The Slowest Selling New Cars in Santa Monica, CA

These are the new cars and trucks sitting on dealer lots the longest in Santa Monica, California right now.

In Santa Monica, CA: The 2026 Land Rover Range Rover Velar has the highest Market Day Supply at 450 days - while the 2026 Audi SQ5 has the lowest volume with just 3 units sold in 45 days.

Slowest Selling New Cars in Santa Monica (by Market Day Supply)

Ranked by the highest Market Day Supply in Santa Monica, CA.

# Vehicle MDS Sold
1 2026 Land Rover Range Rover Velar 450 days 30% 4
2 2026 Hyundai Santa Fe 360 days 21% 8
3 2026 Mercedes-Benz C Class Sedan 329 days 118% 10
4 2026 Audi A6 278 days New 6
5 2026 GMC Hummer Ev 278 days 45% 6
6 2026 Audi Q5 256 days 106% 13
7 2026 Audi A5 249 days 69% 15
8 2026 Kia Carnival 243 days 35% 5
9 2026 Audi Q3 220 days 31% 25
10 2026 GMC Canyon 214 days 38% 4

/ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in Santa Monica, CA average 339 days on lot — significant negotiating leverage for buyers.
  • Slow sellers in Santa Monica, CA skew expensive — the top 5 average $68,431 listing price, suggesting luxury and premium models sit longest.
  • Audi appears 4 times in Santa Monica, CA's top 10 slowest sellers.

How to Use This Data to Negotiate in Santa Monica

  • Negotiate aggressively: Slow-selling cars give you leverage. Dealers want to move aging inventory, so use this data to negotiate below MSRP near Santa Monica.
  • Check dealer transparency: Use CarEdge dealer ratings to find transparent dealers near Santa Monica.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Santa Monica.
  • See what's hot: Check our fastest selling cars in Santa Monica page to see what's in high demand.

Our Data & Methodology

New Car Market Snapshot in Santa Monica, CA

2,981

Total New Listings

2,981

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on August 4, 2026.

Other Cities in California

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 2,981 vehicles on dealer lots in Santa Monica, CA.