The Slowest Selling New Cars in Franklin, WI

These are the new cars and trucks sitting on dealer lots the longest in Franklin, Wisconsin right now.

In Franklin, WI: The 2026–2027 Ford Maverick has the highest Market Day Supply at 338 days - while the 2026 Volkswagen Taos has the lowest volume with just 4 units sold in 45 days.

Slowest Selling New Cars in Franklin (by Market Day Supply)

Ranked by the highest Market Day Supply in Franklin, WI.

# Vehicle MDS Sold
1 2026–2027 Ford Maverick 338 days 10% 4
2 2026–2027 Ford F-250 Super Duty 300 days 48% 6
3 2026 Jeep Compass 259 days New 4
4 2026 Volkswagen Tiguan 192 days 73% 15
5 2026–2027 Volkswagen Atlas 186 days 27% 16
6 2026 Ford Bronco 186 days 56% 8
7 2027 Chrysler Pacifica 180 days 5% 4
8 2026–2027 RAM 1500 174 days 17% 8
9 2026 Jeep Wrangler 158 days 12% 6
10 2026–2027 Jeep Grand Cherokee 126 days 44% 5

▲ / ▼ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in Franklin, WI average 255 days on lot — significant negotiating leverage for buyers.
  • Ford appears 3 times in Franklin, WI's top 10 slowest sellers.

How to Use This Data to Negotiate in Franklin

  • Negotiate aggressively: Slow-selling cars give you leverage. Dealers want to move aging inventory, so use this data to negotiate below MSRP near Franklin.
  • Check dealer transparency: Use CarEdge dealer ratings to find transparent dealers near Franklin.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Franklin.
  • See what's hot: Check our fastest selling cars in Franklin page to see what's in high demand.

Our Data & Methodology

New Car Market Snapshot in Franklin, WI

596

Total New Listings

596

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on October 27, 2026.

Other Cities in Wisconsin

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 596 vehicles on dealer lots in Franklin, WI.