In 2025, some SUVs and crossovers are being scooped up as soon as they hit the lot, while others are sitting unsold for more than six months. Whether you’re a buyer looking for a deal or a seller trying to time the market, understanding which SUVs are moving (or not) is essential.

We analyzed December car market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers in 2025’s SUV market.

Top 10: The Fastest-Selling SUVs Right Now

These are the SUVs and crossovers with the lowest market day supply as of December 2025. That means they’re in high demand right now, and are likely harder to negotiate on due to limited availability.

Source: CarEdge Pro

In an unusual hiccup, the Audi Q5 is the fastest-selling SUV this month. Audi is selling down the 2025 Q5 with compelling incentives as dealers prepare for incoming 2026 models. We don’t expect the Q5 to be on this list much longer.

Seven of the top 10 fastest-selling SUVs in 2025 are Toyota or Lexus models. With Consumer Reports naming Toyota as the most-reliable brand (again), more shoppers are flocking to their lineup. No one wants a $50,000 car that lacks in reliability. Car buyers are valuing reliability and affordability above all else right now, and the latest data reflects that.

The Slowest-Selling SUVs in December 2025

These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in December, especially with this new AI negotiator doing the work for you.

Source: CarEdge Pro

With the federal EV tax credit now over, the Volkswagen ID.4 and Subaru Solterra have jumped to the top of the list, with well over one year of supply. Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles in 2025.

Four Stellantis models are in the bottom 10 this month. Jaguar’s F-PACE has been a slow-selling model for all of 2025, despite being the top model by volume for the British automaker.

For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how. 

What This Means For SUV Shoppers

If you’re looking for a deal, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too. 

“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”

Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!

Want Help Navigating the SUV Market?

With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!

Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2025.

About CarEdge

CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn how to buy a car the easy way at CarEdge.com.