The Slowest Selling New Cars in America - August 2026
Looking for a deal? These are the new cars and trucks sitting the longest on dealer lots in America. With high inventory and low demand, they're the most negotiable vehicles on the market. Don't overpay - especially not over MSRP.
- All States (National)
- Alaska AK
- Alabama AL
- Arkansas AR
- Arizona AZ
- California CA
- Colorado CO
- Connecticut CT
- Delaware DE
- Florida FL
- Georgia GA
- Hawaii HI
- Iowa IA
- Idaho ID
- Illinois IL
- Indiana IN
- Kansas KS
- Kentucky KY
- Louisiana LA
- Massachusetts MA
- Maryland MD
- Maine ME
- Michigan MI
- Minnesota MN
- Missouri MO
- Mississippi MS
- Montana MT
- North Carolina NC
- North Dakota ND
- Nebraska NE
- New Hampshire NH
- New Jersey NJ
- New Mexico NM
- Nevada NV
- New York NY
- Ohio OH
- Oklahoma OK
- Oregon OR
- Pennsylvania PA
- Rhode Island RI
- South Carolina SC
- South Dakota SD
- Tennessee TN
- Texas TX
- Utah UT
- Virginia VA
- Vermont VT
- Washington WA
- Wisconsin WI
- West Virginia WV
- Wyoming WY
Slow-selling cars = your best negotiating leverage. The 2026 Nissan Rogue Plug-in Hybrid tops the list with 443 days of supply and 1,940 units on lots. A high Market Day Supply means dealers have more inventory than buyers - that's when you can negotiate the biggest discounts, get the best financing deals, and walk away if the price isn't right.
Slowest Selling New Cars (by Market Day Supply)
Ranked by the highest Market Day Supply. These vehicles have the most inventory relative to demand, giving buyers the strongest negotiating position.
| # | Vehicle | MDS | Sold |
|---|---|---|---|
| 1 |  2026 Nissan Rogue Plug-in Hybrid | 443 days New | 197 |
| 2 |  2026 Volkswagen ID.4 | 374 days 7% | 129 |
| 3 |  2026 Dodge Charger | 329 days 15% | 1,332 |
| 4 |  2026 Maserati Grecale | 300 days 29% | 44 |
| 5 |  2026 Mitsubishi Outlander Plug-in Hybrid | 256 days New | 74 |
| 6 |  2026 Porsche Taycan | 253 days 16% | 180 |
| 7 |  2026 Alfa Romeo Giulia | 247 days 9% | 27 |
| 8 |  2026 Mercedes-Benz EQS | 243 days 0% | 59 |
| 9 |  2026 Jeep Grand Wagoneer | 239 days 11% | 2,090 |
| 10 |  2026 Land Rover Discovery | 233 days New | 184 |
▲ / ▼ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.
Least Popular New Cars (by Volume)
Ranked by the fewest units sold in the last 45 days. These are the cars that the fewest Americans are buying right now - often due to high prices, competition from better alternatives, or a recent redesign that hasn't caught on yet.
| # | Vehicle | MDS | Sold |
|---|---|---|---|
| 1 | 2026 Maserati Grecale | 300 days | 44 8% |
| 2 | 2026 Mercedes-Benz EQS | 243 days | 59 2% |
| 3 | 2026 Alfa Romeo Stelvio | 160 days | 60 67% |
| 4 |  2026 GMC Savana Cutaway | 170 days | 66 New |
| 5 | 2026 Mitsubishi Outlander Plug-in Hybrid | 256 days | 74 New |
| 6 |  2026 Mazda MX-5 Miata | 127 days | 85 39% |
| 7 |  2026 Audi Sq7 | 188 days | 88 24% |
| 8 | 2026 Mercedes-Benz Eqs Suv | 123 days | 88 10% |
| 9 | 2026 Audi A8 | 145 days | 92 18% |
| 10 | 2026 Alfa Romeo Tonale | 94 days | 94 47% |
▲ / ▼ show month-over-month change on the Sold column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.
Watch: Slowest Selling Cars This Month
Why Slow-Selling Cars Are Great Deals
When a car has a high Market Day Supply, it means dealers have more inventory than they can sell at the current pace. That shifts the power to buyers. Dealers with aging inventory are motivated to make deals - and manufacturers often pile on incentives like 0% APR financing, cash rebates, and lease specials to move these vehicles.
Some of the best car deals in America right now are on vehicles in this list. A high MDS doesn't mean the car is bad - it often means the segment is competitive, the model year is transitioning, or the manufacturer overestimated demand.
How to Negotiate on a Slow-Selling Car
- Know the MDS before you walk in. If a car has 200+ days of supply, the dealer knows they need to move it. Use this data as leverage.
- Stack incentives. Combine manufacturer rebates with dealer discounts. Check our deals page for current offers.
- Get competing quotes. With high inventory, multiple dealers will compete for your business. Use CarEdge car search to compare prices.
- Don't pay over MSRP. There is no reason to pay above sticker price on a slow-selling car. Period.
- Consider the end of the month. Dealers with aging inventory face pressure to hit monthly sales targets. Timing your purchase can mean additional savings.
Check Depreciation Before You Buy
Some slow-selling cars depreciate faster than average, which could mean a lower resale value down the road. Before committing, check CarEdge depreciation rankings to understand the long-term cost of ownership. On the flip side, steep depreciation on new cars means great deals on used versions of these models.
Our Data & Methodology
New Car Market Snapshot
2,712,670
Total New Listings
2,171,012
On Dealer Lots
489,528
In Transit (18%)
63,325
Unavailable / Excluded
How We Calculate Market Day Supply
Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:
Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:
- In-transit vehicles (18% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
- Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.
We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.
This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.
Why This Matters
For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.
Data Sources
Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on August 4, 2026.