-ons (Protection Plan, Window Tint), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 295 vehicles →$42,169
Median Price
15
Median Days Listed
95
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Brandon have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Gray-Daniels Toyota charge?
Based on 10 verified out-the-door quotes collected by CarEdge, Gray-Daniels Toyota charges a $425 documentation fee and averages $342 in dealer add-ons when present. Gray-Daniels Toyota earns Transparency Grade A (90/100).
What is the doc fee at Gray-Daniels Toyota?
Gray-Daniels Toyota charges a typical documentation fee of $425. The MS average is $403. This is based on 10 verified OTD quotes in our database.
Does Gray-Daniels Toyota add dealer add-ons?
Gray-Daniels Toyota adds an average of $342 in dealer add-ons when present. Dealer add-ons appeared on 5 of 10 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Gray-Daniels Toyota a good dealership?
Gray-Daniels Toyota has a transparency score of 90/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Gray-Daniels Toyota?
CarEdge reviews Gray-Daniels Toyota on 10 verified out-the-door quotes, not star ratings. It earns transparency grade A (90/100), with a typical doc fee of $425 versus an MS average of $403. Dealer add-ons appeared on 5 of 10 recent quotes.
Is Gray-Daniels Toyota a transparent Toyota dealer in Brandon?
Yes. Gray-Daniels Toyota holds CarEdge Transparency Grade A (90/100), based on 10 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Gray-Daniels Toyota compare to other Toyota dealers?
You can compare Gray-Daniels Toyota's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Mississippi and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and Mississippi dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Gray-Daniels Toyota in Brandon, MS, that has meant 10 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 10 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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