Transparency Verdict
Jackson Kia earns a C.
Negotiate. Hard.
Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.
Moderate confidence — based on 14 verified out-the-door quotes and 2 tracked negotiations · Cocoa, FL
Collected Aug 19, 2025 – Feb 18, 2026 · Updated Apr 28, 2026
The full story
Why Jackson Kia earned this grade
Between August 2025 and February 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingNo dealer add-ons detected
Across 14 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
! Where to push back
2 thingsDoc fee is significantly inflated
$1,195 is $209 above the FL average of $986. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
The listing isn't quite the price
Quoted prices run about 6.9% above the advertised listing. On a $35,000 vehicle that's roughly $2,415 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
14 verified OTD quotes from Jackson Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 14 individual quotes
At a Glance
Tips for Jackson Kia
- Doc fee is $795 above national average. Ask if they'll match competitors or reduce it.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 351 vehicles →$32,605
Median Price
37
Median Days Listed
75
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Cocoa have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Jackson Kia's doc fee?
Jackson Kia charges a typical documentation fee of $1,195. The FL average is $605. This is based on 14 verified OTD quotes in our database.
Does Jackson Kia add mandatory add-ons?
Based on our data, Jackson Kia does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Jackson Kia a good dealer?
Jackson Kia has a transparency score of 72.5/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Jackson Kia in Cocoa, FL, that has meant 14 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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